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World Of Coca Cola

Updated on June 5, 2015

History Of Coca Cola

Coca Cola started out in 1886. Dr. John S. Pemberton invented the first famous drink. He was a pharmacist however Frank M. Robinson was the man who came up with name. He also created the trademark and distinct script still used today. The cost was only 5 cents per glass and they only averaged around 9 glasses a day in Atlanta compared to the now 1.9 billion globally.

In 1894, the growing demand for Coca‑Cola and the desire to make the beverage portable, Joseph Biedenharn decided to install bottling machinery in Mississippi becoming the first to put Coca‑Cola in bottles.

When marketing came around they decided to market Coca Cola by using coupons. The coupons promoted free samples of the beverage and was then included in the daily newspaper.

The Coca Cola Bottle

In the 1980's coke used multiple slogans on their bottles such as “Coke is It!”, “Catch the Wave” and “Can’t Beat the Feeling”.

In 1993 the famous Polar Bear picture emerged into the public. The campaign that hosted the image was called "Always Coca-Cola".

In 2009 the "Open Happiness" campaign came out globally encouraging millions to open a bottle and enjoy a simple, happy pleasure.

In 2010 they followed with the slogan “Open the Games. Open Happiness” which the debuted for the Olympic Games in Vancouver.


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    • Kathleen Cochran profile image

      Kathleen Cochran 2 years ago from Atlanta, Georgia

      This is the beginning of a really interesting hub. Coca Cola has a fascinating history and track record. Hope you'll expand this hub. Looking forward to it!