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Jolt Cola-RideThe Lightning

Updated on June 12, 2014

All The Sugar And Twice The Caffeine

I have always preferred beverages that are made by someone other than Coke or Pepsi. It seems as though those are the only choices in most places. I spent a large part of my life trying to provide people with better choices and education about beverages. I was inspired by Jolt Cola at a very young age. Although no soda is healthy, it is always much healthier for you to drink sodas that you actually enjoy, in moderation, rather than substituting poor quality sodas for water. This is my story about Jolt Cola and why people call me Sodaguy.

The filming of Gamers in my soda store.
The filming of Gamers in my soda store.

My Jolt Cola Story

In 1985, while I was in grade school, Jolt Cola was created and Launched by a guy named C.J. Rapp. He noticed his fellow college classmates needed a little pick me up. Jolt was very unique at the time because it was the first beverage in the U.S to push the caffeine content to the FDA maximum allowable 72 milligrams per 12 ounces making it essentially the very first energy drink. I was fascinated by Jolt Cola mostly because my mom refused to allow me to try it. There were big advertising campaigns with the slogan "All the sugar and twice the caffeine" at a time when other beverage manufacturers were reducing sugar and caffeine. Finally, one day my aunt bought me some, I tried it and was instantly hooked. I loved Jolt and I loved caffeine. When I was in high school I made deals with the local convenience stores to buy cases of Jolt at wholesale and would bring them to school to sell out of my locker. After graduation I continued to sell Jolt and other beverages to co-workers and friends eventually establishing a retail and wholesale beverage company based initially on selling Jolt but also expanding to hundreds of other beverages. For eight years I lived my dream of being an independent beverage distributor. It was amazing to be able to sell people the nostalgia of their childhood favorite beverages. Jolt Cola is truly a nostalgic beverage for me.

Wet Planet Beverages, the parent company of Jolt, almost disappeared in 2009 when their Battery Bottle concept failed to sell as well as their contracts with the can manufacturer required. The Battery Bottles were an attempt to turn Jolt into an actual energy drink instead of a highly caffeinated soda. They even went as far as adding vitamins and herbs to the formulations. The company managed to be bought rather than be shut down and is now under new management. The production and distribution has resumed.

There are many energy drinks now and most of them are stronger but Jolt was the first. The original Jolt Cola in glass bottles with cane sugar is one of the best tasting beverage in my opinion. Over the years Jolt came out with many different flavors some of which were discontinued like Orange Blast and White lightning (grape). Several of the newer flavors are still around such as the best selling Electric Blue (raspberry), Red Eye (punch) And Cherry Bomb. Jolt also diversified into caffeinated gum and mints.

Classic Jolt Cola Slogans

What's Your Favorite Jolt Cola Slogan?

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Caffeine Comparison

Here is a list of the caffeine content in some popular beverages.

Beverage......................Size....................... Caffeine content in milligrams

Viso ..............................16oz........................300

Monster Energy..........16 oz........................160

Coffee..............................8oz....................... 100 (approximate)

espresso shot............1.5oz .......................80 (approximate)

Red Bull......................8.3 oz....................... 80

Jolt Cola.......................12 oz........................72

Mountain Dew.............12 oz....................... 54

Dr. Pepper...................12 oz........................42

Pepsi............................12 oz........................38

Coca-Cola Classic....12 oz. ......................35

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    • LisaDH profile image

      LisaDH 

      6 years ago

      I had no idea Jolt was still around! Since I'm not a coffee drinker, this was my caffeine of choice in college when we had to stay up late.

    • profile image

      jimmyworldstar 

      6 years ago

      I think I remember trying this drink before. A lot of sugar and caffeine isn't exactly the formula for long lasting energy though.

    • profile image

      RobGrawberger 

      7 years ago

      I actually remember when Jolt was first introduced into the market.... It was the big craze when I was in high school. Great lens

    • WebIsFun profile image

      WebIsFun 

      7 years ago

      Great info! I remember many nights of drinking soda to keep up for exams and projects. As I love soda much more than coffee - i was very common :)

    • Tr0y profile image

      Tr0y 

      7 years ago

      Hi Stan! I like this lens. It's just too bad Jolt is not available in my country. I am hooked on Coke Zero though. I agree with I-sparkle. You do know how to write. Good job!

    • profile image

      anonymous 

      7 years ago

      Welcome and happy Squidooing

    • profile image

      anonymous 

      7 years ago

      Great start. You're going to do just fine.

    • profile image

      anonymous 

      7 years ago

      Nice story and nice jolt swag

    • aesta1 profile image

      Mary Norton 

      7 years ago from Ontario, Canada

      Like the story as you hooked me immediately to read your lens. Maybe you can try using the other modules. Some are really easy to use like Google Blog Search and Twitter but they add interesting links to yoour lens.

    • Sodaguy profile imageAUTHOR

      Sodaguy 

      7 years ago

      @I-sparkle: Thank you.

    • Sodaguy profile imageAUTHOR

      Sodaguy 

      7 years ago

      @MargoPArrowsmith: Thanks

    • I-sparkle profile image

      I-sparkle 

      7 years ago

      This is a good lens. You know how to write. Take your time so that you can spread out your content more and plug in all the juicy details that make a lens really "pop", like polls. Good luck, although I don't think you'll need it!

    • MargoPArrowsmith profile image

      MargoPArrowsmith 

      7 years ago

      Thumbs up

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