Why Did Atari Fail?
Eventually Mom got me the console and we were both hooked on playing Pac Man.
I remember it well. I was a prepubescent child in the early 1980s, checking out the new Atari game console at the local K-Mart. They had one on display that you could play for free. Well, I was hooked. Eventually Mom got me the console and we were both hooked on playing Pac Man, with the clunky sound effects and the awkward joystick controller. Loads of fun, though.
So, what were Atari's beginnings and what led to their end?
Nolan Bushnell's First Video Arcade Game: Computer Space
How Atari Started: Nolan Bushnell
It was back in the 1960s when Nolan Bushnell lost his tuition money in a game of poker. I guess he'd long been into games.
Consequently, he had to get a job at a pinball arcade to start making the money back that he'd lost. This would be the beginnings of a long career in gaming.
At the University of Utah, Bushnell, being an engineering major, had access to the school's super computer and, specifically, to a game they had called Space War. He wondered how to put that game into the same basic structure of a pinball machine.
In 1968, he graduated from school and moved to California where he was turned down by Disney but ended up getting a job at an engineering company called Ampex.
Though at the job during the day, at night he worked on this idea of making an arcade video game. His daughter's bedroom became his workshop, he scrounged for parts from Ampex and friends that worked at other electronics company, and purchased a black and white TV from Goodwill. Along with all those parts, and a paint thinner can to be used as a coin-box, Nolan was able to create a prototype for his video game called Computer Space.
Nutting Associates agreed to distribute the game, though they pretty much failed at doing so effectively, so Nolan moved on to better and more independent things. With a friend, who pitched in some money, and borrowing a name from an old Japanese game, he formed Atari. He hired engineer Al Alcorn to make games for his company. Alcorn's assignment was to make a ping pong video game, though it is said Bushnell had no intent on keeping or using the game, and lied to Alcorn telling him they had a contract with GE to make the game; just to get him to make games. Bushnell's intent was to make more complicated games than ping pong. Alcorn convinced him the game was worth keeping and Bushnell tested it at a local tavern.
The local tavern owner soon complained about the game being broken, but in fact the game was chock full of coins because people had been lined up outside the tavern every morning just to play the game. Turns out “Pong” was a big success.
Over the years, Atari was a huge success with the introduction of their home game console. However, many disenchanted workers at the company left and started their own very successful careers and companies, including Activision. In addition, eventually the shine of Atari wore off and though hope and money were invested in such games as Pac Man and ET, the games became huge failures and the company had to give up and even dumped a bunch of game cartridges in New Mexico. Then they passed up the chance to partner with Nintendo who was looking to sell their own product to the American market. Nintendo, of course, went on to be a huge success in the US on their own.
However, surely many of us still feel those old Atari classics are timeless fun.
My Favorite Atari Classics
Still fun, though some people think it's hokey. Hard to control, true, plus the graphics aren't the best and don't match the arcade version, and indeed the sounds are clunky-weird, but this game is still one of my favorites. I consider it absolutely addictive and I used to spend hours running from ghosts, collecting pellets and trying to get to the next level. This game can't be beat. Truly an original, old-school favorite.
A space-ship sitting in the middle of the screen, rotating and shooting and blasting away asteroids to bits before they get close enough to destroy you. I consider that fun. It's challenging to say the least. This one I play on a game called Atari Classics Evolved for the Playstation Portable, which has the old Atari games and newer versions to boot.
Sitting down at the bottom of the screen, you have to blow away as many aliens as possible as they march down on you from the sky; yes, march down from the sky.
This is one I also found in Atari Classics on the Play Station Portable. You are at the bottom and the centipede starts rolling down to get you and you dismember (!) him by shooting off pieces of his body until you get rid of him entirely; but he gets faster as the game goes along, so there's a serious challenge keeping from getting over-taken by the bug.
Bombs are dropping on your city and it's up to you to aim missiles at the attack to neutralize it as it keeps coming. Move the cross-hairs around on the screen to catch every attack before it lands. Still loads of fun, another one you can play on the in the form of Play Station Portable. Atari Classics
What do you think of the old Atari classic games?
A lot of things retro are cool these days, everything from old VW Bugs to 80s hair-dos. Old Nintendo games are cool and so are Atari classics. Turns out they really are still loads of fun. I know I spent a good part of my childhood and youth at the arcade and in front of the game console at home, playing Atari games for hours.
Good fun like Atari provides is simply timeless. Thanks Nolan and Al.