Shopping at Aldi
An Aldi store is a no-frills grocer offering food, goods and seasonal merchandise at discounted prices. The character of this grocery chain begins in the parking lot which is empty of shopping carts and employees. Shoppers holding their own reusable shopping bags walk a short distance to the chained-up carts next to the entrance door. The carts are unlocked by the insertion of a quarter. The store entrance is clean and absent of any promotional display except for a simple metal rack holding the weekly Aldi flyer.
The store layout guides shoppers down the first of five aisles that are defined by rows of pallets which support neatly stacked boxes of merchandise. Aldi carries its own brand with few exceptions. Limited choices allow the consumer to decide simply between creamy and crunchy as opposed to Peter Pan, Jif or Goober Jelly. There is even a small selection of wine and beer neatly displayed on one of the only permanent shelves in the establishment.
Aldi does not offer an expansive selection of fruits and vegetables. However, popular and high quality produce is always available and fresh.
It is impossible to unload the shopping cart onto the conveyor belt and keep pace with the clerk who move quickly. Keep the bananas and chips for last to be sure they are on the top. After packing your own groceries on the counters provided, you’re done. A week of healthy food to feed a family of four (including 2 bottles of wine) for $89.00 is liberating, to be sure.