ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Vending at a Trade Show- Prepare Yourself

Updated on June 2, 2011

Trade Show Vendors

When vending at a trade show, you'll find that it can be quite overwhelming, especially if you're not prepared.

So, once you've decided to vend at a show, you'll want to make sure that you have everything ready beforehand, so that the show is a breeze.

  • Have all products ready and marked with prices/notes.
  • Have business cards available.
  • Make sure to bring a table cloth or two to help professionalize your booth.
  • Consider bringing lights to add additional lighting to your table.

Depending on what type of show you are vending at, you'll find that the techniques and supplies needed will vary, but you'll always want to have everything ready beforehand. The last thing you want to do is to forget a vital part of your display.

  1. Make sure that you get to the event early. Even if you've visited the event many times before, you want to make sure that, as a vendor, you're early. You don't want to have to rush to get your table ready. You want to be able to pick the best table (if the tables aren't already pre-assigned).
  2. Have your products condensed. Sometimes, it can be a good idea to have just a handful of products, so that the choices are limited. Sometimes, if there are too many options, people won't buy anything, but if you have fewer options, people can immediately see what they like.
  3. Have examples of your products. If you think that you're product isn't clearly explained to its fullest extent, have products, pictures, even a visual display to showcase the item. You may consider having a short film featured on a laptop so that potential customers can see all possibilities with your main product.
  4. When the crowd slims, walk around and visit other vendors. This is ideal if you bring along a partner to help man the booth. You want to be able to make contacts, as well as sales and future long-term customers.
  5. Keep simple prices. You want to eliminate change, as most people just aren't going to have $0.05, if you price your products at $5.95. Keep easy, competitive prices.
  6. Stand up at your table. People are more apt to stopping at your booth if you're standing. A person who sits, is a person who appears bored and unsociable.
  7. Always keep a smile on your face!! You want to be approachable.
  8. Wear clean and appropriate attire. You don't necessarily want to wear your Sunday best, but you want to be presentable. Depending on what type of trade show you're attending, you'll find that the exact attire will vary. You just want to make sure that you don't look like a bum.

Trade Show in a Day

If you're in charge of a booth at a trade show, you'll have the responsibility of making many details to picking which booth, getting everything set up, and attacting people. This guide will help you manage the logistics and get the most out of the show.

The book includes a step-by-step timeline that covers selecting and designing your booth, saving money, developing promotions, detailed logistics planning and budgets, and sample scripts when talking to people.

Get the Most Out of Trade Shows

When vending at a trade show, you want to make sure that you've prepared properly and that you're going to be able to manage your booth and overall presence. This book is loaded with real life examples to help you best execute your show.

The book includes expert advice on:

  • Selecting the right trade shows to attend
  • Setting show objectives
  • Designing effective booth displays
  • Attracting prospects to your booth
  • SelIing on the floor
  • Following upon leads
  • Promotional tips

Trade Show & Event Marketing

This trade show guide is going to help you maximize your potential at a trade show. You'll learn how to best set your objectives; how to plan, promote, and execute your time; measuring tips to monitor your performance; and much more.

There are real world case studies to help accentuate the tips and techniques within this guide. You'll also find tons of resources for professional associations, publications, and helpful web sites.

Guerrilla Trade Show Selling

This is a great book to help with guerrilla sales and marketing tactics. You'll learn how to deal under the high pressures of the show floor.

You'll find tons of insider secrets, tips, and techniques for any size business. You'll learn the difference of trade show and normal sales, and you'll learn how to select the right show for your market.


    0 of 8192 characters used
    Post Comment

    • Crobin28 profile image


      7 years ago from Pelham, Alabama

      I thought about selling hammocks at a trade show. Then I figured out that sewing wasn't a great passion of mine and that I would hate to make 100's of hammocks per show! Haha! But let's say I did! Are there actually shows for pet's such as rats? And how do you find out about them?

    • nighthag profile image

      K.A.E Grove 

      7 years ago from Australia

      great tips that are certainly worth putting into action thank you

    • Hello, hello, profile image

      Hello, hello, 

      7 years ago from London, UK

      Thank you for detailed and comprehensive hub. Great help.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)