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Product Review: Morrisons Full Roast Instant Coffee

Updated on October 3, 2014

Where is my coffee?

Creative Commons Licence  Attribution 2.0 Generic (CC BY 2.0)
Creative Commons Licence Attribution 2.0 Generic (CC BY 2.0) | Source

Buy Cheap Coffee?

Are you, or aren't you, a coffee maniac? I think the issue is clear-cut: you either are or you aren't. It's all very well to appreciate the odd fragrant, inky-black cup, when you need a bit of a lift and the kind of zing and spring in your step that a short sharp dose of caffeine can give you. The problem is limiting it to that initial buzz and the one sluice of enamel-lifting magical liquid. When you're six cups in, your voice has gone squeaky and funny and you're talking a mile a minute, then it's time to step away from the coffeepot! And somehow the number of cups you need just seems to escalate over time, even when it's kicked in long since and you're not going to be enhancing the effect any... Good job it's legal, huh?

A lot of coffee lovers are pretty damn fussy about the quality of their fix, as anyone who's ever shared a home or office with one will know. It has to be produced via the correct method (oh, the discussions of filter versus drip versus pot versus.. I don't care! I don't care! Is it full-strength caffeinated black liquid? Then hand it over!) The beans are of vital importance too, apparently – robusta? Arabica? I don't even know all the many and varied exotic types. But get it wrong, and a connoisseur can get very sniffy indeed.

Then there's the rest of us: the ones who just don't care, as long as it says 'coffee' on the label. If you're gonna buy instant coffee, and don't care as long as it's hot, black, wet and caffeinated, this is the one! We're the ones Morrisons Full Roast Instant Coffee was made for! Not exactly a basics-standard generic product, but close enough. It ain't gourmet instant coffee, as such but it fulfils the function that coffee was made to fulfil, isn't (spit) decaffeinated, tastes... like coffee. Civilised looking brown label, looks unexceptionable when your friends are rooting around your cupboards, what more do you need when you need to wake up and be alert RIGHT NOW!? Nothing. It does the job.


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