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FALSE Gluten Free Pizzas from Fuel Pizza
FUEL Pizza Cafe
Gluten Free Advertisment
Servin' it up since 1998
I have recently been researching some businesses in various parts of the United States of America that offer gluten free fare for individuals like myself who are affected by celiac disease. One notable place near where I plan to travel in the next month is FUEL Pizza. Situated in three (3) states, Georgia, South Carolina and North Carolina; the chain offers quite some options but (most notably) "gluten free" pizza!
As with many businesses, Fuel Pizza has obviously taken some time to look at what consumers are after and (although one of the less major pizza chains/franchises) has come up with some great sustainability strategies as well as a variety of options to accommodate a variety of consumers.
So, curiously, I did a quick search of the site to see what may be in store for me. I looked at their their 'our story' and 'menu' pages and to see what was on offer. In doing this, however, I was all eyes to be ready to 'observe' any labelling irregularity that may be lurking behind the menu. Firstly, I observed the following:
FUEL now offers custom gluten-free pizzas. Check out all of the gluten-free options... and gluten-free beer too!
My initial reaction was quite beyond the norm (in quite a positive light as well). I then perused the site further to 'dig in a little deeper'.
Alas, back to the norm. A cross-contamination notice.
"FUEL Pizza has prepared this suggested list of menu options based on the most up-to-date ingredient information from our food suppliers and their stated absence of gluten/wheat gluten protein within these items. Please be aware that during normal kitchen operations, the possibility exists for food items to come into contact with wheat/gluten proteins. However unlikely, we are unable to guarantee that any many item can be prepared or are wheat/gluten free."
Response to Pictured Disclaimer
At first sight, I could not speak. I could neither see nor think a word of it. To be honest, I was absolutely petrified about EVER entering this venue should end up near one of these locations and will be avoiding this destination at every cost!
It is MISLEADING to advertise a product as 'gluten free' if it may have come into contact with gluten. In terms of the proposed FDA regulations, a product cannot be labelled as 'GLUTEN FREE' the following is met:
FDA proposes to define the term "gluten-free" to mean that a food bearing this claim in its labeling does not contain any one of the following:
- An ingredient that is a prohibited grain
- An ingredient that is derived from a prohibited grain and that has not been processed to remove gluten
- An ingredient that is derived from a prohibited grain and that has been processed to remove gluten, if the use of that ingredient results in the presence of 20 parts per million (ppm) or more gluten in the food or
- 20 ppm or more gluten
Have they not a clue of the implications of celiac disease and gluten consumption? Those on a gluten free diet, especially celiacs (the bulk of the gluten-avoiding market), must avoid ALL gluten.
Leave your comments below and bring your opinions across. To be honest, this destination is clearly 'one to avoid' for ANY celiac out there and I think it absolutely STINKS that this food organisation is simply working like a 'money-factory' and exploiting celiacs to the world like they're simply a NICHE Target Group!