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It's Tough to Beat Frito Lay For Snacking

Updated on October 4, 2019
kenneth avery profile image

Kenneth is a rural citizen of Hamilton, Ala., and has begun to observe life and certain things and people helping him to write about them.


Every Football and Get-Together Needs

a big supply of Delicious Frito Lay Classic Mix, Variety Pack (30 Pack) featuring these delicious-tasting 8-Doritos Nacho Cheese, yummm (1.75 oz); 7-Lay's Classic Potato Chips (1.5 oz); 5-Cheetos Crunchy (2 oz); 5-Fritos Corn Chips (2 oz) and 3-Lay's KC Masterpiece BBQ Chips (1.5 oz), 2-Doritos Cool Ranch (1.75 oz), and please show me where this much delicious potato chips and good times can be in one apartment. And tell me anywhere that you can actually buy “happiness in multi-colored bags with various tasty potato chips that are guaranteed to make your get-together a lot more fun.” The Frito Lay Classic Mix is a “sure thing,” for everyone who attends your football party.

Frito -Lay started in the early 1930s as two separate companies, The Frito Company and H.W. Lay& Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola, resulting in the formation of PepsiCo. Since that time, Frito-Lay has operated as a wholly-owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company, with sales supplying products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. market. In 2018, Frito-Lay North America accounted for 25 percent of PepsiCo's annual sales. All of Frito Lay knows is to have great, delicious potato chips, each employee from the top down must work as if they owned the entire company. To be honest, the work ethic and quality-control is not found with other big companies as they do with Frito Lay.

And while almost-everyone knows what and who Frito Lay does and makes, there might be “some” who show-up at your party who do not know anything about Frito Lay. When the shock and awe is over, your friends (which are many) will be more than glad to step-up and advise and explain to these poor, desperate people everything there is to know about Frito Lay. Then when “these” people sample just ONE of the Frito Lay chips (and other tasty things) their faces will begin to shine with happiness and their conversation starts to rapping about how “good” and “delicious” Frito Lay food items can be. These people will now bombard you and your friends with questions like this: “where on earth have the delicious Frito Lay chips been all of this time?” And unless you are educated all about Frito Lay, you can say, oh, they have been around for many, many years.

Let’s Say That a Great College Football Game

has been advertised to be shown Saturday afternoon and you do not have to work on that day. What great timing. And to celebrate your first day off in months, you decide to call your friends, mostly from college, and come over to watch your college alma mater play against your college rival and cheer for the home team. What a wonderful reason to stock-up every delicious flavor of potato chips that are available from Frito Lay. Go ahead! Buy more! You best hide a bag or two for yourself, for I can foresee that when the ballgame is over, the Frito Lay chips will be hard to find. You are both happy and sad when you see all of those empty chip bowls, but you also know that you made the wisest choice that you could make and that being Frito Lay, the first name in potato chips.

Just what does Frito Lay manufacture and sell? Look at these tasty brands: Lay's, Fritos, Doritos, Ruffles, Cheetos, Marke Es Delende Chipps, Sun Chips, Tostitos, Rold Gold, Funyuns, Master Sun Chips, Cracker Jack, Smart Food, Munchies, and more that are being developed for production in the future. Great tasting food products are always being researched for the American as well as the Frito Lay fans in the world.

There Was That Day When

I remember a Frito Lay commercial in the late 1960’s when Bert Lahr, “Cowardly Lion” of The Wizard of Oz, gained more popularity when he agreed to be the Frito Lay spokesman for their ad campaign where he is heard to say, “I betcha that you can’t eat but one,” and Lahr’s humble screen presence propelled Frito Lay to sell a huge number of chips and other products that were available at that time. And between Lahr’s sincerity and words that he said about how tasty Frito Lay potato chips tasted, that motto: “I betcha that you can’t eat just one,” really hit me hard and I began to literally taste the wonderful potato taste and how big Frito Lay chips were. I mean. Who in their wildest imagination would only try and eat ONE Frito Lay potato chips?

I have fond memories of those Saturday mornings when my dad and mom would let me go with them to our hometown, Hamiton, Aa., to pay bills or for me, to find a new comic book or in that time, I was excited to see if one of our local grocers had stocked Frito Lay chips---and upon my mom and I entering this main town grocery store, the Yellow Front, our town’s biggest merchandise and food store, I instantly spied the rack of Frito Lay chips and I got my mom’s attention and then begged her to get us some of those chips for supper that Saturday night.

“Momma, please buy me some of them Frito Lay chips that I saw on TV last week. Please???” I begged.

“Son,” she began her argument. “we have potatoes at home. Why do you need those Frito Lay chips?”

“Well, momma, did you see that Bert Lahr, the Cowardly Lion, who was on Wizard of Oz, talking about Frito Lay?” I said making my point.

“Oh, he was talking about potato chips?” she said very interested. “Okay. We can them. But I will probably eat JUST one.”

Yeah. But my blessed momma was a great sport and her, dad, and myself had Frito Lay chips that Saturday night and my momma tried very hard to eat only ONE Frito Lay potato chip, but failed. We did not say anything about her failing to eat just ONE potato chip, but from that day forward, she seen it possible for us to have Frito Lay potato chips. Thanks, Bert.

Honestly, she was reluctant, but gave in to my pressure for her to buy Frito Lay and as we arrived home, I managed to steal a handful of those “golden gems,” and it was only a few years when I was watching a western when I saw Bert Lahr saying that Frito Lay motto, “I betcha you cannot eat but one,” and you know what was the truth? Neither can i.

I couldn’t. And still cannot. “Long live Frito Lay!”

September 16, 2019__________________________________________________

© 2019 Kenneth Avery


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