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Eight O'Clock Coffee Flavor Review

Updated on September 7, 2013

Coffee with 150 years of expertise behind it.

The Eight O'Clock brand was first started in 1859 by The Great Atlantic & Pacific Tea Company. The name "Eight O'Clock" was introduced in 1919 when A&P did a survey and found that most people had their cup of joe at eight in the morning or eight in the evening. It was a successful marketing move, and by the 1930s, they had about 25% of the market. This domination would not last.

The brand was eventually sold, and now belongs to Tata Global Beverages.

The coffee is made in Landover, Maryland. Tata is based out of New Jersey.

I like that it is made in America. Supporting American jobs is a big draw to me, and I am surprised that they do not feature that prominently on the package.

Basic Impressions

I find it to be a good value. I usually buy my coffee at my local supermarket, Publix. Eight O'Clock is always competitively priced, and is frequently on sale, which is how I purchased my last two bags (hazelnut and french vanilla) so that I could do a couple more reviews here.

Overall, the brand is good, but not outstanding. An excellent value, especially in these leaner economic times.

I was first exposed to Eight O'Clock coffee from the traditional filter/drip style coffee makers, and the original flavor. I was impressed with it then, but I have since become more discriminating, having had quite a few different coffees since then. I also now use a french press when making coffee.

As I try more flavors of coffee, I will add the reviews here. I don't plan to review the decaf flavors at this time.

Picture by:Roberlan

The bag

Update: Eight o'clock has redressed their bags, now a colorful red color, with their name in uppercase letters.

The bag is a pretty typical coffee bag. I like that they use a bendable tag to close the top. Some other brands use a kind of tape that just frustrates me, and never seems to close properly.

The bag also has a one-way air valve near the top to try to keep the coffee fresher for longer periods of time.

I would like the coffee itself to be a little more finely ground, and a little more consistent on color. There were a few lighter grounds mixed among the medium brown "normal grounds."

Bokar Coffee Bag, no longer made
Bokar Coffee Bag, no longer made

Bokar

Discontinued Flavor

Bokar was one of the flavors introduced in 1919. It was discontinued in 2012 after 93 years in production.

It was generally very finely ground, and was great for making espresso. Apparently, it was available in whole bean as well.

I really wish I could have tried some of the Bokar blend coffee before it was discontinued. I am going to keep an eye out for it and see if I can find some left over.

French Vanilla

Eight O'Clock Coffee, French Vanilla Ground, 11-Ounce Bags (Pack of 4)
Eight O'Clock Coffee, French Vanilla Ground, 11-Ounce Bags (Pack of 4)

A little anemic on vanilla flavor. Pair this with a vanilla flavored creamer to help it along. Still tasty.

6.5/10

 

Hazelnut

Eight O'Clock Coffee, Hazelnut Ground, 11-Ounce Bags (Pack of 4)
Eight O'Clock Coffee, Hazelnut Ground, 11-Ounce Bags (Pack of 4)

Good hazelnut smell, but not quite as fulfilling as I would like. Going to revisit this one a few more times to confirm

Still 7/10

Good coffee, but I don't think it stands up to some of the stronger Hazelnut flavors available from other brands.

 

Original

Eight O'Clock Coffee, Original Ground, 12-Ounce Bag (Pack of 4)
Eight O'Clock Coffee, Original Ground, 12-Ounce Bag (Pack of 4)

Classic, non-bitter coffee. Not amazing/outstanding, but everything you want. Goes down easy and leaves you wanting more.

7.5/10

 

The Eight O'Clock coffee company reported that they did a survey, and that most people drink their coffee at 8 AM or 8 PM...back in the early 1900s.

Does this still hold true?

When do you most often drink coffee?

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