Debby Bruck profile image 85

When a food label says, "Natural colors and flavors," what exactly does that mean?


What implications does it give the consumer with the additional word "NEW" or "New and Improved" when added to "natural?" What was it before? Does the FDA provide precise guidelines?

 

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teaches12345 profile image91

Dianna Mendez (teaches12345) says

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4 years ago
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Liz Elias (DzyMsLizzy) says

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4 years ago
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    Debby Bruck 4 years ago

    Dear Lizzy ~ We will eventually get answer. If they say NEW it must mean something was not "natural" about previous version, "no?" [Say with French accent.] Only makes you wonder.

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icmn91 says

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4 years ago
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    Debby Bruck 4 years ago

    Thanks, ICMN. I'm hoping someone will create a full and complete answer, maybe via a Hubpages. Maybe they will include the term "generic" in the answer, plus the types of foods, such as soy and corn, with possible health outcomes.