Yep, pretty much every time when it's something I've never had before. Typically, I don't stray away from stuff that I've found in the past, but that can get a little boring. When not organic, I look for the minimal amount of ingredients in combination with a low number of multisyllabic chemical compounds, preferably none. If the product includes the main ingredient and only a couple other natural ingredients it's good in my book. I typically don't read nutrition facts on the foods I buy except for maybe checking the sodium level because food is sold so salty in the states. Remember, you get out what you put in!