Why, in 2012, would a significant portion of small/local businesses still not ha

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   Colin McGrawposted 11 years ago

   Why, in 2012, would a significant portion of small/local businesses still not have websites?

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   ZIa Ahmed khanposted 11 years ago

   Still website or online presence for many companies is not necessary even though penetration is increasing every day. It will take long time before every one has presence on net.

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   Blond Logicposted 11 years ago

   I think there are many reasons. One may be the costs. Often this isn't just the cost to design a website but also someone to manage it. For sales, product prices can fluctuate often and they may need someone solely dedicated to doing this.
   I think another reason is fear. Perhaps they don't feel able to cope with a possible jump in business. Or they may think they can't compete with larger businesses.
   I think it also has to do with the type of business as well.
   Good question.

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      Colin McGrawposted 11 years agoin reply to this

      Good points.  Coping with increased business - for sure.  Some small businesses don't want to grow,  because they fear they won't be able to scale their business accordingly..

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   bizwinposted 11 years ago

   I think the small businesses feels that the cost of website will be high. There are so many small businesses that really need websites/blogs such as plumbers, electricians, learner drivers and many more. At times I google for some small services and I can't even find them on free Google places/maps.

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   prektjr.dcposted 11 years ago

   Some small business owners I know feel that the websites allow a sort of invasion into their life by hackers and identity thieves.  They are also the ones who still use the local newspapers for advertisement and are doing well.  They service their area and have no need for the universal exposure.  Another is that many of them were in business well before the influx of computer training in our school system and computers themselves are overwhelming, much less creating and maintaining a website. 
   
   I understand their point of view, but at the same time, my own personal business has expanded completely on the backs of websites!

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      Colin McGrawposted 11 years agoin reply to this

      Thanks for the insight!  It does seem like the whole digitalization of a business is really a personal decision, and a complicated one for a lot of people.

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