Grey Goose Vodka
A hub tribute to Grey Goose vodka: the greatest vodka on the planet!
What it is...
Other than the best vodka on the market.
Grey Goose is a relatively new brand that single handedly created the Ultra Premium Vodka category. It is distilled in Cognac, France from French wheat, imported to the United States by the Sidney Frank Importing Company. In 1997, it quickly gained a reputation for quality and has won several prestigious awards in distilled spirit competitions. The first French vodka, Grey Goose has some "copy cat" competitors in the French vodkas: Nuage, Idol, and Cîroc are all now on the market. These vodkas are sold mostly in North America and are all marketed as Ultra Premium brands; though none of the newcomers can lay a hand on Grey Goose in terms of taste, quality or sales.
A little history...
Unlike vodkas with a long history, Grey Goose was made specifically for the US market in 1997 as the brainchild of Sidney Frank, a self-made billionaire. His concept was to create a super-premium vodka for Americans. He took note of and ran with the perception of French manufacturing having a high quality by quickly dispatching a team to Europe to develop the recipe and find a suitable distillery. As a result, Grey Goose was invented!
Grey Goose uses French winter wheat from the south of Paris, distilled in a continuous still. They use alpine spring water that has been filtered through the champagne limestone plateau of the Massif Central. The distillation takes place in the Cognac region of France.
Grey Goose was sold in 2002 as the largest ever single brand sale for $2.2 billion, in cash, to Bacardi, who thankfully hasn't altered the brand, design or flavor.
The Genius Behind the Goose...
When Sidney Frank created Grey Goose, he priced it well above established competitors at $30 per bottle where others such as Absolut were around $15-17 per bottle. This high price in conjunction with the "story" of its French roots contributed to perception of quality. Frank's strategy proved successful, as Grey Goose was a financial hit and led to significant changes in the market, even creating the Ultra Premium category in liquors. Grey Goose is attributed with being a major inspiration for the various other high-priced vodkas, and although some may say that hype and marketing is all Grey Goose has, the brand remains at the top of the vodka sales. Against increasing competition Grey Goose stands tall and will remain there with its superior quality.
Sidney Frank was also behind the success of Jaegermeister prior to launching Grey Goose. Jager is a fantastic beverage in both sales and taste. Although Jagermeister is considered at best an "acquired" taste, he managed to boost its popularity to record levels through brilliant marketing. Before his death on January 10, 2006 at the age of 86, his final projects included "Crunk!!!" energy drink, a joint venture with hip-hop entrepreneur Lil' Jon, and a premium tequila named Corazon. Keep your eyes out for Corazon making it huge against other top shelf tequilas.
The Finer things in Life...
I first tasted Grey Goose at ASU during my wild college years :) Everybody was thrilled to have such a high end drink at our party. The bottle itself is nearly a work of art. It was surely an event as everyone passed it around and tasted it. Although not a huge vodka fan at the time, I instantly recognized Grey Goose's superior taste and became a fan for life. Vodka is supposed to a be an odorless, tasteless liquid according to the FDA, but ask anyone who's ever taken a shot weather or not vodka has a flavor...rubbing alcohol ;) There is definitely a difference between one vodka and another; and Grey Goose is superior in my opinion.
Grey Goose is not cheap. This vodka is suited more for special occasions than for a night out with the guys. I prefer to mix Grey Goose in combinations that don't spoil or take away from its quality, use the cheap stuff for your Jungle Juice!!! Grey Goose should be enjoyed in simple mixes or recipes that require a fair amount of preparation i.e. The Perfect Lemon Drop Martini.
There are as many drink recipes for vodka it seems as there are stars in the sky. Below are a few of the best, most popular and strangest recipes suited to an Ultra Premium vodka.
Recipe: Perfect Lemon Drop Martini1 1/2 oz Grey Goose vodka
1/2 oz triple sec
1 tsp superfine sugar
3/4 oz freshly squeezed lemon juice
Mix the Grey Goose vodka, triple sec, sugar and lemon juice in a cocktail shaker half filled with ice cubes. Shake well to make sure sugar is blended. Pour strained liquor into a sugar-rimmed martini glass and garnish with a twisted peel of lemon.
NOTE: To create a sugar-rimmed glass, take a lemon wedge and rub the drinking surface of the glass so it is barely moist. Dip the edge of the glass into sugar.
Recipe: Chocolate Carmel Martini1 1/2 oz Grey Goose vodka
1 1/2 oz Bailey's Irish cream
3 oz Kahlua coffee liqueur
3 oz Godiva chocolate liqueur
Mix ingredients in mixing cup with ice. Shake, pour into chilled cocktail glass, and enjoy.
Recipe: Tokyo Rose1 part Grey Goose vodka
1 part sake rice wine
1 part Midori melon liqueur
Mix equal parts in a mixing glass half-filled with ice cubes. Shake well. Strain into a cocktail glass. Garnish with a cherry.
Recipe: I See Dead People1/2 oz Everclear alcohol
1/2 oz Bacardi 151 rum
1/2 oz Grey Goose vodka
1/2 oz Wild Turkey 101 bourbon whiskey
Combine all ingredients in a glass, serve over ice or divide up and serve as shots.
Recipe: Dripping Wet Pink1 oz Grey Goose vodka
2 oz creme de cacao
2 ice cubes
4 maraschino cherries
1 tbsp maraschino cherry juice
top with milk
Combine the vodka, creme de cacao, ice cubes, cherries and juice in a sherry glass. Stir, top with milk, stir again and serve.
Recipe: Grey Goose and Red Bull1 oz Grey Goose vodka
6 oz Red Bull
Combine Ingredients over ice, substitute Red Bull for any other energy drink to keep it fresh.