What's Up With the Cronut Craze?
On this dreary Sunday morning, my boyfriend and I grabbed Citi Bikes and made our way to Dominique Ansel Bakery, in hopes of finally trying the pasty that's created so much buzz, the cronut. Preferably, without the line. We arrived at around 8:15am, nearly 45-minutes before the bakery was to open and the line was winding around the block. What gives? After six months of cronut-mania, the craze is still going strong! We got in line, bonded with tourists standing in line, tried out mini Madelines given out by the bakery's employees, and didn't get our hands on four illustrious cronuts until an hour and a half later. It was totally worth it.
Waiting in line for a cronut
Cronut Copycats in the US and Beyond
The cronut is such an innovative concept that a plethora of imitation cronuts are now available around the US and the world. Below are examples of some and what they're being called:
- the 'Doissant' in Washington D.C
- 'CroNots' at Posh Bakery in San Francisco
- the 'Frissant' in Vancouver
- 'Doughssants' at Spudnuts, 'Crullants' at Semi Sweet Bakery, and 'DKronuts' at DK’s in Las Vegas
- 'Donut Croissant' at Dunkin Donuts in South Korea and the Philippines
Have you tried a cronut?
What is a Cronut?
A cronut is the brainchild of French-born pastry chef Dominique Ansel that debuted at Dominique Ansel Bakery in NYC on May 10th, 2013. It's a sugary cross between a croissant and donut, deep-fried, and cream-filled. There's a flavor of the month and this month's flavor (October) is apple. It's yummy and has to be one of the trendiest foods to come out of New York since Carrie Bradshaw devoured a Magnolia Bakery cupcake years ago.
Ever since the cronut hit the market, all sorts of craziness has been happening for the sake of getting a cronut. Cronut scalpers came first in line (reselling the $5 pastry for up to $100), psycho guys on Craiglist exchanged cronuts for 'services', people have been posting cronut 'recipes' all over the internet, and knock-off cronuts popped up at venues around the world (FYI Dominique Ansel trademarked the term 'cronut' - wow, the guys's a genius!).
Yes, there's a lot of buzz around the cronut but why?
For starters, it's an innovative concept, creating a unique product. Yeah we'll all tried donuts and croissants but a concoction that's both, along with jam and custard creme? It's a creative reinvention that's pure genius!
Second, the real cronut is so recherché! Only 300 cronuts are made daily, keeping the supply limited on this short shelf-life goodie. With a short supply, there's a lot of demand and buzz with people sharing their cronut experiences on social media, driving others to want to try it.
Then there's social media. Just try looking up #cronut on twitter and facebook. Enough said. Oh and wait, there's also all those hot celebrities devouring cronuts.
There's also all these knock-off cronuts. I just had to try one so I went for a doissants at Chikalicious in my neighborhood, had the creme brule flavor, which was absolutely delicious, so I went back another day and had a caramel flavored doissant. Heavenly but made me want to try the real thing even more.
Lastly, the cronut craze is an excellent example of mass hysteria, where lots of people behave rather irrationally. I guess I'm one of those people. Oh well, I have no regrets. I ate a Cronut from Dominique Ansel's Bakery when it was still hot!
Knockoff cronuts, aka 'Doissants' at ChicaLicious Dessert ClubClick thumbnail to view full-size
- The 'cronut' is a term trademarked by its creator chef, Dominique Ansel
- It took the award winning chef ten different recipes to get the cronut just right
- A genuine cronut from Dominique Ansel Bakery will set you back $5
- Only 300 cronuts are made daily
- You can only buy two cronuts at a time
- There's a different flavor cronut every month
- A cronut has a shelf life of just four hours
- Expect to wait on line, especially on weekends so get to Ansel Dominique Bakery at least half an hour before opening time, which is 9am
At Dominique Ansel Bakery getting Cronuts!Click thumbnail to view full-size
Yet another cronut knock-off in my NY neighborhood
Dominique Ansel Bakery
The original cronut spot - come early!