I thought that my chocoholic son, age 8, would love this, but he really does not. I can honestly say that I'm not a huge fan of it either. I love nut butters, but the chocolate really is too sweet for my liking.
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The price of Nutella is fairly steep. My wife starting buying the generic supermarket brand version some time ago because our little guy was going through so much of it. Fortunately he doesn't seem to notice the difference.