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Popularity and sales of Moscato exploded

Updated on September 12, 2013

The sales and popularity of Moscato (Italian for Muscat) brands exploded over the past two years. Muscat grapes were used by the ancient Greeks and Romans for winemaking. Today, Moscato brands became a huge cultural phenomenon. Sales data from Nielsen found that Moscato increased over 200% from 2009 to 2011 and rose again by 78%, exceeding $300 million in sales during 2011.

Moscato is a diverse grape with a sweet floral aroma and is grown around the world. The wine-experts agree that a Moscato wine should be enjoyed while it is relatively young. A fascinating fact is that the popularity of Moscato wines is increasing without any particular merchandising push at the major sources of such wines.

The Moscato grape ranges in color from green to an almost black. Wineries can produce different types of wine from this grape, including light whites and dessert wines. Ed Hardy Moscato, produced in Australia, has a refreshingly sweet fragrant with a white peach and rose flavor.

Create fun cocktails with Moscato

You can be creative and mix fun cocktails with Moscato:

  • Pour one cup of Sutter Home Red Moscato, 3 oz. Ruby Red Grapefruit Juice and 3 oz. Pomegranate Juice with ice cubes in a shaker. Use a martini glass and prepare a sugar rim. Shake the ingredients, pour it into the glass and garnish with a grapefruit twist.
  • Make syrup by mixing equal parts hot water and sugar until the sugar is dissolved. Add one oz. gin, one oz. Moscato, one oz. lemon juice, ½ oz. Peach Schnapps and ½ oz. syrup. Shake with ice in a shaker and strain into a glass.
  • Mix one part of Pomegranate Liqueur, one part of Moscato and a dash of orange juice. Garnish with pineapple wedges.
  • Mix 1/3 cup of Vodka and 1/3 cup of Moscato with two lemon twists. Shake with ice in a shaker and serve with lemon twists.

Abraham Joshua Heschel said in “The Wisdom of Heschel” that people of our time are losing the power of celebration. Instead of celebrating we seek to be amused or entertained. He said that celebration is an active state and to be entertained is a passive state. He added that a celebration is an act of expressing reverence or appreciation. A celebration is a confrontation, giving attention to the transcendent meaning of one’s actions. Let us fill our glasses with Moscato and celebrate!


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