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100 pieces Toy Soldier Set, with A Toy Storage Footlocker Box, Lucky Products, Inc.

Updated on November 22, 2015

One of the more Unusual Sets of Toy Soldiers of the 1960s

This set is one of the more unusual sets of toy soldiers I remember buying as a child, it was advertised in many comic books back in the 1960s, I got a set after making my father purchase a set from the cutout from the back of my comic-book, I had pester him for weeks with the dream I had of these 100 soldiers in their footlocker. The ad did not let you know they were flat. These amazing soldiers came in a cardboard foot locker box the sets sold in the years between the late 1950s to the 1970s. They were made by the Lucky Products Inc. which had its headquarters in Long Island in the state of New York. The set which was made in Hong Kong is advertised as “A 100 Piece TOY SOLDIER SET”. There are about nineteen different types of pieces and hardware in the collection. This type of toy was known as the comic book combat flats in the advertisement world. They made their sales by mail order forms on the advertisement for them, and were often found in the back of popular comic books.

Lucky Products, The 100 pieces Toy Soldier Set, Found in Comics

The 100 pieces Toy Soldier Set, with A Toy Storage Footlocker Box,  Lucky Products, Inc. you have tanks, trucks, and jeeps. There is the remarkable addition of female figures, both wacs and waves. Pieces are proudly stamped made in Hong Kong.
The 100 pieces Toy Soldier Set, with A Toy Storage Footlocker Box, Lucky Products, Inc. you have tanks, trucks, and jeeps. There is the remarkable addition of female figures, both wacs and waves. Pieces are proudly stamped made in Hong Kong.

It was a Strange & Remarkable mix of Army, Navy, and Air Force

It was a strange mix of army, navy, and air force, with officers, waves, wacs, sailors, tanks, battle ships, destroyers, machine gunners, infantrymen, foot soldiers, sharpshooters, bazooka-men, jeeps, jets, and bombers, you name it , and it was in the footlocker cardboard box they came in ... I do remember having a headquarters for the waves and wacs, and officers, and the battle front for the fighting men. Plus I had and air force with planes and a huge flotilla of battle ships and destroyers. I have many fond memories of sitting up this set under the bay windows of my parent’s rec-room in the 1960s.

Lucy Products Inc.100 Toy Soldiers Set, In their Own Footlocker

The Soldiers in this amazing set Stands about 1.5 Inches Tall

This set was made of hard plastic, and the average soldier in this set stands about 1.5 inches tall. In addition to the US army soldiers, there are also many airplanes, both bombers and fighter jets. Then you have tanks, trucks, and jeeps. There is the remarkable addition of female figures, both wacs and waves. On most pieces you have made in Hong Kong proudly embossed. You could build your on diorama and props to add to the battlefield effect of total war on all three fronts, land, sea and air.

This Bazooka-man ready for the Kill in this 1960s 100 Soldiers Set

It is a strange and amazing mix of army, navy, and air force, with officers, waves, wacks, sailors, tanks, battle ships, destroyers, machine gunners, foot soldiers, jeeps, jets, and bombers.
It is a strange and amazing mix of army, navy, and air force, with officers, waves, wacks, sailors, tanks, battle ships, destroyers, machine gunners, foot soldiers, jeeps, jets, and bombers.

These Soldiers are more for Sitting up and Displaying in Dioramas

This set of army men is a little more fragile, and the plastic is harder and more brittle than the typical green army men of that era that you could play with out in the back yard. They are also more from the "World War II" era, and looking more like the troops General Eisenhower world lead into battle. Not like the plastic soldiers from the Korea or Vietnam era that were for sell in stores back in the 1960s during the same time these were selling in the comic books ads. You would not play with them in a rough way or outside. They are more for sitting up and displaying in dioramas.

With this Set you have a Huge Ground Army ready to Advance

With this Lucky Products made in Honk Kong army you will have a huge round army ready to advance and destroy the enemy.
With this Lucky Products made in Honk Kong army you will have a huge round army ready to advance and destroy the enemy.

Truly amazing “Toy Soldier Set in a Footlocker” Advertisement

It is truly amazing that from the very early 1950's, through the mid-1970s, the comic book companies printed their very much remembered and loved, and now a classic advertisements for these amazing “Toy Soldier Set in a Footlocker” Most of these were on in the back page of the mail order ads section of popular comics. These ads are now collectible and sell on eBay and other online sites.

The Toy Soldiers Footlocker that the 100 Soldier Set Came In.

Here is the toy soldiers footlocker that the 100 soldier set came in. The footlocker dimensions are 6 1/2"inches  by 3" inches by 2 3/8" and was shipped in the mail as the shipping box.
Here is the toy soldiers footlocker that the 100 soldier set came in. The footlocker dimensions are 6 1/2"inches by 3" inches by 2 3/8" and was shipped in the mail as the shipping box.

All Branches are represented her in the 1960s "Lucky" Soldier Set

All Branches are represented her in the Soldier Set. Officers, Sailors, Wacks, and Waves they are all ready for your command.
All Branches are represented her in the Soldier Set. Officers, Sailors, Wacks, and Waves they are all ready for your command.

The Flats are "2D" Toy Soldiers made of thin, dark Green Plastic

These sets always looked bigger than life in their advertisements and were always sold very inexpensive enough for the average child to actually hope to purchase! The Flats are two dimensional hard plastic toy soldiers made of thin, dark green plastic it was later that tiny three dimensional softer plastic miniatures in the same theme were made. Surprisingly the hard plastic flat hold up very well over the years, and take on a glassy look and still stand up proudly and keep their shape.

One one side of the Footlocker are the Soldiers and Crafts Inside

The 100 toy soldiers footlocker did look just like the one in the advertisement other than the fact is was tan instead of army green. They did state the dimensions of the footlocker, and they did state  the fact that it's made of pasteboard.
The 100 toy soldiers footlocker did look just like the one in the advertisement other than the fact is was tan instead of army green. They did state the dimensions of the footlocker, and they did state the fact that it's made of pasteboard.

The Amazing 1960s 100 Toy Soldiers set by Luck Products

These Toy Soldier sets had many Themes spanning Centuries

These awesome toy soldier sets had many themes including World War II, the American west with Cowboys & Indians, the American Civil War with Yankees and Southerners, the American Revolutionary War with British and the colonies army of minutemen and frontiersmen you also had amazing Roman Warriors fighting barbarians, and very detailed Medieval Warriors and Knights, not to forget there were also Vikings. They even had wonderful Pirates sets, detailed Circus sets, and even Space age Warriors astronauts battling aliens.

Cannons, Jeeps, Tanks, and Trucks are ready for War in this Set

Cannons, Jeeps, Tanks, and Trucks are ready for War in this Set. You can deliver your ammo and food supply to your army with the trucks, and pound the enemy with your tanks.
Cannons, Jeeps, Tanks, and Trucks are ready for War in this Set. You can deliver your ammo and food supply to your army with the trucks, and pound the enemy with your tanks.

Special offers, free Chess Set or extra Cowboys and Indians

In addition to the main flat sets featured in the comic advertisement for the lowest price, some Ads also featured wonderful special offers such as free chess sets, or even an extra cowboys and Indians. Some times they had deluxe editions available for only another dollar or two. There could be give a young person plenty of enticing and stimulating options to check on the colorful order forms that would encourage a young warriors to spend more than the initial low one dollar and twenty five cents offer that first caught their wondering eyes.

Battle Ship and a Destroyer are part of this 1960s Sets Navy

This set comes with a huge flotilla with Battle Ships and a Destroyers are part of this remarkable sets ready for battle navy.
This set comes with a huge flotilla with Battle Ships and a Destroyers are part of this remarkable sets ready for battle navy.

These wonderful toy soldier sets in their own footlockers were sold by several small companies, of which "Lucky" was the biggest. They all seemed suspiciously related to each other in a secret and mysterious way however. Because despite their different locations, names, and the lack of phone numbers the product all came from Hong Kong, with the same manufacture stamps on the plastic pieces. So with “Department whatever" and "Box number Where-ever" and cryptic “Post Offices addresses”. It seems that from the start they were all were the "Luck Products Inc." and from the same area.

This Set came with a huge WW II Bomber and a 1950s Jet Fighter

This Set came with a huge "B" series Bomber and a early  Jet Fighter, that was popular right after World War II
This Set came with a huge "B" series Bomber and a early Jet Fighter, that was popular right after World War II

Bigger than life Battle scene were always Extremely Detailed

So with names or no-names aside, these comic ad companies all shared the same basic method of operation in that their Comic Book Toy Soldier Ads, they always featured a larger than life, and brightly colored, and wonderful illustration. They sometimes were rather beautifully drawn with great imagination, of an exciting fantasy war scenes, of raging epic battles! This bigger than life battle scene were always extremely detailed action packed, and enticing to look at in the comic book advertisement area on or near the back cover. Many of these advertisement were drawn by famous comic book illustrators and artist.

This 1960s Toy Soldier Set theme was about World War Two

Theses wonderful toy soldier sets in their own footlockers were sold by several small companies, of which "Lucky" was the biggest.
Theses wonderful toy soldier sets in their own footlockers were sold by several small companies, of which "Lucky" was the biggest.

Russ Heath, the Artist for the 100 pieces Toy Soldier Set Ad

It was with the help of the renowned comic book artist, Mr. Russ Heath of DC Comic that these now famous ads for these "toy soldiers" are now highly sought after collectible artwork that are also classic time-capsules into the childhood world of boys the 1950s and 1960s. Russ Heath created the two most well-known and now famous Comic Book Toy Soldier Advertisement illustrations, and they are probably among the most widely remembered and most reprinted Advertisements for Lucky Products, the 100 pieces Toy Soldier Set ad is a masterpiece advertisement of the 1950s and 1960s comic books era.

Russ Heath created the famous Comic Book Toy Soldier Ad

Russ Heath created the two most well-known and now famous Comic Book Toy Soldier Advertisement illustrations and they are probably among the most widely remembered and most reprinted Advertisements for Lucky Products, the 100 pieces Toy Soldier Set a
Russ Heath created the two most well-known and now famous Comic Book Toy Soldier Advertisement illustrations and they are probably among the most widely remembered and most reprinted Advertisements for Lucky Products, the 100 pieces Toy Soldier Set a

Soldiers came in a Foot Locker Box & sold from 1950s to 1970s

. This type of toy was known as the comic book combat flats in the advertisement world. They made their sales by mail order forms on the advertisement for them, and were often found in the back of popular comic books.
. This type of toy was known as the comic book combat flats in the advertisement world. They made their sales by mail order forms on the advertisement for them, and were often found in the back of popular comic books.

Almost a Lifetime of years later these Soldiers are going Strong

It is great fun to reflect many years later the fun I had in the 1960 decade, which is now almost a lifetime of years later, yet I still remember the many hours of imagination, and the joy of building dioramas with these toy soldiers from Hong Kong to occupy and control. It was a great playtime of adventurers and battles spent with those long remembered plastic soldiers. So despite their bleak cardboard footlocker box arrival in the mailbox of the 1960s, they were really good soldiers, and bravely stood the test of time. With a young General to lead them into epic battles in handmade dioramas there was no loneliness in a child's imagination with troop like these to lead into battle over and over again ...

So many cool pieces, and so darn cheap! This is how it Went

 This is how it went. children would dutifully clipped out the little outlined of the square-box order form,  then the they would carefully print their name & address and counted they allowance & pleaded parents for a check or money order.
This is how it went. children would dutifully clipped out the little outlined of the square-box order form, then the they would carefully print their name & address and counted they allowance & pleaded parents for a check or money order.

Russ Heath and his original artwork for the Toy Soldier Ads

Russ Heath was aware that his original artwork for the Toy Soldier Advertisements was sometimes badly recolored by others artist over the countless years that the Toy Soldier Ads were used by different Toy Soldier Companies that marketed the made in Hong Kong soldiers. Russ suspects it was done to bring new life to the ads and brighten them up visually to attract young readers. Human eyes like when stuff is colored so intense and brilliant.

Russ Heath & his original Roman Soldiers Advertisement Artwork

You can fight an epic battle with Roman Soldiers fight Roman Soldiers in a civil war between to competing Roman Generals for the crown of the Empire. All this for only $1.98 is a boys dream come true.
You can fight an epic battle with Roman Soldiers fight Roman Soldiers in a civil war between to competing Roman Generals for the crown of the Empire. All this for only $1.98 is a boys dream come true.

Photo of Russ Heath the Artist behind the Lucky Toy Soldiers Ads

Photo of Russ Heath who is a great an artist who specialized in battle scenes and war stories, but who could do advertisement specials equally well. Russ possessed a remarkable draftsman talent that can tell stories beautifully.
Photo of Russ Heath who is a great an artist who specialized in battle scenes and war stories, but who could do advertisement specials equally well. Russ possessed a remarkable draftsman talent that can tell stories beautifully.

Hong Kong is where the 100 pieces Toy Soldier Set was made.

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    • Glenn Waters profile image
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      Glenn Waters 11 months ago

      Thank you for your comment, yes they are a rather thin army, navy and air-force, that is why many now refer to them as "flats" I remember when my box came in the mail ... but I played with them for hours, but I hate to guess how many other children were disappointed and used theirs for firecracker practices ... I can still remember waiting for what seemed like weeks for that small little footlocker to arrive in the mail. For some reason I felt like they were amazing since they all fitted into that small box.

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      cplmarr 11 months ago

      I used to read American comic books in the UK in the 1970s. They always had ads for these toy soldiers on the back page (and Bazooka gum if I remember rightly). I always wanted to be able to send away for them but what the heck was a ZIP code???? (I know now of course). Looks like I dodged a bullet of disappointment, though. I had no idea they were flat!