Drinking alcohol is usually done with others as a way to relax after work, before dinner, or at social events. Typically there is no reason to drink early in the day unless at an occaisional social brunch. Some business lunches involve cocktails, but even this can be unwise. Drinking alcohol impairs one's ability to work or drive efficiently. Doing so results in a lack of motivation. In fact, making a habit of day-long drinking is a recipe for disaster: no success, no job, no solid relationships, poor self-esteem, depression, and premature aging.