McDonald's is Hurting our Wellness
Scholarly Discussion: Based on what you have learned in the course so far, discuss the relationship between economics, business concepts (such as targeted marketing), social status, and wellness. Share a link and/or summarize your topic so that we all have enough information to understand your discussion even if we are unfamiliar with the business or economic principle being analyzed. Discuss how the relationship you describe relates to the concept of wellness as defined in this course and how it relates to specific challenges or supports wellness, and explain why you chose the topic and how you think it contributes to understanding or conceptualizing wellness.
My definition of wellness is that it is a set of deliberate and desirable lifestyle choices characterized by personal responsibility and optimal enhancement of physical, mental, and spiritual health that apply to the domains of a person’s life, such as financial situations, personal relationships, and physical health (Prilleltensky, 2013). This definition highlights the fact that wellness can be influenced by many different factors. The 8 dimensions of wellness can be greatly affected by the relationship between economics, business concepts (such as targeted marketing), and social status.
Economics, business concepts, and social status, all have been shown to have a direct correlation to the financial dimension of wellness because the economics of the country a person resides in can influence the level of satisfaction an individual has with their current and future financial situation (SAMASHA, 2016). Dr. Jonathan Whiteson, director of cardiac and pulmonary wellness and rehabilitation at New York University’s Langone Medical Center, has noted that economic downturns typically lead to a trend of his patients experiencing ailments such as: chest pain, gastrointestinal distress, and muscle aches (Ruiz, 2009).
Business concepts like targeted marketing are all about selling a product or idea to their targeted audience, the consumer, for example in McDonalds’ commercials the commercials tend to focus on the price of their burgers which allow the consumer to get the most food for the least price. This commercial focuses on their dollar menu and while there is a quick snap shot showing a tiny side salad on the dollar menu most of the commercial focuses on the burgers and sandwiches which are more food, but not as healthy. In this case the McDonalds’ commercial is targeting people with a lower social status, people with a lower level of financial wellness, and people suffering from an economic downturn. McDonald’s offers these people affordable fast food that people typically find filling to their stomach, however, the burger is not a food item that could be considered nourishing and thus it would harm physical wellness. This in turn creates a harmful cycle as people seek out cheaper unhealthy food due to their financial situation which in turn lowers their level of physical wellness. The lack of physical wellness then can carry over to a lower level of emotion, social, and intellectual wellness. A person who is not well will have a harder time improving their occupation wellness through promotion or through a new job opportunity.
I chose to focus on the harm that fast food from restaurants like McDonalds can do to a person’s wellness because I feel that the food they provide does not actually help people in a bad financial situation, but instead harms them. I believe that this topic can contribute to a greater understanding or conceptualizing wellness through further research into not only the way in which unhealthy food can harm a person’s health, but also in the way in can harm a person’s overall level of wellness.
Prilleltensky, I. (2013). Wellness without fairness: The missing link in psychology. South
African Journal of Psychology, 43(2), 147–155.
Ruiz, R. (2009). Economic stress—how bad is it really? Forbes.
SAMASHA. (2016). The Eight Dimensions of Wellness. Retrieved www.samhsa.gov