Little know facts about the coolest cars - Hot Wheels
Elliott Handler, co-founder of Mattel realized that the American market lacked good die-cast fast rolling toy cars. He took the opportunity and immediately bought a die-cast manufacturing plant. He assigned Jack Ryan, the creator of Barbie to develop a range of die-cast cars for the toy company.
Jack instead hired Harry Bradley, an ace designer at Chevrolet to lead the car design. When Elliot saw Bradley’s classic Southern California Hot Rod in the parking lot he said, “Man those are some hot wheels!” This phrase caught Ryan’s attention and the world famous toy car company “Hot Wheels” was born. Hot Wheels made an entry into the toy market in 1968, with 16 flashy 1:64 die-cast cars. The cars soon became very poplar and within a year Mattel became the industry leader in die-cast category.
2 Key factors Mattel kept in mind while designing the toy cars were:
· Speed – Mattel knew that the key success for Hot Wheels would lie in the speed of the car. They thus used unique, lubricated plastic tyres . These tyes allowed the cars to roll and spin freely with minimal friction.
· Colorful cars – Another key factor was that the cars needed to be Eye-Catchy. Mattel thus used Spectraflame to paint the cars. The cars where then polished and painted with a transparent paint for a metallic finish.
Hot Wheels today offers some of the coolest toy cars for boys in the market. With cars they also manufacture race tracks that kids can build and rebuild. These track sets have curves, loops, ramps, launchers, speedometers and power boosters. Hot Wheels track sets bring stunts, speed, turns and tricks to new heights. In 2011, Hot Wheels came out with an innovative wall mounted track system called “Hot Wheels Wall Tracks” These tracks stick on to the walls taking the track action from floor to the walls.
Fun Hot Wheels Facts
(1) Hot Wheels is the #1 vehicle property in the United States, selling more than 2,75,000 basic 1:64 scale cars per day. That means 8,250,000 cars in a month. Woah!
(2) Some of the largest Hot Wheels collections are valued at more than $1 Million.
(3) Placed front-to-rear all Hot Wheels vehicles produced would in the last four decades would circle the Earth nearly four times.
(4) Since 1968 the cost of a basic Hot Wheels car has remained steady at retail. They still have a suggested retail price of a dollar. Now that’s really awesome.
(5) Celebrity jeweler Jason of Beverly Hills created one of a kind, 1:64 scale jewel encrusted Hot Wheels car which was valued at $ 140,000. The car was later auctioned in 2008. Jason made this car to celebrate Hot Wheels 40th anniversary and the production of the 4 billionth hot Wheels car.
Do you think this car has - "Hot Wheels" ?
Hot Wheels Life-Sized Vehicles
The craze for Hot Wheels cars is seen not only in kids but also adult collectors all around the world. In 2001, the company released its first life sized car to celebrate their 30th anniversary. The first life sized vehicle was the Hot Wheels Twin Mills which was released at the Special Equipment Marketing Association trade show.
Fun video about Hot Wheels latest wall tracks toy - Power Tower
Buy Hot Wheels Power Tower
Hot Wheels Sing Shot Launcher
Hotwheels Angry Birds Sling Shot Launcher is a double treat for little Hot Wheels and Angry Birds Fans. This is a Hotwheels track set based on the popular Angry Birds mobile app. The cool thing is that the car is shaped in the form of the red Angry Bird. Like the game the basic mantra is to build, launch and destroy the cards set on the tracks.