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Kellogg's Gluten Free Rice Krispies Launched in Canada! Australia Next?

Updated on March 12, 2012

Kellogg's Launches Gluten Free 'Brown Rice' Rice Krispies in Canada

We all know how important breakfast is, right? Of course it is - has been, and continues to be -the most important meal for the day. Unfortunately this meal has in this day completely revolved around foods containing derivatives of wheat, rye, barley and oats. And even if I do go out to breakfast, it now seems as though all of the offerings are now bread-based as well!

Many of us know that these gluten-containing grains may be healthy, yet those with coeliac disease and gluten sensitivity must avoid them like the plague...

Last year (i.e. 2011), Kellogg's in the U.S. released a gluten free Rice Krispies cereal made with brown rice. The original version contains barley malt extract, which (despite what some coeliac associations say) is not a good idea for anyone with coeliac disease or any form of gluten sensitivity. The equivalent to the Original "Rice Krispies" cereal in Australia is "Rice Bubbles". These, too, contain barley malt.

I suppose that as a result of great success in the USA, Kellogg's has decided to take on the Gluten-Free bandwagon in Canada. But they'd better WATCH OUT!!! The laws in Canada, unlike the USA (which is so far behind that they *still* don't have a gluten free definition due to the slack FDA) specifically state that for a product to be labelled gluten free, it must not contain any wheat, rye, barley, oats, spelt, kamut or any part thereof! The food must also contain less than 20ppm gluten. In Australia, products must contain "no detectable gluten" (i.e. currently less than ~2ppm gluten).

Clearly, it seems that Australians have (once again) been too tolerant of the 'status quo' and we are still waiting over here for a mainstream cereal that is safe.

We need to get to it. Be sure to Contact Kellogg's either via email or phone and let them know that you would like to see a gluten free version of Rice Bubbles on the market soon!


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    • icmn91 profile image

      icmn91 4 years ago from Australia

      All of Kellogg's cereals contain gluten here in Aus. No changes here yet. :(

    • infonolan profile image

      infonolan 5 years ago from Australia

      Gluten free food has become a lot more mainstream, which I think is great. Canada is one place I've never visited, but I'd love to travel over that way some day. Thanks AliciaC so much for dropping by! :)

    • AliciaC profile image

      Linda Crampton 5 years ago from British Columbia, Canada

      Thank you for the very interesting news, infonolan. I live in Canada and didn't know that gluten-free Rice Krispies were available here. I have noticed, though, that the range of gluten-free foods in my local stores is increasing rapidly, which is great for people who can't eat gluten.