ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Cold Pressed Juice

Updated on October 9, 2013
Goodnature X-1 Commercial Cold Press Juice Press
Goodnature X-1 Commercial Cold Press Juice Press | Source

Is Cold-Pressed Juice Really Better?

How many people would be willing to pay up to $10 a bottle for eight ounces of juice? A whole bunch, apparently. Now being reported as a $5 billion business, the fresh-pressed juice industry is growing at 8% annually. Is this all hype, or is fresh, cold-pressed juice really better?

"There's no denying it tastes better," says Dale Wettlaufer, founder and CEO of Goodnature Products, Inc., a family owned juice press and pasteurizer manufacturing company based out of Buffalo, NY. "What really attracts people to cold-pressed juice is that there is minimal processing involved, meaning the juice is extracted without destroying all the nutrients and enzymes."

The key difference between hydraulic pressed juice extraction, and the alternative, centrifugal juice extraction, is fast moving parts. When the blades in a centrifugal juicer spin at up to 16,000RPM there is an abundance of heat produced by friction. The hot blades then contact the produce, destroying sensitive enzymes, lowering the nutritional value of the juice, and effecting the taste.

Hydraulic juice presses work by slowly applying pressure until all of the juice is drained from the produce. The process is slow, natural, and wholesome. The other advantage of cold-pressing juice is that hydraulic juice presses are able to extract up to 30% more juice out of the same produce when compared to centrifugal juice extractors. Dale adds, "Having the highest possible yield is vitally important, especially to the commercial juicing industry where less waste means lower cost, to both the customer and the business."

Goodnature Products is not the only company that believes in cold-pressing juice. In fact, one of their clients, Evolution Fresh, was recently bought by Starbucks Corporation (NASDAQ: SBUX). Evolution Fresh distributes cold-pressed juice to thousands of grocery and health food stores nation-wide. On march 19th, 2012, Evolution Fresh opened the doors to its first retail store. The store is complete with the first ever "juice wall" that offers an entire wall of choices of cold-crafted juice. The store also offers all-natural salads and soups, and some other things you might expect to find in a Starbucks. One thing you won't find at Evolution Fresh, however, is the word "Frappuccino" anywhere on the menu.

The future of the fresh juice market is uncertain, but many companies are betting on the fact that it's here to stay. As far as Evolution Fresh is concerned, they've already opened their fourth store, and are planning further expansion in 2013. In Dale's opinion, "the world is becoming increasingly health conscious, and juicing is not a fad diet, it's a life-style change. As long as people care about their health, they will choose pressed juice over the alternative."

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Jyothi.M 

      2 years ago

      Hello, Good morning

      This is Ms. Jyothi.M from Sindhuligadi Phalphul Products Pvt Ltd., . Our company is in Kathmandu , Nepal

      I'm looking for juice extractor machine, we are interested in your product ,commercial hydraulic juice machine. so please send me the quotation and video clips of the processing of machine.

      Please, kindly provide:

      FOB price per piece

      Minimum order quantity

      I would appreciate your early reply in advance.

      Sincerely

      Ms. Jyothi.M.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)