Frothy Monkey Coffee House in Nashville
“A morning without gourmet coffee is like sleep.” The author of this quote may be unknown, but the numerous coffee shops in Nashville confirm the assertion.
Nashville indie coffee shops are prized for their unique ambiance and quality within the popular neighborhoods like the boutique setting of The Gulch, the 19th-century flavor of Germantown, the graffiti-centric style of Five Points in East Nashville, the neon lights of SoBro, and many more. Die-hard Nashvillians have a strong allegiance to their neighborhood. On any given day you will hear someone tout the praise of their neighborhood in sparring with someone from another neighborhood. In fact, some will say that their neighborhood is part of what defines them. In the specialty coffee industry, as in most industries, this means that the right location is paramount with most commercial spaces going for top dollar.
The commercial insight company Dun & Bradstreet reports that there are more than 35,000 specialty chains and independent coffee shops across the United States. These statistics don't necessarily include specialty coffee kiosks now available in many convenience stores, donut shops, and fast food establishments. Coffee and specialty coffee has become big business. The gross revenue produced by these establishments is about 45 billion dollars. With so much revenue at stake, competition within the industry is stiff as companies spend millions of dollars to create and refine their brand identity.
The Frothy Monkey location on 12th Avenue South in The Gulch is bustling on the weekends. Boasting three Nashville locations, including downtown and the 8th Avenue South area, Franklin, and Chattanooga, it appears that Nashvillians and visitors alike know a good thing when they see it. My own experience has been a brief wait in a line of folks that trails out the front door but worth the wait. The atmosphere is gracious and welcoming. The service is efficient and the staff welcomes conversation and offers personalized attention.
Listed on Eater Nashville as a top location in the article "Where to Drink Coffee in Nashville, Fall 2019" the Frothy Monkey is named as a local specialty coffee institution. Considering that Nashville is something of an ancient city with long established favorites, that's an achievement.
But what is the key to the success of the Frothy Monkey?
“We are a neighborhood concept. That is at the very core of many of the decisions we make both strategically and on a daily basis,” says Jennifer Sheets, the dynamic force for all things marketing, media, and creative for Frothy Monkey. “The creativity part of the brand is one of the other core elements and it starts at the top. The Partners, as well as many of the key hires we make, are creatives themselves. This trickles down and naturally becomes engrained in everything we do.”
The menu at the Frothy Monkey is founded in locally sourced ingredients as part of the farm-to-table movement that is gaining momentum across the country. The coffee beans are locally roasted at a facility on Ewing Avenue that can accommodate tours by appointment. The eclectic menu caters to a variety of palettes and includes, but not limited to, gluten-free, vegetarian, an array of craft beer and wines.
The premium coffee house beverages like the Red Eye Latte and the Mocha Monkey are creative names for what have become traditional favorites within the Frothy Monkey brand. Online shopping is also available and includes the 12South Blend, Brunch Blend, French Roast, and Unwind decaf by the pound or by the case. The customer reviews are at the top with five stars and numerous accolades.
It's worth mentioning that Frothy Monkey also offers catering for neighborhood and group orders and they will deliver. Some locations offer private space for wedding festivities, a conference group, and store openings to name just a few of the types of events they can expertly accommodate.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Sharon R Hill