At one point Store own brand products were made by the big brand companies however they tried to make them less appealing taste wise to keep people buying the big brands. Nowadays here in the UK I work for one of the Big 4 supermarkets who are changing the way their own brands are perceived by customers. They have stopped getting their products made by the big brand companies and have started making their own products. They are even selling to other supermarkets.
The quality of the products has improved vastly over the years and now I usually fill my trolley with own-brand products every time I shop.
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