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Little know facts about the coolest cars - Hot Wheels

Updated on July 31, 2013

Elliott Handler, co-founder of Mattel realized that the American market lacked good die-cast fast rolling toy cars. He took the opportunity and immediately bought a die-cast manufacturing plant. He assigned Jack Ryan, the creator of Barbie to develop a range of die-cast cars for the toy company.

Jack instead hired Harry Bradley, an ace designer at Chevrolet to lead the car design. When Elliot saw Bradley’s classic Southern California Hot Rod in the parking lot he said, “Man those are some hot wheels!” This phrase caught Ryan’s attention and the world famous toy car company “Hot Wheels” was born. Hot Wheels made an entry into the toy market in 1968, with 16 flashy 1:64 die-cast cars. The cars soon became very poplar and within a year Mattel became the industry leader in die-cast category.

2 Key factors Mattel kept in mind while designing the toy cars were:

· Speed – Mattel knew that the key success for Hot Wheels would lie in the speed of the car. They thus used unique, lubricated plastic tyres . These tyes allowed the cars to roll and spin freely with minimal friction.

· Colorful cars – Another key factor was that the cars needed to be Eye-Catchy. Mattel thus used Spectraflame to paint the cars. The cars where then polished and painted with a transparent paint for a metallic finish.

Hot Wheels today offers some of the coolest toy cars for boys in the market. With cars they also manufacture race tracks that kids can build and rebuild. These track sets have curves, loops, ramps, launchers, speedometers and power boosters. Hot Wheels track sets bring stunts, speed, turns and tricks to new heights. In 2011, Hot Wheels came out with an innovative wall mounted track system called “Hot Wheels Wall Tracks” These tracks stick on to the walls taking the track action from floor to the walls.

Fun Hot Wheels Facts

(1) Hot Wheels is the #1 vehicle property in the United States, selling more than 2,75,000 basic 1:64 scale cars per day. That means 8,250,000 cars in a month. Woah!

(2) Some of the largest Hot Wheels collections are valued at more than $1 Million.

(3) Placed front-to-rear all Hot Wheels vehicles produced would in the last four decades would circle the Earth nearly four times.

(4) Since 1968 the cost of a basic Hot Wheels car has remained steady at retail. They still have a suggested retail price of a dollar. Now that’s really awesome.

(5) Celebrity jeweler Jason of Beverly Hills created one of a kind, 1:64 scale jewel encrusted Hot Wheels car which was valued at $ 140,000. The car was later auctioned in 2008. Jason made this car to celebrate Hot Wheels 40th anniversary and the production of the 4 billionth hot Wheels car.

Do you think this car has - "Hot Wheels" ?

Hot Wheels Life-Sized Vehicles

The craze for Hot Wheels cars is seen not only in kids but also adult collectors all around the world. In 2001, the company released its first life sized car to celebrate their 30th anniversary. The first life sized vehicle was the Hot Wheels Twin Mills which was released at the Special Equipment Marketing Association trade show.

Fun video about Hot Wheels latest wall tracks toy - Power Tower

Hot Wheels Sing Shot Launcher

Hotwheels Angry Birds Sling Shot Launcher is a double treat for little Hot Wheels and Angry Birds Fans. This is a Hotwheels track set based on the popular Angry Birds mobile app. The cool thing is that the car is shaped in the form of the red Angry Bird. Like the game the basic mantra is to build, launch and destroy the cards set on the tracks.

Popular Angry Birds Game can now be played with Hot Wheels Angry Birds Sling Shot Launcher

Are you a Hot Wheels collector?

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    • profile image

      Michael Thiel 3 years ago

      Hot Wheels life-sized cars are awesome. I had the opportunity to see the Twin Mill and Bone Shaker- very cool. I loved the double loop and long jump challenges too. Bringing toys to life is awesome.

    • Toytasting profile image

      Toy Tasting 4 years ago from Mumbai

      Aud99, you are right. Hot Wheels does have Batman themed wall track set and it is super cool :)

    • aud99 profile image

      Audrey 4 years ago

      I saw a track that attaches to the wall quite some time back in a shopping mall. It has a Batman theme. I'm not sure if it is by Hot Wheels as well but I remember thinking that the concept is so cool!

    • Toytasting profile image

      Toy Tasting 4 years ago from Mumbai

      Careermommy, glad you liked the hub. Am sure your sons will have a blast once they start playing with Hot Wheels. How old are they?

    • Careermommy profile image

      Tirralan Watkins 4 years ago from Los Angeles, CA

      Toytasting, these are really cool facts about hot wheels. My sons are not into them just yet, but I'm sure they will be soon. It's good to know the history behind them.

    • Toytasting profile image

      Toy Tasting 4 years ago from Mumbai

      Rajan jolly, thank you for your kind comments.

    • Toytasting profile image

      Toy Tasting 4 years ago from Mumbai

      SidKemp, that's great news - One of the first Hot Wheels owner, feels awesome. Woah, a 20 foot Hot Wheels track sounds like too much fun. glad you found this interesting. Cheers :)

    • Toytasting profile image

      Toy Tasting 4 years ago from Mumbai

      Moonlake, Glad you found this interesting. Boys have always been big Hot Wheels fans. Thanks for the vote up and share. Cheers!

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Very interesting. I had no idea of these at all. Thanks.

    • SidKemp profile image

      Sid Kemp 4 years ago from Boca Raton, Florida (near Miami and Palm Beach)

      1968? Wow! I never knew I was one of the first Hot Wheels owners. My older brother and I started collecting them about then, and built a 20 foot track with a loop the loop in our basement. I remember when the first race cars (as opposed to street cars) came out. My brother kept the collection, and he is gone now, so I don't know what happened to it.

      Thanks for this blast from the past. Voted up and interesting!

    • moonlake profile image

      moonlake 4 years ago from America

      Very interesting hub. I am not a Hot Wheel collector but our boys were they loved them. They use to run the tracks all through the house and had so much fun with them. Voted up and shared.

    • Toytasting profile image

      Toy Tasting 4 years ago from Mumbai

      Thank you David for your kind comments. Agree with you, Kids have a blast playing with these super fast cars on tracks. Hot Wheels is constantly innovating and coming up with newer designs to keep the kids entertained. Their newest toy right now is the Spin Shotz, a new twist to the table top :)

    • David Trujillo profile image

      David Trujillo Uribe 4 years ago from Medellin, Colombia

      Awesome Hub and videos.

      Hot wheels rock for its car collection and designs, but the fact that they play all by themselves on the track was a bummer when I was a kid. You get bored fast.

    • Toytasting profile image

      Toy Tasting 4 years ago from Mumbai

      Hey Au fait, glad you liked the hub. Well, I agree with you that cars should not only be for boys. To be frank even my daughter enjoys remote control cars more than dolls. We see that today, the toy manufacturers are also shifting focus from gender specific toys to manufacturing gender neutral toys.

      Thank you for the vote up and share


    • Au fait profile image

      C E Clark 4 years ago from North Texas

      I didn't know that Hot Wheels made full sized cars for adults too. Always interesting to learn how a successful company got its start and how things came together.

      Have to take issue with your statement: "Hot Wheels today offers some of the coolest toy cars for boys in the market." Seems a little sexist. Toy cars were my favorite thing when I was a child. Had no interest in dolls or 'girl stuff' to speak of. Loved my cars, and my daughter enjoyed her toy cars as a child too. Books were her favorite things, but she seemed to enjoy cars and front end loaders (Tonka) and fire trucks a lot more than dolls.

      Really enjoyed this hub and learned a lot. Voted up, interesting, and will share with my followers!