Domino's - Gluten Free Pizza - NOT!!!
Domino's Australia/New Zealand AND the USA - Aggravating the symptoms of Coeliac Disease
OK folks, after reading the Sleepless Nights and Frogpondsrock blogs, I decided it would be necessary to create my OWN post on my view of Domino's Pizza and the Coeliac Society of Australia (CSoA)!
After hearing of some people in fact reacting to Domino's Australia gluten free 'I don't even know what to call it (if you call it gf pizzas that is deceitful and dishonest - if you call it gf base doesn't sound much like a pizza - you can tell you don't even know WHAT THE HELL to call it any more)' "things" i felt compelled to get the message out!!
Many of us are absolutely STEAMED about the CSoA not only allowing Domino's to get away with such rot with their disclaimers but also endorsing them as a food service outlet!!! They are so sleazy if you look for long enough!! I can't tolerate the smallest trace of gluten. I have coeliac (celiac) disease. It will manifest itself if any trace of gluten is consumed! Gluten will be the cause of damage to my gut and small intestine. I won't be able to absorb nutrients from my food for 21 DAYS!!!
Should I trust the coeliac society? I have my serious doubts, after them having ENDORSED Domino's Pizza (a glutenny place) as a takeaway outlet!!!!
Are they worried that domino's is going to pull the pin?! It's the only outlet they endorse and certainly not the most gluten free. THEY ARE Hypocrites by saying they don't support food service outlets, as they are more than happy to keep a chain like Domino's happy to deliver falsely advertised ""*Gluten Free*"" PIZZA!!!!
The below image with the red line through the CSoA *logo* represents my view of their outright negligence and denial of traces of gluten being an issue for CD sufferers!
Edited to Add: You may have noticed that the above CLICK HERE link is no longer active. The coeliac society has addressed the issue of the endorsement of Domino's and have made it VERY CLEAR that it is only the gluten free bases from Domino's that are endorsed. Please accept my apology.
BOY AM I GLAD WE DIDN'T HAVE TO PUT UP WITH THIS NONSENSE OF A GLUTEN FREE PIZZA THAT MAY CONTAIN TRACES OF GLUTEN WHEN I WAS A YOUNG CHILD.
THAT would have been hard for me to understand and comprehend. My educated mother would never let me go there to order pizza, even if I was stuck and out with my friends (if they offered them then). I WOULD HAVE JUST GONE HUNGRY. BUT, YOU KNOW, My mother now would STILL absolutely hate it if I went out to get a Domino's so-called GF pizza!!! And I'm really glad to have a mother who cares that much that she would encourage me to go with my gut and avoid these so-called "'gluten free' pizzas that may contain traces of gluten"...
IT REALLY IS NOW A SOCIAL BURDEN, MORE THAN EVER BEFORE!I'm absolutely dead set serious about this. If I'm out with friends and they all decide to get a Domino's PIZZA, I am rooted... SERIOUSLY! Friends will now say 'you can have your gluten free pizza now!'
I have to respond in such a way so as to say I can't. EVERYONE THINKS IT'S IN MY MIND. I was horrified but not one bit surprised to recently hear on Veronica's blog that TWO people recently had an AWFUL experience with "GF" pizzas from DOMINOS! THESE ARE TWO PEOPLE WE KNOW OF!!! I AM SURE THERE WOULD BE PLENTY MORE WHO DON'T ADMIT IT!!! PEOPLE ARE DAMAGING THEMSELVES TO PLEASE DOMINOS AND INDULGE IN A VERY SCARY NOT-WELL-THOUGHT-OUT PIZZA THAT IS SUPPOSEDLY SUITABLE FOR THEIR GLUTEN FREE DIET!!!!
I'M NOT HAPPY ABOUT THIS AT ALL!!!
Gluten Free Base
"Although all due care is taken with your order, your meal may contain traces of gluten. Please note your pizza topping selection may not be gluten free."
Here is a video of mine on this hot topic!
This is misleading advertising. We didn't have this NONSENSE when I was first diagnosed 18 years ago with coeliac disease. I would hate to think of what it would be like for newly diagnosed coeliacs who have just been told they must notconsume any trace of gluten. then they come across a business like Domino's that offers GLUTEN FREE BASES, which makes it look like the pizzas are gluten free. Then there's a STUPID disclaimer on them.
MISLEADING ADVERTISING: "Gluten Free Base"
Call it something else like "Hardcore Base", "Tough Base", "Hard Base", etc. BE Creative!
DON'T BE MISLEADING!!!
Don't mention the word GLUTEN if there is any chance at all that it could contain traces of it. Point it out in the Allergen Listing!!
Domino's, It’s Simple
Just don’t promote the product as being gluten free at all. Let coeliacs discover for themselves in the allergen listing statements that one of the bases is gluten free. That was how I initially found out long before it was advertised. I am coeliac.
This will prevent a whole lot of problems. Maybe give the gluten free base a different name (such as GF (if you really feel you have to), or the “hard” base, "tough"/"tough GF" base or just perhaps "Hardcore" if you want to be groovy) and don’t even use the term ‘gluten free’ anywhere. The general public is not interested in this. You will find non-coeliacs will probably buy this base not knowing its gluten free making it an even better seller to the public. It will also stop coeliacs from wrecking their own health!
I would advise that you should probably not even mention the word ‘gluten’ if there is not a 100% guarantee that the entire pizza is gluten free!!
SIMPLE AS THAT!
Alright This is my strategy that I fired off to them ages and ages and ages ago (not that long ago, actually, only a couple of months)!! THE ADVERTISING IS MISLEADING AND I FEEL THE COELIAC SOCIETY OF AUSTRALIA SHOULD BE DOING SOMETHING VERY DIFFERENT TO WHAT THEY ARE DOING!
It greatly disappoints me how much coeliac disease is underestimated, IT REALLY DOES. I hope Domino's will one day offer a 100% gluten free pizza. If enough of us complain to them and the CSoA, I am 100% sure that something will be done about it.
Are YOU prepared to refrain from consuming Domino's Pizza on a Gluten Free Base? I certainly am. It takes good self-discipline but I feel that this is one opportunity to exercise it. Even with all these tempting flavours and toppings, I have decided NOT to give in! I think you should do the same!
SO...... This is what i feel needs to be done!! Get out your pen, pick up the phone, get online. Contact the Coeliac Society of Australia, express your concern. Then contact the ACCC (the time it takes is worth it, trust me), Food Standards Australia New Zealand, and DOMINO'S PIZZA to express your point of concern and explain their absurdity. Listen carefully to or observe each response thoroughly. Analyse the information carefully and make an inference on whether this issue is being dealt with (which it will probably appear to not be). If you don't like the response make sure you clearly make out so! Make these organisations respond in the way you deserve for them to do so. Contact them and provide your views. Then WRITE, FIGHT, WRITE!
As they say, in the end, the consumer is always RIGHT! We're gonna get to the bottom of this and have these guys completely sorted out to OUR satisfaction before we're happy!!
UPDATE 05/2012: Domino's in the USA:
It has now become clearly evident that Domino's Pizza in the United States of America (USA) has just started offering gluten free pizza for their customers. Currently all of the major pizza chains in Australia (Domino's Pizza, Eagle Boys Pizza, Pizza Hut, Pizza Capers and Crust Gourmet Pizza Bar) offer a gluten free base.
Now it seems like Domino's in the USA has started offering them as of 7 May 2012!!!
Fantastic!!!! That is, until you read the disclaimer (in the video above).
Let me know your thoughts as I know little about their offering in the USA, and I think it absolutely STINKS that they're exploiting the gluten free market as a niche target group!!!
Related 'Gluten Free' False Advertising from Domino's Pizza
- Gluten Free Pizza from Dominos but it may contain traces of gluten. | Sleepless Nights
So, Domino's Pizza Australia is doing a range of gluten free pizzas now. Which is great, it truly is. I was over the moon when I heard, knowing that some
- When is a gluten free pizza not a gluten free pizza? When it is a Dominos Pizza of course.