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How to Run a Successful Online Gaming Guild

Updated on July 23, 2012

Online gaming is a huge industry with millions of dedicated players and new ones being recruited constantly. One awesome thing about online gaming is that you have the opportunity to play with and against other players. There are a ton of online games in which players can interact with one another, team up with one another, and even battle with one another.

Something that has emerged from the vast amount of interaction within the games is the creation of online gaming guilds. A guild, also known as a'clan' among other names, is a group of individuals that form a community under a specific title or guild name. Guilds typically help one another level characters, defend against enemies, offer opportunities to play in large groups, and help its members to feel a sense of cohesion and friendship.

For most multi-player online games, characters typically do better when they are in a guild. Guilds are constantly created and disbanded but some tend to stick around for years. It's not that these guilds got lucky, they used various techniques and procedures to maintain their member count and ensure longevity.

What Type of Guild Will You Be?

When starting a guild, you have to determine the type of guild you want to be. Will you be a family-friendly guild, an adults-only guild, a player versus player guild, and the list goes on.

You can set out a framework of sorts if you would like your members to have the same goals and intentions as you. If you have a website, you can write a description of the type of guild that you are. This will help to prevent misunderstandings or disagreements later on. It may also help to prevent people from leaving the guild that had different expectations of what it was about.

Naming Your Guild

You have control over naming your guild so, ultimately, you should choose a name that you really like. However, if you are planning on forming a specific type of guild, you may wish to choose a themed name.

You want to have an inviting, unique, and creative guild name that you don't end up regretting later. You have to ask yourself if people will be proud to belong to "your guild name."

Guild Members

A successful guild requires members.The number of members you have is important but is mostly dependent on what the goals of your guild are. You can have a guild consisting of a few close friends, but that may not be enough to compete in some of the activities within the game that require a large number of players.


As stated, it is sometimes important to gain a large number of members for your guild. There are a number of ways you can do this. You can advertise in chat where multiple people may see it, you can randomly invite people and see who joins, you can post advertisements in forums relating to the game, or you can spread the news of your recruitment by word of mouth. The technique you choose should depend on how quickly you need to gain members, and whether or not your care about the quality of members. Do you want to get to know your members before they join? Do you just want a large number of players?


The quality of your guild members may be just as important, if not more, than the number of members you have. You want your members to share interests, behave appropriately to one another, and contribute in some way. Your method of acquiring members will change if you are looking for quality members rather than a large number of members. Instead of mass-inviting people, you may wish to set up an application process in which aspiring new members can write something about themselves and from there be vouched for or invited in.

Make your Guild Fun

Guilds need to keep their members happy and entertained or they become bored and may end up leaving.

Try to make sure that members are being included in activities, and being treated fairly and respectfully when doing so.

Try to come up with events or activities that can keep your members entertained. Take suggestions for activities so members can feel like they're contributing. You don't always have to have something going on, but an occasional event, even a small one, can keep interest up.

Create a Guild Website

A guild website can be very beneficial for several reasons. It can be a means for your members to communicate outside of the game, it can be a way to make announcements to your members, and you can dedicate a section of the site for new members to apply. It's a fantastic way to maintain communication within your guild as well as allow for outsiders to gain an understanding of what your guild is all about.

There are places you can find online that offer free websites for guilds. You don't have to be technologically savvy, you just customize the site to your needs.

Embrace Politics and Organization

This is one area in which many guilds have problems. As difficult as it may be to form, some type of organization is needed for any guild to survive.

Guild Hierarchy:

There should be a guild leader assigned. In addition to this, you should have an appropriate number of officers or senior members that help the guild leader and have duties of their own. You can assign officers or senior members to duties such as recruitment, activities coordinator, mediator (for member disagreements), forum or website administrator, and any other position you think would be useful or needs someone to maintain.

Ensure that your members are aware of who the officers or senior members are and that they feel free to approach them should they need assistance with something.

Remember that you want to ensure that all members feel that they are valued but a hierarchical structure is important for maintaining order, allocating responsibility, and, ultimately, to ensure longevity.

Rules, Regulations, and Policies:

Every successful organisation needs to have specific rules in place. When forming your guild, think about the values you would like to uphold. What type of behavior do you want to promote? Make a list of acceptable behavior and list what expectations are placed on all members.

You may wish to have rules such as no vulgar language in chat, you cannot abandon the game for an extended period of time, you cannot harass non-members, etc.

Make sure you have a detailed, explanatory list of rules that are accessible to all members and aspiring members so they know what to expect and what is expected of them.


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    • GamerxGuy profile image

      GamerxGuy 5 years ago from United Kingdom

      see i found being a raid leader easier than a GuildMaster, as are guild always had 20 people at least signed for raid's only frustrating part is mostly the idiots who want to raid with like 15k dps when required at least 30k+ :). i was a horrible guild master was never good at setting things up and rules etc so i originally made the guild when from gm to co gm / raid leader:), gave my brother the tough times as the GM

    • nmdonders profile image

      nmdonders 5 years ago

      Thanks for the feedback.

      John, hopefully this can help if you decide to start a guild. It's definitely not easy but worth it if you put the work in. The expansion, or just before it's released, might be a good time to start a guild. There should be a bunch of new players coming in as well as old players looking to make a fresh start.

      Gamerxguy, I know that raid leading can be extremely hard work at times and sometimes they work harder than the guild masters. Some people are much better at it than others. You're a step above the rest.

      Patty, I don't think I've ever played Kingdoms of Camelot but it sounds like it would be my type of game.

    • flashmakeit profile image

      flashmakeit 5 years ago from usa

      This was a very useful and exciting hub. One day I hope I can learn to make a game and a guild. I will visit again to make sure I have all this information in my head.

    • GamerxGuy profile image

      GamerxGuy 5 years ago from United Kingdom

      Really liked the information, I used to be the raid leader for a guild in world of warcraft that was around since TBC, it since was broke apart as cataclysm was too easy and we all went to other games, I found it very useful.

    • JohnGreasyGamer profile image

      John Roberts 5 years ago from South Yorkshire, England

      Nice guide, I'm hoping for form a guild myself in World of Warcraft. Problem is though is that as it's coming up to the next expansion, Mists of Panderia, everyone just wants to raid and get the best gear for its release. I've tried all kinds of things but it requires a lot of cooperation, dedication and (this next part is easy for me) often ruling with an iron first.

      Voted up, useful and interesting. I hope these tips help me when I next plan on making a guild ^^

    • Patty Kenyon profile image

      Patty Kenyon 5 years ago from Ledyard, Connecticut

      Very Useful and Interesting!!! I used to play KOC (Kingdoms of Camelot) which was the Facebook version of Evony and I think that your hub gives Great Advice!!!