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Organic Food Online

Updated on June 25, 2010

Organic Food farm locations have been proven to sustain diverse ecosystems to a greater degree, with a broader biodensity of plants, insects and animals. These agricultural concerns also utilize less energy and produce fewer waste tonnage, such as packaging materials for pesticides, herbicides and fertilizers. Organic Food farm yields are often half those of an equivalent non-organic producer because of the loss of product to mold, insects and pests as well as the smaller amount of biomass due to the lack of artificial fertilizer.

In the 1950s, the promotion of organic gardening started a rising consumer awareness of organic methods. The arrival of more elaborate approaches to organic food, including dedicated organic producers and food-buying co-ops, in the 1960s and 1970s was the effect of a growing grassroots concern with environmental issues.

Development of governmental level regulations and private sector organic certification began around the world in the 1970s and 1980s. Then in the 1990s, various countries began to legislate formal organic certification. Today, this trend continues on with the interesting and relatively new phenomenon of the availability of Organic Food Online. The percentage of Organic Foods that are obtained directly from the farmer to the end customer is dwindling significantly and online sources along with organic brick and mortar retailers are stepping in to fill the gap.

Expanding at around 20% a year, the organic food market is experiencing a boom in sales which is exceeding by a factor of 10 or more the rest of the conventional food industry. While baby food overall has only grown 3.1 percent per year, organic baby food is becoming very popular as is witnessed by the sales of which increased 21.6 percent in 2006. Naturally in today's economy, whatever is present in the bricks and mortar stage is going to have its counterpart on the internet, so the market segment of Organic Food Online is growing at a similar extremely impressive rate.

The availability and variety of processed Organic Food Online and in physical stores has increased dramatically in the past few years because multinational food corporations have been taking over major segments in the organic market. This intervention has demonstrated that marketing economies of scale can be legitimately applied to organic foods as is clear by reviewing the price to the consumer of organic foods, which has fallen precipitously in the past 5 years or so. Even extra savings may be had when purchasing Organic Food Online due to the lower overheads of operating a web store than a bricks and mortar operation.

There is worry that the very definition of organic food will change from what it used to be because of the creation of a legal certification framework and the involvement of these large companies. There is a tendency for standards to become relaxed and that is not a good omen for the future of truly organic products. It might be preferable to move much of the processed organics to Organic Food Online distribution matrices which can be in the hands of the smaller, more agile and standard-worthy players in the Organic Food Online market in order to maintain purity standards.


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