Hi Novel Treasure. It is tricky and takes a couple tries depending on how dry or moist you want it. Most of the time 45 minutes. But remember the texture is not like white rice so you think it's not done when it is. I don't even bother with the regular one anymore. I use Uncle Ben's Instant Brown Rice. It's the best, comes out right everytime and tastes just as good. Also, Bird's Eye has a frozen brand that is excellent.