ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

With Reusable Coffee Cups to a Greener Future

Updated on April 14, 2018

Starbucks Ecoffee was not the first environmental effort the Starbucks Company has made. In fact, the popular coffee company has been rewarding their customers with a discount when they bring personal tumblers.

Goals towards a greener planet

Starbucks has clear goals they stated in their progress report. Since 2008 the coffee company has made efforts to increase the use of reusable coffee cups.

In 2011, the company outlined strategies and objectives including the goal to serve 5% of beverages in personal tumblers by 2015. In the past decade, the number of tumbler users for Starbucks has increased, and Starbucks reached their goal to serve 5% of their beverages in reusable cups.

Reusable Cup promotion in the Philippines

In summer 2017, Starbucks Philippines had the Reusable Cup promo. There are two steps to the promotion:

  1. Whenever consumers bought a product for at least P250 ($), they would get one coupon.
  2. For five collected coupons, the costumers are able to redeem any of the four limited edition Starbucks Reusable Cups (as seen in the picture).

This promotion encouraged people to purchase more products, and ultimately had a positive impact on the environment.

The needs and wants of Millennials

And those efforts will not be the last ones: The trend of using your own tumbler for your Starbucks coffee is ongoing. One of the reasons is that Millennials, the predominant generation, have a different mindset when it comes to the environment. Younger people are more environmentally aware; they know that changes need to be made in order to make our earth more sustainable.

With the recent Starbucks Ecoffee campaign, consumers can create their own personalized tumbler for their Starbucks beverages. This is another characteristic of this generation: They love personalized and customized products. It makes them feel special and unique.

Stick to what’s important

What all of those environmental promotions show, is that Starbucks especially cares about two important things:

  • The sustainability of our planet and
  • The needs and wants of their customers

Ultimately, those are the things that should matter most to all companies, because the underlying concept is: Sharing is caring. We all share this world which is why we all are responsible to take care of it.


    0 of 8192 characters used
    Post Comment
    • peachpurple profile image


      2 years ago from Home Sweet Home

      I wash those Starbuck paper cups and reused them for my own drinking usage when I am outdoor


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)