ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Wendy's | What's With The Square Hamburgers ?

Updated on July 4, 2012
Wendy's Old Fashioned Hamburgers
Wendy's Old Fashioned Hamburgers

Don't ask me why I think about things like this - but I do. What is the deal with square burgers at Wendy's restaurants? Are there some unique properties that a square burger possesses over a round burger? Is it quicker and more efficient to create or cook a square pattie? There must be a reason....

Childhood Burger Joints

Turns out there is a reaon, and it's a pretty simple one. When Wendy's founter Dave Thomas was a boy growing up ino Kalamazoo, Michigan, he had boyhood dreams of going into the hamburger business, and always had fond memories of a local joint called Kewpee Burger resaurant. This burger joint was not like the modern fanchises that we all know and love today, as each location was independently operated and sold their own particular recipes and hamburgers. Well, the Kewpee Burger joint (for whatever reason) sold square burger patties and made a lasting impression on the young boy - something he took with him all the way to the top.

Coke Bottle Shape
Coke Bottle Shape

Square Burgers = Better Branding?

I personally think it's much more than a boy clinging to his childhood, via square hamburger patties. While I think that has "something" to do with it, lets face it, these square burgers have left a lasting impression on consumers... hell I'm blogging about them right now. I think the unique shape to their hamburger patties also goes directly to being a marketing genius, and understanding that his product has instant product recognition. It's the same tactic utilized by Coke, in the manufacturing of their bottles - and you probably never even realized it. When Coke was faced with increasing competition from competitors like Pepsi, they wanted their brand to have instant recognition - more than just the "red" and "white." So they changed and patented the unique shape of their bottles... making them stand out from any other beverage on the shelf. So I think square burgers, equals better branding.


    0 of 8192 characters used
    Post Comment

    • profile image


      6 years ago

      I have also wondered about the square burger thing. And now that you mention it, I have noticed the different shape of Coke's bottles


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)