OMG, it is a candy bar that only existed in the 1960's called a "Seven Up" candy bar, I MISS those! I wish they'd come out with them again... but I don't think that will ever happen. I used to save up my pennies and ride my bike to the local five and dime store to buy these candy bars. They were seven sections of milk chocolate, filled with seven different "center" flavors, like orange creme, coconut, maple... it was like a little box of "Whitman's" chocolates in ONE candy bar! :) They were soooo good. Today there is a candy bar called a Sky Bar that is similar, but only has four sections and it isn't as good as the "Seven Up" bar was.