- Food and Cooking
The Moon Pie Snack Cake
What is a Moon Pie?
A Moon Pie is a snack cake made with a dollop of marshmallow between chocolate covered graham crackers which are cut into a round shape.
They can be single, double decker, or mini sized.
However, the Moon Pie is more than just a snack cake to me. It carries with it special memories of spending summer days with my aunt, where memories were made that will never be forgotten.
This lens is also a tribute to my aunt, as her memory is fading now due to a dreadful disease called Alzheimer's. The disease is progressing and has caused her to forget a lot of things, but for now she still recalls our Moon Pie memories. To me that is priceless.
My Memories of Moon Pies and Growing Up - A wonderful childhood memory for me
You know, it is usually the little things we do that make the biggest impressions. That is why the Moon Pie is more than just a snack cake to me. It holds some very special childhood memories that I will always treasure.
My Aunt (pictured above in the 1940s I believe), was a very hard working person. She didn't have any children of her own, so she became like a second mother to me. She worked two jobs when I was growing up, and one of those jobs was at the Chattanooga Bakery, the home of the Moon Pie.
One of my favorite memories were the days when my Aunt would pick me up and then take me to "the Bakery" as we called it. She would usually be going to pick up her paycheck, and then she would take me to the end of the assembly line, where they would let her pull a fresh, hot, gooey, Moon Pie right off the line just before it was packaged.
The marshmallow would be warm and melted, and the graham crackers, still coated with warm chocolate, would still have their crispy texture.
They were so good! They don't have this same texture after packaging and making it to the store, because the graham crackers have become soft by then.
Every time I see the word Moon Pie, I have a warm feeling inside and think of those wonderful afternoons with my Aunt, when we shared a fresh off the line Moon Pie snack. I can even remember that sweet smell of the bakery, the smell that was always on my Aunt's clothes when I would hug her after a long day of work. Her hair even smelled like a warm Moon Pie!
My Aunt has long since retired, and will be celebrating her 92nd birthday in August 2012. I am so glad to have had such wonderful memories of being with my aunt, and these memories will always be very special to me. They are even more special now, because they are one of the things that she still connects to me with, since Alzheimer's is slowly erasing things from her memory. My aunt and I share a very special connection, and I don't want to lose that.
Did You Know?
Chattanooga Bakery has only had one advertising campaign in all the years the Moon Pie has been in existence, and today the company is still in the hands of the family who founded it.
The Making of a Moon Pie - Chattanooga Bakery
This shows a short clip of Moon Pies being made. When you see them being coated with the chocolate, it was right after this that I got one from the assembly line, just before they went into the package.
How popular is the Moon Pie?
Have you heard of Moon Pies before?
Another Fun Fact
North Carolina Moon Pie consumption is almost equal to that of tortillas in Mexico.
The History of the MoonPie
The actual origin of the MoonPie was never actually documented by the Chattanooga Bakery, but it is thought that a man by the name of Earl Mitchell, Sr., was the person responsible for the invention of the MoonPie.
He asked some stores that catered to miners in his territory what they would like for a snack. The miners had wanted something for their lunch pails that would be large enough to be filling and satisfying. He asked how big it needed to be. About that time, the moon was rising in the sky, and one of the miners held his hands up and framed the moon with them and said, "About that big." So Mr. Mitchell went back to the bakery with an idea in mind, and the MoonPie was born.
History of the R.C. Cola and the Moon Pie
How they became a tasty combination.
The Moon Pie had been around 17 years by the time R.C. Cola was introduced in 1934. The two combined forces in the 1950s, hence the slogan "an R.C. Cola and a Moon Pie." No one has ever said if this was a planned marketing strategy to combine the two, or if it was just an accident. Whatever the reason, it became an instant success.
Back then, you could purchase this combo for a whopping 10 cents! The combo included a 16 ounce R.C. Cola, and a Moon Pie that weighed almost a half pound. Kind of makes you long for the prices of yesterday, doesn't it?
RC Cola and Moon Pie Video
This is not of my daughter, but I thought this was a cute video of one of the contests at the Moon Pie festival.
The MoonPie and Advertising - Links to the sites
Links to the Chattanooga Bakery website, as well as the RC Cola website.
- MoonPie Advertising
This link takes you to a page on the Chattanooga Bakery website, and it shows some of the old ads for the MoonPie.
- Chattanooga Bakery Home Page
This is the Official Chattanooga Bakery website, where most of the historical info was obtained.
- RC Cola website
This link takes you to the RC Cola website.
Moon Pie MP3
Have you ever tasted a Moon Pie?
Do you like Moon Pies?
Out Of This World Moon Pie Dessert
1. Remove pie from wrapper
2. Microwave on high for 5-10 seconds
3. Add ice cream, caramel sauce, sprinkles, or any topping of your choice.
They come in so many flavors... - What flavor is your favorite?
What is your favorite flavor of Moon Pie?
Are You Hungry? - Get Your Moon Pies Here!
More Moon Pie Flavors!
This lens received a purple star on February 18, 2012!