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succeeding in small business restaurant and catering in nigeria

Updated on February 21, 2015

WHY RESTAURANT AND CATERING BUSINESS?

Restaurant business and catering happens to be one of those sectors that were not affected by the heat of global financial crisis and will continue to be so. People will always eat and drink as long as there is still a dime within their reach. They may be going through all kinds of financial crisis but will still find something to eat and drink. Restaurant business and catering are not only safe from global economic meltdown but, are also very lucrative and rewarding.

You can make up to 300% pure profit on investment in restaurant business. In as much as the above remains true, restaurant business and catering still have their own downsides. One of the major downsides of a restaurant business is the stress that is associated with it. It is also almost impossible for an adequate internal control to be established and maintained in restaurant business and catering.

I will be sharing my over 22 years of operating a restaurant business. My parents started restaurant business when I was only 7 days old. This means that I was born into restaurant business and spent all my holidays as a student working in the restaurant. I even did part of my youth service (NYSC) working in the restaurant and immediately took over the business from my parents after acquiring my first degree in Accounting. So, sit tight and enjoy

SUCCEEDING IN RESTAURANT BUSINESS

Succeeding in restaurant business and catering is not a rocket science. Is just like every other businesses. Take care of these aspects and you will be fine.

CUSTOMER CARE

Restaurant business and catering is more of a service business than commodity business. No matter how tasty your food is, without a proper customer care, you will sooner or later loose them all. They need to enjoy their money to the core. Give it to them and see them remain loyal.

TASTE OF THE FOOD

Make sure that the food tastes fine. if you as a person don’t know how to cook, learn to do it or employ someone do it for you. After all, to be a successful entrepreneur, you don’t have to be good at every thing.

LOOKS OF THE FOOD

The looks of the food must be attractive for people to be moved into eating it in the first place. Imagine how you will feel when you are presented with a plate of food that looks like what is meant for pigs. I bet you will not even have the mind to taste it in the first place.

THE ENVIRONMENT OF THE RESTAURANT

The environment of the restaurant has to be clean at all times for the customers to come and keep coming. Or would you rather prefer going to have dinner at an un-kept place?

FRESHNESS AND HOTNESS OF FOOD

Make sure that foods cooked in your restaurant are always fresh. Don’t! I repeat don’t ever serve them will left over foods. If you do, they will all run away.

PREPARING THE FOOD WITHIN THE SIGHT OF THE CUSTOMERS

Your customers will be very much at home when they see you preparing what they will eat. There is this sense of transparency your customers will feel seeing you prepare their food. This equally gives them the opportunity to know the content of what they eat.

PROMPT AND QUICK SERVICE

Your customers were hungry before they came into your restaurant in the first place and will want to be attended to quickly. Attend to them fast and see them become a long term customer.

ENGAGING IN HEALTHY COOKING

Over the period of time, your customers will start seeing the impact of your food on their body. I mean you can’t afford to go back to the same restaurant where you finish eating and start having running stomach.

EATING WHAT YOU COOK IN THE PRESENCE OF YOUR CUSTOMER

Wouldn’t you be happy seeing your food vendor eat what they sell to you? Am sure you will be happy. So try to do same to your customers.

CONSTANT INNOVATION AND INTRODUCTION OF NEW VARIETIES

Variety is the spice of life is a popular saying. And am sure your customers will not like taking one kind of food every day. So, make sure you introduce new foods from time to time.

EMPLOYING THE BEST HANDS

Employ the best hands that will help bring these things to fruition. And the only way to make this happen is to always keep them motivated at all times.

You will agree with me that taking care of the above points will make your restaurant business flourish beyond your imagination. So, what are you waiting for? Just grab these wonderful materials that will help fine tune your skills in running a successful restaurant business and catering.

To your success in restaurant business!

 

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    • profile image

      funmi 24 months ago

      Thank u for this insight. Pls I am abt to start a small food place. U know buy and take away, just small space to eat. This place is in a shopping mall but don't know how to go abt it. Pls help me. What food to start with etc. God bless. Funmibanigo4u@yahoo.com

    • profile image

      Optimist Psalm 2 years ago

      I Wanted to open a restaurant and I am a 23year old boy but I can feel shy on to invest in such business! Please I Need Help!

    • profile image

      tosin 2 years ago

      Pls like how much do I need to start up a restaurant Biz in a place like ilorin.. thanks for the write up

    • profile image

      chizoba 2 years ago

      I own a provision shop but thinking of combining it cooking because I cook very well and also love cooking but one thing that is giving me concern is that I am not always in my shop because of some activities that I run. How do I go about it?

    • profile image

      Chizoba 2 years ago

      Thank you so much for this insight. I own a provision shop but know how to cook very well so I am considering combining it with cooking. What do think?

    • profile image

      okey 3 years ago

      Can I succesfully run a resturant and not always be present as I have a 8 to 5 day job

    • profile image

      Demal 4 years ago

      I'm working on opening a restaurant in Ibadan. I have built the restaurant and procured some equipments, furniture's, and electronics. I need to invest N1.2m naira to procure more equipments and working capital before launching. I'm considering having an equity investor to invest in the business as a silent partner. I have the business plan and cash flow projection. You can call me on 07056515579 for discussion.

    • profile image

      sylviashirly@yahoo.com 5 years ago

      Nice tips,i really do want to open a restaurant,i already hv d neede capital just dnt hv idea of how 2 go about it,pls can u bé of any help 2 me?

    • profile image

      Treazure 5 years ago

      Tanx 4 taking ur time 2 educate d public,God will surely bless u.

    • profile image

      M.B. Moh 5 years ago

      that's a big do indeed. I feel motivated

    • profile image

      ASIEGBU OBINNA 5 years ago

      Thanks, chinweike,i he ikwuru bu eziokwu! Biko, am trying to open such can u personally direct me. bitno85@yahoo.com

    • profile image

      Mnena 5 years ago

      Thanx Chinweike for this wonderful informative piece. I love cooking & I love seeing people enjoy my food. So, what am I waiting for? Restaurant is it!

    • chinweike profile image
      Author

      Chinweike 6 years ago from Glasgow, UK

      @Joy, I will write an article on the interior of a restaurant. Thanks for reading.

    • profile image

      joy 6 years ago

      how about writing one on the interior of a restaurant, it will be very useful. this particular one is wonderful.

    • profile image

      kenn 6 years ago

      thanks for ur highlight on restaurant business, i discover my wife have great passion in cooking and her food tastes superb, i hadly eat out since i met my wife, we have been planning of a business to go into for her while she can also take cares of the kids and i suggested catering and its just struck her that it is actually her passion. we sure will stick to ur advice and do more research. thanks

    • profile image

      Mike 6 years ago

      How much capital do i need to start a small one. I cook very well and my daytime job gives me time. How do i get people that'll be employed

    • chinweike profile image
      Author

      Chinweike 6 years ago from Glasgow, UK

      The numbers, yeah is good to know, in fact, restaurant business will make you develop interest for profitability analysis as there are many small items to account for.

      That is what makes it even more interesting. AEMI, thanks for the comment.

      Cheerrs!

    • profile image

      AEMi 6 years ago

      Good piece. I feel something important is missing. Profitability requires that u know the numbers. 08033718107

    • chinweike profile image
      Author

      Chinweike 7 years ago from Glasgow, UK

      @fastfreta Thanks for stopping by, spending your valuable time to read and finanlly commenting. It works, your customers will have confidence that your food is worth eating if they see you eat it. But, do you operate a restaurant?

    • fastfreta profile image

      Alfreta Sailor 7 years ago from Southern California

      Chinweike, this is a very good hub. WOW! What a great suggestion, I would have never thought of eating what you cook in front of your customer. Very good and informative hub.

    • chinweike profile image
      Author

      Chinweike 7 years ago from Glasgow, UK

      @ck, ou are right. Restaurant business is a multibillion industry. I promise to keep it secret. hehehehe. what a secret!

      Thanks for the comment and the sense of humour

    • profile image

      ck 7 years ago

      food biz is a multi billion industry, keep it secret

    • profile image

      ck 7 years ago

      food biz is a multi billion industry, keep it secret

    • chinweike profile image
      Author

      Chinweike 7 years ago from Glasgow, UK

      Yes Maira818, restaurant and food business will not easy be put out of business. Thanks for taking time to read this and commenting

    • Maira818 profile image

      Maira818 7 years ago from Los Angeles, Ca

      Excellent and informative! Makes sense that food business is not declining, because everyone needs to eat.