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Velveeta...Unwrapped

Updated on June 06, 2012

Finally...the Truth

An in-depth look at one of the most villified foods in the United States. It's right up there with Spam. Get the history, find recipes you won't believe, learn how to make your own, find out what you do when someone gives you 30 pounds of Velveeta as a gift, and see how Velveeta influences the Arts. Enjoy!

Photo courtesy of Gregmce


What IS that stuff, anyway?

Are you sure you really want to know?

Photo Courtesy of Nick H

Velveeta is classified as a "Pasteurized processed cheese food." It actually has to label itself as "food" to clarify its status! Also sometimes known as "cheese food product." Huh? What's the difference between cheese food and cheese food product?

Kraft likes to call it a "fun, family-friendly" cheese food.

I'll tell you one thing; Kraft Foods sure won't tell you the exact process. Proprietary, they say. Maybe they know the recipe for Velveeta is just too scary to release to the general public. Of course, there is plenty of speculation.

Here's the official story: Pasteurized process cheese contains one or more cheeses, such as cheddar, with added cream or anhydrous milkfat. The mixture is heated with an emulsifier-such as sodium or potassium phosphate, and other ingredients, like color and flavoring. It is then poured into molds to congeal (that's a creepy word, isn't it).

Here is the ingredient list on the package: MILK, WATER, MILKFAT, WHEY, WHEY PROTEIN CONCENTRATE, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, ALGINATE, SODIUM CITRATE, APOCAROTENAL (COLOR), ANNATTO (COLOR), ENZYMES, CHEESE CULTURE.

Some Important Definitions for this Very Serious Discussion

Pay attention! You may need this information some day.

Photo courtesy of ash campbell

Pasteurized process cheese food is a variation of process cheese that may have dry milk, whey solids, or anhydrous milkfat added, which reduces the amount of cheese in the finished product. It must contain at least 51% of the cheese ingredient by weight, have a moisture content less than 44%, and have at least 23% milkfat.

Pasteurized process cheese spread is a variation on cheese food that may contain a sweetener and a stabilizing agent, such as the polysaccharide xanthan gum or the Irish moss colloid carrageenan, to prevent separation of the ingredients. The cheese must be spreadable at 70 F, contain 44 to 60% moisture, and have at least 20% milkfat.

Pasteurized process cheese product is process cheese that doesn't meet the moisture and/or milkfat standards.

Imitation cheese is made from vegetable oil; it is less expensive, but also has less flavor and doesn't melt well.

For the record, Velveeta is pasteurized process cheese spread and Velveeta Light is pasteurized process cheese product. Cheez Whiz is labeled as pasteurized process cheese sauce, although that type isn't noted in the Code of Federal Regulations. A Kraft spokeswoman confirms that the word "sauce" just seems to be an add-on.

From Chemical and Engineering News February 7, 2000.

Why Does Velveeta Exist at All?

Is it blackmailing cheddar?

Photo courtesy of Spike5151



Simply put, Velveeta melts nicely. I don't think anyone outside of Kraft knows exactly why, but several possibilities have been suggested. Among them, differences in protein structure, oil content, and a Velveeta block's own desire to please.

Who Buys Velveeta?

Well, a lot of us have it safely hidden behind the Wheaties in the pantry, so no one will find out. However, there are those that embrace their relationship with Velveeta. About 5% of the population buys about 75% of all Velveeta sold in the United States.


I Need to Know!

Do you lose respect for someone when you find out they eat Velveeta?

See results

The Recipe for Velveeta Fudge

Human decency and some arm-twisting have dictated that I try this recipe. So, I did.

Check out Adventures in Eating to find out what happened when I made Velveeta fudge.

Please resist the urge to say "you'll never guess what's in it!" Believe me, people don't want to know.

NOTE: When I originally posted this, the recipe called for 1/2 cup dry milk. That was the one thing that tasted bad in the finished fudge. I have seen the recipe on the web a lot without the milk, so here is the revised recipe, sans milk.

INGREDIENTS:

1 cup (2 sticks) butter, softened

8 ounces pasteurized process cheese, Velveeta, cubed

1 1/2 pounds confectioners' sugar, about 5 cups unsifted

1/2 cup unsweetened cocoa

2 teaspoons vanilla extract

2 cups coarsely chopped pecans or walnuts

PREPARATION:

In a large saucepan over medium heat butter and cheese cubes together, stirring frequently; remove from heat. Sift together confectioners' sugar and cocoa; add to cheese, mixing well. Stir in vanilla and nuts. Turn into a 9x9x2-inch pan; chill until firm and cut into squares.

Makes about 3 pounds.

Good luck.

The History of Velveeta Processed Cheese Food

Photo courtesy of Faster Panda Kill Kill



Kraft introduced Velveeta© process cheese loaf in 1928 describing it as:

"A delicious Cheese Food consisting of Kraft Process American Cheese with added milk sugar, milk minerals and water."

For a complete history, including photos, visit Kraft's Official History of Velveeta

An Old Commercial on YouTube - Those slices must be mighty good!

For people who eat food

For people who eat food
For people who eat food

Did You Know...?

Kraft Foods had plans in the works for a new focus group,

Velveeta Recipe Tester Club, for those die-hard fans. Currently the project is on hold.

Join the discussion of things cheesy at Velveeta Forum and FluWiki forum.

Find out what to do when someone gives you 30 pounds of Velveeta as a gift at this site.

"Velveeta" is a popular name for rock bands, strippers, and drag queens.

If you're in the UK and want to get Velveeta, what do you do?

Nutrition Facts for Regular Velveeta courtesy of www.NutritionData.com

Nutrition Facts for Regular Velveeta courtesy of www.NutritionData.com
Nutrition Facts for Regular Velveeta courtesy of www.NutritionData.com

Classic Commercial on YouTube - Let's all sing along. Just listening to this makes me happy.

Isle of Squid

Velveeta... Exposed is now featured at the new Isle of Squid website. Isle Of Squid is a directory of the best lenses on Squidoo.com.

Check out Isle Of Squid and Review this Site

Thanks for visiting!! Leave me note.

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    • profile image

      julieannbrady 8 years ago

      Interesting lens on a mystery 'cheesy' stuff that I try to avoid at all costs much like spam. ;-) Thanks for the visit to my vegies lenses. 5 stars.

    • GypsyPirate LM profile image

      GypsyPirate LM 8 years ago

      Oh my goodness - this is delightful! You'll have to excuse me - I am not planning to try the fudge recipe. But, I do love this lens. Nicely done.

    • beeobrien lm profile image
      Author

      beeobrien lm 8 years ago

      The fudge is supposed to be quite good, as long as you don't know what you are eating. I guess I have to make it now, so I can report back.

    • EelKat13 profile image

      EelKat13 8 years ago

      Velveeta fudge?!?! OMG! I have to try take just so I can say I did! LOL! That is soo funny! Of course, when I first heard of Zucchini Chocolate Cake I thought I'd hate it, but than I made it once and it turned out pretty yummy.

      what a great lens!

    • VictoriaNeely1 profile image

      VictoriaNeely1 8 years ago

      My favorite is the cookbook for people who eat food. Yeah. I happen to eat rocks myself.

    • Charlino99 profile image

      Tonie Cook 8 years ago from USA

      Yes, it's that creamy melt-able cheesy stuff that my hubby likes to love. . . . (Definitely something you have to wean someone off of once they've developed a taste for it.)

    • profile image

      JasonE 8 years ago

      What can I say? I'm informed, amused, and I now have this strange desire for chile con queso! This is a great lens!

    • Lewister profile image

      Susan 8 years ago from Texas

      Nice job, Bee! Velveeta definitely makes the best queso dip, but I don't think to use it for anything else. Might have to reconsider.

    • ElizabethJeanAl profile image

      ElizabethJeanAl 8 years ago

      The Velveeta fudge sounds interesting!

      Great Lens

      *****

      Liz

    • Winter52 LM profile image

      Winter52 LM 8 years ago

      The Velveeta Nutburger... doesn't get much better than that lol... and I didn't know that it had been around since the '20s. Learned something new tonight. :)

    • beeobrien lm profile image
      Author

      beeobrien lm 8 years ago

      Oh no....I finally broke down and tried the fudge recipe(see above), but I had forgotten about the nutburgers. I guess I'll have to check into that. Besides, I still have 3/4 of a loaf of Velveeta left over from the fudge.

    • TonyPayne profile image

      Tony Payne 8 years ago from Southampton, UK

      I guess Velveeta has it's place, but there is still nothing like a cheese sauce made from real cheddar... Great lens, I could just go for some chilli cheese dip and tortilla chips...

    • profile image

      mommyrevenue 8 years ago

      Great Lens!!

      I love velveeta grilled cheese sandwiches...ahh! So YUM!

    • funwithtrains lm profile image

      funwithtrains lm 8 years ago

      Nice Lens! Velveeta with a can of Rotel peppers is one of my favorite party dips -- and so easy to make (recipe is on the Rotel can)! Please visit my Lionel Trains lens.

    • aka-rms profile image

      Robin S 8 years ago from USA

      Another fabulous lens. I enjoyed reading it and learning more about Velveeta "cheese".

    • triathlontraini1 profile image

      triathlontraini1 8 years ago

      It's both scary and strangely intriguing...

    • PlushMemoriesPlus profile image

      PlushMemoriesPlus 8 years ago

      Yummy lens! I just bought a loaf of Velveeta, so I'm going to try the Fudge recipe this weekend. Thanks for sharing!

    • profile image

      anonymous 8 years ago

      Cool lens! You should be proud of it! Very informative and well written, love that touch of humor you threw in. Keep up the good work!

      I hate Velveeta, in fact I hate all processed cheeses, except I love Cheese Whiz. When you have a craving, and don't know what you want, Cheese Whiz on a slice of bread is yummy!

    • ckennedy lm profile image

      ckennedy lm 8 years ago

      Hi, Bee and welcome to Texas (we're in the NE corner). You've covered two of my favorite food groups - Velveeta and White Chocolate. These are great! (And thanks for stopping by Tortillas.)

    • profile image

      Boomoir 8 years ago

      That was more than I ever wanted to know about Velveeta! Fudge? Really?

    • Amanda Blue profile image

      Amanda Blue 8 years ago

      I still look at Velveeta longingly having eaten pounds and pounds of it as a child, so I find this website to be hilarious, especially since I was JUST thinking about Velveeta the other day, and rueing the fact that I no longer allow myself to eat it. My mother was an artist who cared about Beethoven but did not give a fig about anything to do with the kitchen, so if something (like Velveeta) which was so esay to prepare, tasted fine, that was a perfect solution. Sometime during my early adulthood I realized, I don't remember how, just how lethal Velveeta is--and have not had a bite of it since, but I DO THINK IT MAKES A MEAN GRILLED CHEESE SANDWICH AND IS DELICIOUS! (or so I remember it being)--and I must admit I miss it. Thanks for this Velveeta expose. You are doing man and womankind a service. Great! 5 stars.

    • BFunivcom profile image

      Allan R. Wallace 8 years ago from Wherever Human Rights Reign

      I ate a lot of Velveeta cheese sandwiches as a kid. Maybe that's what happened to me ...

    • profile image

      beachbum_gabby 8 years ago

      hmm~ yummy lens! love your topic. Great job!

    • clouda9 lm profile image

      clouda9 lm 8 years ago

      Velveeta fudge? Now that just seems wrong. Any who we occasionally buy a loaf to make our favorite dip...melted Velveeta and a can of Rotel. Yummy decadence. Thanks for sharing.

    • KimGiancaterino profile image

      KimGiancaterino 8 years ago

      I won't touch the rubbery stuff, but your lens was entertaining! Welcome to Culinary Favorites From A to Z.

    • jimmielanley profile image

      Jimmie Lanley 8 years ago from Memphis, TN, USA

      Velveeta -- great tasting, but not a bit healthy. My favorite is cheese dip with Ro-tel tomatoes on tortilla chips. I've had Velveeta fudge, and it's actually delicious.

      BUT real cheese is a better choice any day. How does Cheese (cheez?) Whiz compare to Velveeta? Hmmm...

    • profile image

      anonymous 8 years ago

      I have never knowingly eaten Velveeta, nor have I given it any thought, so this is an entertaining introduction. I'll have to try it and see what all the fuss is about. Being that it isn't just cheese but Cheese Food makes trying it all the more urgent.

    • blondeheroine profile image

      blondeheroine 8 years ago

      Okay, seriously: if I ever want to know all there is to know about Velveeta, I don't think I'd have to look any further than this lens. You've got the lensmaking thing down. You're headed for Squidoo greatness. :)

    • Casey van B profile image

      Casey van B 8 years ago

      As soon as I can stop laughing long enough, I'll go push the button and accept you into Lensmaster Soup.

    • profile image

      BeadBrain 8 years ago

      I gotta tell you, I never would have imagined one could make such an entertaining lens about Velveeta! This is another great, 5 star lens, Beeobrian...

    • profile image

      anonymous 8 years ago

      Hi, you have great and very informative lens. 5 stars of course.

      60,000 Americans could die from colon cancer a year. Is Colon Cleanse effective against colon cancer?

    • Zen Automat profile image

      Zen Automat 8 years ago

      This a wonderful lens, camp and informative all at the same time. 5* and a touch from an Angel.

    • evelynsaenz1 profile image

      Evelyn Saenz 8 years ago from Royalton

      Velveeta is the ultimate comfort food. When you are sick and can only manage to boil some pasta, mix it with Velveeta and you have almost instant Mac and Cheese.

      The River Otters swam over for a visit and wanted to let you know that they liked your lens so much that they are sending you some virtual Hot Root Soup which they assure me is delicious with Veleeta.

    • carrieokier profile image

      carrieokier 8 years ago

      Really excellent job on this lens. 5*!

    • Cptindy LM profile image

      Cptindy LM 8 years ago

      Thank you very much! It is Lenses like this that keep me coming back for more. Great concept "Velveeta" Love it !

    • profile image

      dtbs 8 years ago

      interesting lens! thanks for sharing this info! please check mine out at----------------> Kava Kava.

    • raswook profile image

      Jeff Wendland 8 years ago from Kalamazoo, MI

      It's really one of those things that you know isn't good for you, but eat it anyway because it taste so good. squid angel blessings for Velveeta!

    • profile image

      nkobayashi 8 years ago

      Incredible lens! This is actually making me very hungry... must try those recipes! 5 stars to you!

    • profile image

      tdove 8 years ago

      I love Velveeta. I must try some of your recipes. Thanks for joining G Rated Lense Factory!

    • profile image

      BeccaFletcher 8 years ago

      Velveeta Fudge? Who knew?? Great lens!

    • profile image

      anonymous 8 years ago

      I used to be such a snob - my husband broke out the Velveeta and I pulled my nose up "that's not real cheese you know". Then he made the best dip/sauce that reheats so nicely and makes everything taste good. Now I don't forget to put it on the grocery list.

    • profile image

      rockycha 8 years ago

      Great Lens! Mom used to give me velveeta toasted with jelly - warm memories but I'd never eat that now! Thanks for visiting today :) High Fives on this puppy!

    • banquetmanager lm profile image

      banquetmanager lm 8 years ago

      I used to think Velveeta was fake cheese. I've been corrected, thanks.

      So You Want To Be a Banquet Manager

    • Michaud68 LM profile image

      Michaud68 LM 8 years ago

      WOW that's a lot of Cheese! 5*'s

    • profile image

      alicesy 8 years ago

      Excellent Lens. I like the quality insight you have provided here about Velveeta...Unwrapped. Keep up the good work.

      Please check out my Police Jobs Blog.

    • profile image

      anonymous 8 years ago

      Provocative link: scroll down to "Dairy Cows" - http://www.veganoutreach.org/whyvegan/animals.html

    • annetteghallowe1 profile image

      annetteghallowe1 8 years ago

      I can't make my cheese dip without my Velveeta! Thanks for the history lesson.

    • profile image

      alicesy 8 years ago

      Excellent Lens. I like the quality insight you have provided here about Velveeta...Unwrapped. Keep up the good work.

      Please check out my Police Jobs Blog.

    • profile image

      ThomasC 8 years ago

      This is a cheesy lens that's for sure! LOL I'm kidding! Great Job, now I'm hungry!

      ThomasC

    • profile image

      seedplanter 8 years ago

      Oh. My. Gosh.

      I used to feed this to my kids every New Year's Day as football fare. A great-tasting dip with corn chips.

      Anything congealed, or anything with an ingredient called "Irish moss colloid carrageenan" sends me running for the hills. I Googled it, and it's used in makeup and food products as a thickener.

      How do you spell GAG?

    • The Homeopath profile image

      The Homeopath 8 years ago

      Velveeta passes muster in our house since it contains no gluten or high fructose corn syrup!!

    • sarahjjac profile image

      sarahjjac 8 years ago

      I still like velveeta! look at what's in other food items. Greatlens!!

    • profile image

      ThomasC 8 years ago

      I came back for another visit! This time I left you a blessing!

    • profile image

      BradChamp 8 years ago

      5 Stars for your lens : Fat loss 4 Idiots

    • profile image

      leemlz 8 years ago

      Velveeta is a wonderful product, fit for the finest cheese sculptures. Sadly, it won't be much in demand until sculptors can figure out how to keep their art from melting on a hot day.

      5 stars & favorite for originality!

    • profile image

      poutine 8 years ago

      I really enjoyed reading all about Velveeta.

      I used to love that stuff when I was younger.

      I still like the taste,but I rarely eat it now because I'm more careful about eating less fat.

      Poutine

    • profile image

      anonymous 8 years ago

      My mother introduced velveeta to us as children in the 60's. The absolute best grilled cheese sandwich ever!! Add tomato slices for an unbelieveable taste. I am not ashamed to say that velveeta was in my fridge while my five children were still at home.Great mac & cheese too!

    • profile image

      Dorbledog 8 years ago

      I love Velveeta. Growing up, my mom would hardly ever buy cheddar cheese. I grew up sprinkling a handful of grated Velveeta over my spaghetti.

    • profile image

      anonymous 8 years ago

      Velveeta is evil. When I moved to the States as a child, we got boxes and boxes of it as part of a government food program. It was awful. I knew what real cheese tasted like - and this was not it. I still remember eating pizza made with processed cheese, and being convinced it was made out of recycled plastic containers.

      A quintessentially American experience. Enjoy!

    • profile image

      anonymous 8 years ago

      Velveeta is evil. When I moved to the States as a child, we got boxes and boxes of it as part of a government food program. It was awful. I knew what real cheese tasted like - and this was not it. I still remember eating pizza made with processed cheese, and being convinced it was made out of recycled plastic containers.

      A quintessentially American experience. Enjoy!

    • profile image

      anonymous 8 years ago

      Velveeta is evil. When I moved to the States as a child, we got boxes and boxes of it as part of a government food program. It was awful. I knew what real cheese tasted like - and this was not it. I still remember eating pizza made with processed cheese, and being convinced it was made out of recycled plastic containers.

      A quintessentially American experience. Enjoy!

    • profile image

      anonymous 8 years ago

      Now look you naysayers, everything is beautiful in its own time. Velveta just happens to make great insoles. (Sliced to size, of course). Just make sure to soak those socks in picante sauce overnight if you want to enjoy the full experience that so many of us treasured, growing up on government commodities. Get creative, indulge in a Velveta spa in the privacy of your own bathroom. I prefer to throw in a few jalapinos, myself. A word to the wise: do NOT try this if you are wearing a thong bikini.

    • profile image

      anonymous 8 years ago

      I happen to be a velveeta cheese lover, it is the only cheese I will eat sliced! However, your current commercial on TV makes me wish I could stop eating it! I think the mother on the phone with the child in the grocery store is horrible. Phones are taking over our lives, we don't need to be talking on the phone while shopping, how about talking with your child and having a little quality time while discussing cutting your purchases in half. I turn the TV when I see this ad. Velveeta makes you think of warm friendly families, not a cold mother that ignores her child while shopping. Take the commercial off the air and do one that is positive.

    • profile image

      anonymous 8 years ago

      I'd heard of Velveeta being some crazy fake yuk cheese and always wanted to try it but didn't think it was available in Australia. Then I read on wikipedia that in Australia it's branded "Kraft Cheddar Cheese", and I've been eating it all my life! I love the stuff, but haven't had it since I was a kid. It does make an awesome cheese sauce for lasagne though.

    • Caravansarai profile image

      Caravansarai 8 years ago

      Nothing makes a better mac & cheese than Velveeta! It's also great for grilled cheese sandwiches. Yummy!

      Thanks for sharing such a fun lens. :)

    • profile image

      anonymous 8 years ago

      this is a great site

      i loved all the info

      however, since 2002, even norml velveeta is cheese product, not food

      and its delicious

    • profile image

      knozit 8 years ago

      Great study on Velveeta Bee! I'm almost afraid to ask what inspired you... I must now be truthful and admit that I have actually eaten Velveeta and Spam together!! They make the best little ham and cheese sandwiches over a campfire using those sandwich irons. I suppose a person could really test their fate buy using Wonder bread to hold the stuff. Egads!! It's not something you'd want to eat all the time; maybe once every 10 years or so when you're out camping. Anyway, 5 melty stars from me!

    • profile image

      anonymous 8 years ago

      I am the owner of a sauce company, BattleField-Gourmet.com and am also an author of a book speaking of Velveeta Cheese and simple recipe's. I am trying to find the history of Velveeta cheese and cannot find a link to it's history. Any assistance with a link would be truly appreciated. LOVE THE PRODUCT and could not have survived 21 years in the Marine Corps or College without it..

    • profile image

      ideadesigns 8 years ago

      You have a great lens! Velveeta cheese is awesome with broccoli, grilled cheese, macaroni and rotel chip dip!

    • profile image

      ideadesigns 8 years ago

      You have a great lens! Velveeta cheese is awesome with broccoli, grilled cheese, macaroni and rotel chip dip!

    • AlisonMeacham profile image

      AlisonMeacham 8 years ago

      Well I certainly never knew what lurked in the packet! I have to say I don't think I will be buying some any time soon.......

    • SusanDeppner profile image

      Susan Deppner 8 years ago from Arkansas USA

      This is such a great lens I had to visit again (it's been awhile). I love finding the little humorous remarks you've included. SquidAngel blessings this time! By golly, the comments alone are worth the price of admission!

    • mbgphoto profile image

      Mary Beth Granger 8 years ago from O'Fallon, Missouri, USA

      What a fun lens. I love the sing along commercial!

    • mbgphoto profile image

      Mary Beth Granger 8 years ago from O'Fallon, Missouri, USA

      What a fun lens. I love the sing along commercial!

    • profile image

      anonymous 8 years ago

      Velveeta is the greatest food product ever created. I Melt it into all sorts of pasta and it makes the best grilled-cheese sandwiches that have ever been grilled. The product isn't "vilified." I never heard of it as a "vilified" product before reading this page. Still, some interesting facts, but you got one wrong -- Velveeta was created in 1918 and SOLD to Kraft in 1927.

    • profile image

      BitchinKitchen 8 years ago

      Wow. I have never actually tried Velveeta, but your lens has strangely tempted me to do so. Do you know if it's available in Canada?

    • profile image

      anonymous 8 years ago

      Velveeta has earned it's place in the home (and on my nachos). There are just some things that you can't do with anything else but the velvy.

    • Jlyn12 profile image

      Jlyn12 8 years ago

      I really enjoyed this! Like the way you mixed things up. I'm not a fan of it myself. I guess I "make my own" somewhat by just using American slices and milk melted together in the microwave and then topped over broccoli. Some cooks I know won't use anything else in macaroni and cheese (along with real cheddar) to make it extra creamy. Great lens!

    • nichol4511 profile image

      nichol4511 8 years ago

      Great Lens, We love velveeta with broccoli thanks for sharing

    • profile image

      anonymous 8 years ago

      critics!!! y'all leave my velveeta alone!!!!

      it's perfect :-)

      in somethings

    • profile image

      anonymous 8 years ago

      critics!!! y'all leave my velveeta alone!!!!

      it's perfect :-)

      in somethings

    • profile image

      anonymous 8 years ago

      Uck. Now I know even more than I wanted about the non-cheese. Thanks ;-)

    • profile image

      anonymous 8 years ago

      My dogs love to take their allergy pills embedded in a lump of Velveeta. They look up with loving eyes hoping they just might get an extra serving. My husband microwave-melts chunks of Velveeta into a bowl of canned kidney beans. I won't touch the stuff myself and will only buy the lighter version with less fat. Idea: If they have to advertise it, it cannot be good for you - ever see an ad for fresh fruit?

    • profile image

      anonymous 8 years ago

      i take velveeta with me wherever i go.

    • Superwife profile image

      Superwife 8 years ago

      I'm not going to hide it, I love velveeta **blush**

      hey there, great lens!!

    • profile image

      anonymous 7 years ago

      We lived in Saskatoon, Saskatchewan, Canada, from 1992 until 2005 and Velveeta was there. But it was different. It did not melt as well and had a bitter flavor. A number of products there seemed to have somewhat different recipes. Cheerios was another example; in this case, it was easily verifyable by checking the label.

    • profile image

      thewishpearl 7 years ago

      I'm glad that I am not the only only one who uses Velveeta, in fact I have a recipe that uses Velveeta combined with other cheeses making the most amazing cheese bread you'll ever taste! Great lens!

    • profile image

      anonymous 7 years ago

      16 oz. of Velveeta plus a can of rotel melted together makes THE best late night-atfer drinking snack when paired with crisp corn chips!

    • profile image

      anonymous 7 years ago

      Velveeta makes the best grilled cheese ever.

    • profile image

      anonymous 7 years ago

      Did you know a can of chicken noodle soup has almost double the sodium of a serving of velveeta? :O

    • profile image

      anonymous 7 years ago

      Hail to the cheese! It's the best. I like it on toast, my vegetables and on special occasions I will slice up small squares and serve it with crackers. What's really great is that it lasts FOREVER! I just found a box that I bought in 1999 and it was just as fresh as the day it rolled out of the plant. Beat that moldy old cheddar!

    • profile image

      anonymous 7 years ago

      makes the best pyrogy ever give it a try hard time finding the larger boxes of velveta

      hope to find some

    • profile image

      anonymous 7 years ago

      What's wrong with actual, well, just 'cheese' some types of that melt pretty well too...

    • profile image

      jdttni 7 years ago

      I like the work you put into this squidoo lens! I run an informational site about whey protein and bodybuilding. Check it out and let me know what you think!

    • profile image

      anonymous 7 years ago

      Actually, Velveeta is cheese product, not cheese food. The FDA required Kraft to change the labeling, as Velveeta does not meet the minimum 51% cheese content to be labeled as cheese food. Whatever is in it, it sure does taste good!

    • profile image

      anonymous 7 years ago

      @anonymous: Has been one of my favorites for a long time. Tonight I'm going to try adding a can of Hormel for a change. Pretty much sums up everything wrong with the food industry, but so, so, good.

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      anonymous 7 years ago

      @anonymous: I'm from Manitoba, but have spent years living in the U.S. as well. Kraft products are not the same on either side of the border. It extends to all sorts of things including Oreo cookies. I'm surprised you had Velveeta in Saskatoon in the 90s though. I know it wasn't available here back then, although not sure how long it's been here. The only difference I've noticed from the Velveeta south of the border is the price.

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      anonymous 6 years ago

      I don't know if is just a bad patch we got or what, but our chees is not melting. Not in grilled cheese sandwiches, not in mac and cheese, green beans and cheese, not even after microwaving it for 2 min. This has never happened before. My husband is quite upset. Is anyone else having problems. thanks. P.S. Love your site.

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      anonymous 6 years ago

      Well, this is probably more than I ever wanted to know about Velveeta but I love the way you have presented it. You have me curious about the fudge.

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      anonymous 6 years ago

      velveeta has changed. i have used it a lot over the years and it no longer melts right. i won't be buying it any more. wonder what's up with that?

    • EditPhotos profile image

      Edit Photos 6 years ago from Earth

      I hate to admit that I love it. But never buy it. Can't! Won't stop eating it... Angel Blessings - fun lens!

    • Linda Pogue profile image

      Linda Pogue 6 years ago from Missouri

      I have a cheese log recipe that calls for Velveeta, as well as sharp cheddar and one other cheese that is fantastic. I do draw the line at using Velveeta in enchiladas, though. It just doesn't taste right. Thumbs up!

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      anonymous 6 years ago

      I just stumbled upon your 4 Seasons Wine Club Reviews blog and wanted to say that I have really enjoyed reading your blog posts. Thanks for the post.

    • profile image

      chineseboy 6 years ago

      Thanks for this post. I think that nutrition is the most important aspect of training. It is important to get your supplementation right. Check out this protein shake site.

    • profile image

      wheyprotein247 6 years ago

      Great post..... check out my website to get free

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    • profile image

      anonymous 6 years ago

      @jdttni: great article well explained

      thanks

      whey protein

    • SusannaDuffy profile image

      Susanna Duffy 5 years ago from Melbourne Australia

      I had forgotten all about Velveeta (fortunately). It's been a long time since my mother bought my food, cooked my food and cajoled me into eating it. I'll have nightmares tonight about the horrible slipperiness of Velveeta.

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      TravelingRae 5 years ago

      I love Velveeta and ain't ashamed to admit it! It makes a nice creamy base for mac 'n cheese or grilled cheese sandwiches.

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      anonymous 5 years ago

      Velveeta and Cheez Whiz are the only types of cheese that I will eat. I hate the smell of all other cheeses and although I am not lactose intolerant, I do not like most milk products. Whenever a recipe calls for cheese, I use Velveeta and I love it, especially the way it melts. I am always looking for recipes using Velveeta or Cheez Whiz!!

    • Countryluthier profile image

      Countryluthier 5 years ago

      I was vilified when I saw "right up there with Spam". You won me back though with the great lens that followed. I actually like other processed cheeses better (please keep it on the DL). Thanks for sharing in a tasteful manner this highly controversial food ( stuff or material) know as Velveeta.

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      soba115 5 years ago

      Looking for data. Thanks a lot.

      Good

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      anonymous 5 years ago

      I found several wooden velveeta cheese boxes. They are the same size as today's package. There is a number stamped on the bottom-8-232. Does anybody know how old these are and if they're worth anything?

    • Shorebirdie profile image

      Shorebirdie 4 years ago from San Diego, CA

      I was never a fan of Velveeta. I liked government cheese better.

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      anonymous 4 years ago

      @anonymous: Did you know you can make Chhese Whiz from Velveeta cheese? Just google: homemade Cheese Whiz.

    • Mariajomith profile image

      maria 4 years ago from pa

      I have to say, I love velvet, it is totally. Guilty pleasure for me

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      anonymous 4 years ago

      Haven't had Velveeta in a long time but I do love cheese. It makes you wonder what is really in all processed foods. Happy Dairy Month!

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      anonymous 4 years ago

      Since when is Velveeta a "weird" food item? My family has been eating it since I was a little kid and I have never heard that it's up there with the likes of spam. We just use it to make salsa con queso. Tastes great!

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      monngon14 4 years ago

      @TravelingRae: Link Mon Ngon

    • Elyn MacInnis profile image

      Elyn MacInnis 4 years ago from Shanghai, China

      I love velvet a but I eat it plain. Yum.

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      MintySea 4 years ago

      It actually does have real cheese in it it's processed with how it's blended.

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      anonymous 4 years ago

      Thanks for sharing, not to many people know that Velveeta is not 100% cheese. Any cheese I'm able to store in my cupboard for long periods of time can't be real. I gave up Velveeta a long time ago, unfortunately, I'm now unable to make the best mac and cheese in the world without it.

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      tazdoodles 4 years ago

      I knew Velveeta wasn't "real" cheese (and I have never, nor will I, eat Spam!), but it melts better than any cheese out there so we use it when recipes call for melting...horseshoes & hoboes mainly.

      I like the lens a lot though. I remember the second commercial even! :)

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      mouse1996 lm 4 years ago

      Love Velveeta, although it's not the best thing to eat. I am curious to try Velveeta fudge though. And I remember that second commercial from childhood. Catchy jingle. :-)

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      anonymous 4 years ago

      i have loved velveeta since the first time ive had - i always have a few packages in the fridge but my favorite one was the mexican HOT but its gone away and all that's left is mild and i can't even notice a difference between mild and regular velveeta :(

    • kabbalah lm profile image

      kabbalah lm 4 years ago

      I'm not crazy about velveta

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