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How to Enhance Your Game Engagement Through Connectivity

Updated on June 16, 2016

Connectivity is the future of gaming. If you think about it, games have been getting more and more interactive over the years.

Mobile games, for example, keep reinventing themselves on a short period of time. Smartphones keep getting bigger and bigger, and those larger screens allow more features and usability for gamers. The processors keep getting more powerful every year, and that allows the graphics to keep evolving and other functions that aim to turn the games more addictive and increase the gamers engagement.

Here are some of the ways to enhance the game engagement through connectivity:

1 - Keep players in the game as much as possible

Gamers usually connect through forums, chat rooms, mobile apps and message boards. One way developers can and probably will increase connectivity is by offering the features and functions that allow gamers to communicate directly in the game. This is already happening nowadays, and will keep getting more common. Just check Rummy, for example.

By keeping the players in the game, it’s possible to easily engage them for example in challenges or contests. Surveys and charts are another good options to keep gamers connected and engaged.

2 - Voice communication

In game voice communication is another trend that keeps rising. It’s the exact same principle as the previous examples, the only difference is that while some game developers go with instant messages and chat, others prefer to take it a little further and offer voice communication in real time among players. The goal is the same: to keep people engaged and in the game for as long as possible.

3 - Connectivity and competitions

Connectivity naturally enhances the competitive nature of games and that fuels, even more, engagement. Rankings, virtual wars, and leaderboards are some of the common competitive features added to games exactly to increase the competitive level and that way increase the gamer engagement.

The Real Challenge: Measuring and Quantifying the Connectivity

Quantifying and Measuring Connectivity is one of the major challenges for game developers. While adding connectivity features like instant messages or even voice communication is not that big of a deal for a competitive game studio, measure the gamers engagement and quantify it by each of the different connectivity features, is nearly impossible right now.

On some game genres, like for example the real time strategy games where players keep trying to conquer new territories and defend their cities, developers can get a whole picture of the engagement level, but they can’t know for sure which game elements are contributing to that engagement. So, if the developer for example upgrades the game, changes some defense and attack elements in the game, and he gets lower engagement, he can't really be sure if what's reducing the engagement are the changes he did on the attack or on the defense part of the game. Both might be part of the problem, or one actually worked and increased the engagement, but the other element is keeping players apart.


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