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Why Isn’t Everyone Talking About Jamie Oliver’s Food Revolution?

Updated on April 9, 2010


I didn’t want to watch yet another reality show and as my spouse does all the cooking at home there was certainly nothing I could get out of a reality show about a cook (though I must admit I’m addicted to the cake building shows and the competition cooking shows much to the dismay of my spouse who constantly says to me, “You watch all these cooking shows, does it ever inspire you to try anything you’ve seen?” My answer is always “No” and though I don’t know why I don’t get inspired to get in that kitchen and make magic, I just don’t.) But one Friday evening I switched on Jamie Oliver’s Food Revolution and I was hooked. What I can’t figure out is why isn’t everyone talking about Jamie Oliver’s Food Revolution? – Don’t Get Me Started!

A few days after watching the initial two hours of the show I had an update come across the AP application on my iPhone that said that Jamie Oliver was unsuccessful in his changing the school food programs. No real details but I was suddenly enraged. I think it has something to do with the fact that I worked as an Artist In Residence for over ten years at my old high school. For three to four months each year, I worked with a dear friend of mine who is an amazing woman and dance teacher to put on a major dance production each year which had 10% of the school’s population in it. And every year that I was there I was always amazed at just how broken our education system is in this country.

I get that we’re all creatures of habit and I get that we don’t like anyone telling us that we’re not doing something right but the people on this show who are such adversaries of what this man is trying to do reach a level that is staggering. As they stand there arguing with him about the fact that a pasta dish he made with vegetables doesn’t have enough vegetables to meet the standards or that he doesn’t have two breads for his meal, all of which are dictated by some sort of rule book, they sit there with shit eating grins on their faces full of delight and some weird sense of superiority that the over processed chicken roll on a bun and French fries or the pizza they serve the students for breakfast meets all of the government requirements. What?!? Are you kidding me?

I’m not a big conspiracy theory person but I have to believe that someone somewhere is getting paid off to have contracts where frozen processed chemicals have taken the place of real food for our children and they’re making millions from it. As you watch the kids eating their pizza for breakfast with their sugary strawberry or chocolate milk (not a regular milk or water in sight) and you watch not only the cafeteria cooks and the district grand highness of nutrition shrug saying the kids like it so it’s okay for them to be eating this crap you have the urge to shake your television to try and shake some sense into these morons.

Look, I don’t think (like the local radio guy and several other citizens) that Jamie Oliver came to Huntington, West Virginia to prove that everyone there is a nutritional idiot or is setting them up in anyway other than to try and get them to eat better. Why the man isn’t being thanked and lauded for not only trying to get better nutrition in the kids at school, for the families of Huntington and change some kids lives is beyond me. He took a group of kids who volunteered to cook with him and hearing their stories of fathers dying of obesity or struggling with weight and health issues themselves simply tore me apart. It also reminded me how much I miss teaching and seeing a kid’s face when they get what you’re teaching them.

So while some may care to watch the least talented season of contestants ever on American Idol I can tell you that I will take the time I used to watch Idol and watch Jamie Oliver’s Food Revolution as he tries and tries again to make a difference. My only question is why isn’t everyone talking about Jamie Oliver’s Food Revolution? – Don’t Get Me Started!

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      ef davis 7 years ago

      Jamie Oliver, along with all the other British and Aussie accented obnoxious tv personalities, need to be sent back overseas. I cannot stand to listen to them on tv and change channels when they come on.

    • rebekahELLE profile image

      rebekahELLE 7 years ago from Tampa Bay

      I love the Food Revolution and Jamie; absolutely love his passion for helping kids eat healthy. i too have been watching his shows, even at this moment, and know the battle he is facing. it's tough to fight the food industry. it's a topic that we just need to talk about, write about and keep getting the message out. great job on your hub.

    • lakeerieartists profile image

      Paula Atwell 7 years ago from Cleveland, OH

      I haven't yet seen the tv show, although I have seen the commercials. My daughter goes to a private school here in Cleveland, and this year they changed their entire food program to a much more healthier version. They have cut out a lot of the fat and starch, and added a lot more fruits and vegetables. I say bravo for them.

    • frogdropping profile image

      Andria 7 years ago

      Scott I followed Jamie's journey, as well as some of his other stuff - he tried to reform the eating habits and health of the people of Rotherham in the UK. It saddens me as to the faliure of his efforts. I know he brought it to the attention of the nation but as a whole, the outcome could have been a hundred times more positive.

      I believe the man's a good hearted fella, one that wants to use his knowledge to empower and educate. He should be more talked about, his efforts and endeavours.

      The UK and the US should be ashamed as to what they foist upon us and call food. They encourage and entice, lace our food with crap, all the while the money mill keeps turning.

      Jamie Oliver for King - that's what I say!

      Great hub :)

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      Ricardo Nunes 7 years ago from Portugal

      Hey Scott, great question you make. I believe Jamie has huge objectives with his campaign but it´s also true that food industry still has lots of power. I´m sure, sooner or later, Jamie will achieve his purpose - healthier population!

      People are starting to talk about it (even outside the US) ;)