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Food and Cooking Template

Updated on September 9, 2016

Before you Begin, Start off With a Good Title!

A good title is the most important part of writing a Hub. Of course your Hub has to be informative, well-written, and better than the competition to succeed, but if you have all of those elements and a poor title, you will have a difficult time garnering search traffic. A good title:

  • Reflects a common term people would use when conducting searches on your Hub's subject
  • Is clear, concise, descriptive, specific, and sounds organic
  • Does not repeat keywords - don't, don't keyword stuff your title, subtitles, or text!
  • Is directly related to the content of your Hub

Lastly, type your title into Google and see what articles show up as the first results. If you can beat the results with a better, more informative Hub then go for it! If not, we recommend trying a new title or choosing another topic.

For more information on crafting a good title, check out our Learning Center guide on title creation.

High-Quality, Long-Format Content Is King!

Today's online writing world is incredibly competitive! In order to build trust with search engines and build a following, online writers have to be exceptional. To increase your chances of success, we recommend that your Hubs:

  1. Start off with a specific, search-friendly title
  2. Incorporate high-quality, original or legally used and attributed photos
  3. Incorporate the elements of a Stellar Hub and are of high quality
  4. Are grammatically correct and have accurate spelling

Food and Cooking Hubs are Usually Driven by Photos! Start Your Hub off With a High-Quality Photo of Your Finished Product!


In Order for Your Hub to Show Up as a Recipe in Search Results, you Must Include the Ratings Capsule!

4.6 stars from 186 ratings of Raspberry Chocolate Cupcake

Keep your Readers on Your Hub!

When beginning a Hub, we recommend jumping right in.

Some things you might do when introducing your Hub:

  • Answer the question of your title right off the bat so that your readers don't hit the dreaded back button to continue searching on their topic somewhere else (Your first photo helps your readers know you will be covering a food or cooking topic, too!)
  • Share some fascinating statistics or facts about the recipe or cooking topic
  • Explain why you are particularly well suited to be writing a Hub on this subject
  • Give a brief overview of the information you will be covering in the Hub

Food Photos Must Be Appetizing and Beautiful


The Importance of Photos in Recipe Hubs

If you are writing a recipe Hub, it is incredibly important that you use high-quality images. To build trust with your readers, it is a great idea to use your own original photos that you have taken yourself. Original photos tell your reader that you have made the recipe and know what you are talking about (plus original photos enable visitors to see what the finished product will really look like).

Here are a few of our recommendations when adding images to a recipe Hub:

  • Include images that are likely to be pinned on Pinterest
  • Utilize image software like Instagram to add appealing filters to your images
  • Use an image of the finished product as your first photo (this is most likely to show up as a thumbnail on in site listings and in social media feeds)
  • Use full-width images to show step-by-step instructions
  • Add helpful captions to your images

Original, high-quality photos rule the roost! Check out our guide on taking great photos.

Showcase Your Cooking at its Best


Cook Time: Add the Cook Time Capsule to Help your Readers Estimate Their Time Properly

Prep time: 30 min
Cook time: 45 min
Ready in: 1 hour 15 min
Yields: 12 Yummy Lavender Cupcakes

Add the Ingredients Capsule to Organize Your Recipe

  • Spoonful Sugar, granulated
  • Three tablespoons Baking Soda
  • One Stick Butter, unsalted
  • Eight Ounces Milk, 2%

Include Recipe Instructions

  1. Step-by-step, detailed instructions will be appreciated by those attempting your recipe!
  2. In addition to step-by-step text instructions, we recommend that you include full-width, high-quality, original photos with instructions in the image captions.

Include Step-by-Step Images With Search-Friendly Captions

Adding Chocolate Shavings to a Cupcake
Adding Chocolate Shavings to a Cupcake | Source

Be Sure to Use Search-Friendly Subtitles

Though capsule subtitles are entirely optional, including them in your Hubs and making sure they are search friendly can make your Hub even more likely to be found via search engines (and this is how most Hubs gain traffic).

What is a search-friendly subtitle?

  • A subtitle that is short and descriptive (e.g. Lavender Cupcake Ingredients)
  • A subtitle that matches common search terms (e.g. Gluten Free Substitutes for Cupcakes)

In other words, you should craft subtitles for capsules the same way you craft a title for your Hub!

Gain Reader Trust by Only Including Original or Legally Used and Attributed Photos


Don't Forget to Add Nutritional Information to Your Recipe! There are Ingredient Calculators Online That Make it Easy!

Nutrition Facts
Serving size: One Cupcake
Calories 400
Calories from Fat144
% Daily Value *
Fat 16 g25%
Saturated fat 8 g40%
Unsaturated fat 12 g
Carbohydrates 64 g21%
Sugar 37 g
Fiber 1 g4%
Protein 2 g4%
Cholesterol 20 mg7%
Sodium 389 mg16%
* The Percent Daily Values are based on a 2,000 calorie diet, so your values may change depending on your calorie needs. The values here may not be 100% accurate because the recipes have not been professionally evaluated nor have they been evaluated by the U.S. FDA.

Where to Find Information on Calories

The following resources provide helpful tools that enable you to calculate the calories of a recipe's yields:

Are You Providing Concrete Facts?

The more specific facts, tips, and figures you can add to your Hub, the better! Give your readers facts on your topic that will be interesting and useful.

  • Using bulleted and numbered lists is a great way to provide this information in a format that is easy to read and disseminate
  • Tell your readers specific health benefits or other facts around your recipe
  • By giving your readers additional information around your topic, you are more likely to beat our your competition


Include Relevant Video

If, in the midst of some recipe research, you came across a great video, don't hesitate to add it to your Hub! It might entice readers into staying with your page a bit longer, plus it can be an excellent source of additional information on which you might not be an expert.

You might search for videos:

  • Showing step-by-step how to perform a certain skill, e.g., how to make a lattice pie crust
  • Sharing more about your topic
  • Offering tips about your topic that are difficult to describe and must be seen, e.g., how to know when pie dough is ready to be rolled

Tables Are a Great Addition to Cooking and Food Hubs

Sprinkles Cupcake
Average Calories
Red Velvet with Frosting
Pumpkin with Frosting
Vanilla with Chocolate Frosting

Add Additional Capsules That Add to Your Hub's Utility

Feel free to add other relevant capsules to your Hub by clicking the "Insert Capsule" icon! The following capsules could be a great addition:

  • Table Capsule to share numerical data
  • Map Capsule to show location-based information
  • Quiz Capsule to test your readers
  • Text and Photo Capsules to add additional information

Good luck and Happy Hubbing!


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