I haven't had a Tootsie Pop since I was a child and I don't recall ever counting my licks. In fact as best I can remember I usually sucked on it until it got thin and then bit down and chewed the remainder of the shell and center. The center was good and worth the time it took to get there.
While your question is intriguing, I find it difficult to believe that universities would get involved in trivial research like this as Docmo states in his comment. On second thought, such research is not that unbelievable as I have been around academia long enough to have seen researchers studying and government grants funding equally trivial topics.