ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Chipotle's E. Coli Scare

Updated on December 23, 2015

So in late October of 2015, there was evidence of an E. coli outbreak in Chipotle food in Washington and Oregon. Now....word of another potential scare in three different states: Kansas, North Dakota, and Oklahoma. Here we go all over again.

Upon this news, shares of Chipotle (CMG) fell 4% today (12/22), and dipped below $500 for the first time since May 2014. The CDC brought up the new potential outbreak in the three aforementioned states.

According to the CDC, they're investigating a strain of E.coli that has a "different, rare DNA fingerprint". All 5 people in the report said they ate at a Chipotle in the week before they got sick. The illnesses started between November 18 and 26th. The CDC says since these occurred far enough away from the previous October outbreak, that they're treating it as a second one altogether. More damning: there are now 53 reported illnesses in 9 states.

For their part, Chipotle CEO Steve Ells has been out and about on programs including NBC's Today show this December to tell Matt Lauer about some of the ways his company has been trying to identify the source of the bacteria.

Chipotle is now in full damage control mode (as they should be), but I have to say it's not working. Investors are jumping off the ship about as quick as they can, with the stock heading downward 22% since the first reports came out. The new low is also 34% below the all time high the company hit in August of this year.

So what does this mean for you and I? Much like the Blue Bell incident from earlier this year, it's time to back away from the Chipotle burrito bowl. Two outbreaks, multiple states.....there are some strains of E.coli moving through Chipotle's chain at this point, and now it's just whack-a-mole time before you and I hit the jackpot. I'd probably look at alternatives such as Qdoba, Panera Bread, or Zoe's Kitchen if you have them. Not to say that these other organizations are perfect, but for now....go with something that has the better track record. Chipotle doesn't have a history of this, so once they right the ship, I feel like it'll be back to normal.

While I don't usually use Wall Street as a barometer on my eating decisions....when the investors feel like you can't right the ship due to a tarnished rep...that means they don't have faith in your plan to restore it, which means fixing the problem at its source.

Until they what Monty Python's Holy Grail comrades do best. Run away.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)