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Call of Duty Fails: Next-Generation Gaming Money Grab

Updated on October 23, 2017
Craig Easom profile image

Craig has been a writer on HubPages since 2013. He is currently studying for Marketing at Nottingham Trent University—in the land of Robin.

Sledgehammer Games Call of Duty: WWII is Titled "Desperate" (You Know, Look at Me! Look At Me! This Is World War II!). Should Be Titled "Innovation".

Call of Duty: WWII - marketed to be set around the World War II era, looks like Saving Private Ryan finally got its game, but is this a desperate marketing attempt to push old-generation console users onto the next-generation consoles.
Call of Duty: WWII - marketed to be set around the World War II era, looks like Saving Private Ryan finally got its game, but is this a desperate marketing attempt to push old-generation console users onto the next-generation consoles.

Call of Duty: WWII Lacks Innovation, But It's Set Around the World War II Era - Even Sharing a Desperate Title That Feels Desperate.

Since 2013, Call of Duty has altered their business model; to rehash, re-skin, and redo the same game engine that they used back in 2009, when Modern Warfare 2 peaked the interest for the franchise. In 2009, Call of Duty stepped into a new generation of video-gaming, and this is largely due to the multiplayer mode, as a few things had changed (from the days of MW and World at War) in that players now earned 100XP (not 10XP) per kill, the kill streaks had options, and effectiveness of gun gameplay had reached a new height.

This was a massive deal to Call of Duty gamers back in 2009, and the servers seemed more reliable than before. The key changes to Modern Warfare 2’s multiplayer laid a foundation for the Call of Duty infrastructure that would be worked into the franchises online features throughout the next 8 years of COD titles. Infinity Ward still remains the game engine innovator, and in 2013 - Call of Duty: Ghosts was aimed at being the game changer for COD’s multiplayer mode, only the entire game was disliked by the mass audiences.

2014 through till 2016 has been a continuation of futuristic titles for Call of Duty, and once again - it was Infinity Ward that would be the game engine changer, but a similar occurrence to 2013 appeared, as Call of Duty: Infinite Warfare released, and it was protested by Call of Duty fans for being too bright and airy. It seemed Infinite Warfare was attempting to appeal to the younger audiences who were into the Destiny, Overwatch and Titanfall franchises; but this backfired when two thirds of the Call of Duty community refused to buy the game (full priced, at the least).

Infinity Ward’s Ghosts and Infinite Warfare both failed to appeal to the masses because they were trying to turn the franchise into an entirely different franchise, and all this would do is fizzle the life out of Call of Duty fans who were around in 2012 and before. Infinity Ward has gone through various human resources changes since 2009s Modern Warfare 2 (year of release), and the developing studio has had to remodel their game engine. Only issue, they are cutting out all of the blood and gore, and instead, replacing the graphic and gory scenery with brightness (literally, everywhere there is brightness), and this is somewhat concerning.

Treyarch is known for being the top dog in Call of Duty’s line-up of developing studios, but their 2015 release for Black Ops III was a disappointment. Sure, Call of Duty fans were willing to play this game, but Treyarch should know better, as this game was not at the same calibre as Black Ops II. It seems even Treyarch were blind sighter by the futuristic ambitions from Activision for the franchise to fall in line with the publishers other franchises; Destiny and Overwatch. Activision were probably discussing the matter of Respawn Entertainment creating a Titanfall game (something they would have known years before the game released), and their solution was for Sledgehammer Games to step in front of the marketing with their own wall running, jet pack jumping futuristic title, Advanced Warfare (COD release, 2014).

Sledgehammer Games are at the luckiest state of all of the Call of Duty developers as they have always been the first developer to make the big change in war setting and mechanics. At least this way Call of Duty fans will be lenient on Sledgehammer Games COD titles as everything is feeling somewhat fresh at this point in the Call of Duty lifecycle, but one big mistake and it will be up to Treyarch to pick up the pieces. Sledgehammer Games is the developer for the 2017 Call of Duty release for WWII, and this is the time era that the community have been asking for, but there is so fewer room for failure, as the Call of Duty has had a rough year (in 2016). The multiplayer BETA for Call of Duty: WWII was not overly revealing, but it did give us an idea of what to expect from the gameplay experience, and it was standard for a boots-on-the-ground Call of Duty multiplayer experience.

The Next-Generation Call of Duty Games Are the Problem

Back in 2013, Call of Duty: Ghosts was messing around with a new games engine, and it was clear as day that it was not working. Bare in mind that this was the official Call of Duty launch for 2013, and it was this year when the transition was being made to next-generation consoles (PS4, Xbox One), and this will have been a tough time for the Infinity Ward studio. Plus, Titanfall appeared on the Xbox One, and it peaked many of the Call of Duty communities attention since it had developers who were behind the making of Call of Duty 4 and Modern Warfare 2. Of course, 2014 would kick off the official transition to next-generation consoles for the Call of Duty franchise, and like a smack to the face it wasn’t World War 2 era set. This came as a blow to a large selection of the Call of Duty community, and it took Modern Warfare Remastered (released in 2016) to bring Call of Duty fans (from the past) back to the franchise.

Since the next-generation graphics on the PlayStation 4 and Xbox One, Call of Duty has been spending all of their budget on scenery and crispness in colour variations, and they have snuffed the game engine innovation. Infinity Ward is clearly still the developing studio in charge of big game engine manoeuvrings, but they have proven they have no longer got the eye or skills for the job. Perhaps, a new developing studio should stand above the rest and be given the task of game engine innovations.

The Call of Duty IP is somewhat dated, and hasn’t been the most original and market domineering franchise since 10 years ago when Call of Duty 4 was dominating the face of multiplayer video-games. Back then, there was not a heck ton of multiplayer mode video-games, and amongst the first-person-shooters there was the option to either play Call of Duty 4, Halo 3, and then Call of Duty: World at War (in 2008). Other than this, the options were bleak, and Call of Duty traditionalists ignored the onslaught of Battlefield - as there was a serious conflict between Call of Duty purists and Battlefield nerds (or noobs).

Call of Duty - Peaked Its IP Awareness in 2013

The crossover to the next-generation consoles in 2013 did not pair well for Call of Duty’s IP, since Battlefield was making some serious waves with the launch of Battlefield 4 (2013), and once again with the release of Battlefield 1 (2016). In 2007, Call of Duty fans would have turned their backs on Battlefield: Bad Company in favour of Call of Duty 4, but since Call of Duty refuses to innovate on their technological formula for their foundation for future releases, many COD fans have sung their final solute. Call of Duty: WWII has been somewhat surprising to the Call of Duty community, but there is an overwhelming sentiment that this is what COD fans wanted 4 years ago, as now Call of Duty fans want a World War I setting. Sure, World War II sounds like fun, but there is going to be backs turning to the potential for Treyarch to outdo 2017’s COD release with a remaster of their gritty, classic "World at War" title for 2018’s Treyarch COD release. After Modern Warfare Remastered (COD 4 Remastered) received relatively positive feedback from the community, it should now stand that any future remastered games from Call of Duty should be released with its own identity, and not handcuffed (coupled) to its older brother.

Call of Duty now has three separate identities for its ongoing franchise; split into three - Sledgehammer Games version for COD, Treyarch’s version of COD, and Infinity Ward’s version of COD. There is also reassuringly a cousin identity for Call of Duty, with the additional developing assistance from Raven Software - the developer for the Modern Warfare Remastered title. Activision (the parent - publisher - owner of the Call of Duty IP) is putting its complete and undivided attention onto the development of the Call of Duty IP, only is should seem they are biding their time until the next generation console launch. Many video-game publishers and developers have felt a tight squeeze since the next-generation console has not offered any new ways for video-game publishers to innovate, and in this most unfortunate switch-over console buyers have been holding off, and people have turned to the video-game developers to complain. Honestly, the next-generation consoles (2013 - PS4, Xbox One) has worsened the gaming experience from the get-go, as the dashboard experience feels forcibly prolonged, and game downloads take an unreasonable amount of time, and the multiplayer experience in FPS games has not seen innovation. Microsoft and Sony have catered their 2013 next-generation consoles to the home entertainment market, helping fulfil the same purpose that a TV’s smart feature, or an Amazon Fire stick are capable of doing. The video-game sides to the consoles are diminishing, as there is limited space on the consoles, and every video-game (physical copy or digital copy) has to be downloaded (taking hours) and this wastes away a heap ton of the storage capacity.

Forget Call of Duty - The 2013 Next-Generation Consoles Are Flawed

There has been no innovations to the capabilities of the console for online gameplay, and this upsets the player bases for popular video-games,as multiplayer modes are not being innovated. IP’s like Call of Duty and Halo are old news, and new IP’s like Destiny and Overwatch are limited in terms of scopes for fun. A serious FPS gamer would be distraught by the Xbox One/PS4 online experiences, and the developers are taking the biggest blow from disappointed individual player bases for popular video game IP’s (Intellectual Property - such as Call of Duty, Halo, Destiny and Overwatch). Well, Overwatch looks bad from a marketing perspective, so clearly there is a large market for young children playing the Xbox One and PS4 consoles, as this game could have not become the most popular 2016 video-game otherwise.

Download speeds are astonishing on the Xbox One and PS4, and popular video-games franchises like Call of Duty and Destiny are constantly requiring multiplayer updates - and these updates are spacey to say the least. Even other lesser popular video-game titles like Dead Rising 3 and Dead Rising 4 are disappointing, as they are not a substantial improvement on their predecessors. It is difficult to tell what video-games for the PS4 and Xbox One are actually good, and this leads to a complete lack of motivation from the console owners to make informed decisions on newer games to purchase. Dead Rising should feel more grounded than it currently does, and it is just another slow death for another once-great video-game IP. The next generation consoles (launched in 2013) were not substantial innovation seekers, and this has led to a lacklustre of video-game IP progressions since 2013. Even Titanfall, a game that has been appraised doesn’t have the power to reel in the flawed failures that have been brought through the Xbox One and PS4 consoles.

I Want You! We Want You! WWII Wants You!

Have you pre-ordered Call of Duty: WWII?

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WWII! Ideal time for Call of Duty to innovate

Has Sledgehammer Games brought innovation into WWII?

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© 2017 Dreammore


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