Starbucks Makes Frappuccino Move 15 Years Late
Starbucks announced that this year they are going to finally brave the ready-to-drink territory in Europe. In 1996, Starbucks created the first bottled Starbucks drink in the USA. The drink was called Frappuccino. After this caffeinated glucose-trip experienced a popular reception, it quickly became a common substitute to the Starbucks' in-house Frappuccino made with coffee, cream, gomme, flavor shots, and the much-desired caramel drizzle.
Since the Frappuccino victory in the States, Starbucks ventured into foreign markets with variations on their chilled coffee sugar-rush drinks: Discoveries in Japan, Red Bean Frappuccino in Korea, and reformulated Frappuccinos for the Chinese and Mexican markets. After 15 years of success in the chilled ready to drink coffee market all over the global, Starbucks is finally considering braving the coffee market of Europe. Will the bottle ready-to-drink coffee be anything like the classic Frappuccino or any of the other global spin-offs? Will Europe be ready to embrace a ready-to-drink coffee? With the success of other ready-to-eat food chains like Pret-a-Manger and the dominance of prepared foods departments at Tesco, it's difficult to think that the ready-to-drink won't be embraced. So the only question remaining is what has taken Starbucks so long to gear up for a ready-to-drink beverage launch in Europe? Time will only tell.
But in the meantime, while coffee chains indulge in the ready-to-drink phenomenon in attempts to extend their brand's experience, versatile home brewers can already recreate these drinks at home. With the push of a button, Keurig brewers can create any variety of hot drinks and copies of your favorite ready to drink coffees. Keurig brewers use K-Cups coffees to deliver the delightful drinks—coffee, tea, cocoa, hot, cold, flavored, spiced, you name it—in an efficient, environment friendly manner. For more information on Keurig brewers check out discount retailers which feature top deals on the latest Keurig K-Cups and Keurig brewer models.