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The Lego Man: what is his purpose, his name, and how has his life has made an impact?

Updated on October 4, 2012

The Giant Lego Man Had a Purpose

On the morning of October 25, 2011 in Siesta Key Beach, Florida Jeff Hindman was out walking when he found an 8 foot tall, 100lb fiberglass Lego man that had apparently washed up on the beach. On it's shirt were the words NO REAL THAN YOU ARE. On his back was the number 8 and the name Ego Leonard. LEGOLAND in Florida and the LEGO Group were contacted and denied any ownership of the figure.

As the story got out details began to emerge. It turns out that this wasn't the first sighting of the Lego man, he has appeared in a similar fashion in the Netherlands and England in 2007 and 2008, respectively, and is the work of a Dutch artist named, you guessed it, Ego Leonard, who assumed the identity of the Lego man when he was contacted about the indecent. Since the discovery, millions of people have read about the Lego Man and seen his picture, as the story quickly went viral and was prominently featured on Google, Yahoo, and YouTube.

The figure was clearly made to draw publicity, but the question was why? What was the artist's message? Or did he just put the figurine out there to make money?

He came bearing a message

On the artist's webpage is this message to explain the Lego man's voyage, translated:

"My name is Ego Leonard and according to you I come from the virtual world. A world that for me represents happiness, solidarity, all green and blossoming, with no rules or limitations.

Lately however, my world has been flooded with fortune-hunters and people drunk with power. And many new encounters in the virtual world have triggered my curiosity about your way of life."- Ego Leonard

In this we find clues, but no answers. The Lego man's shirt read NO REAL THAN YOU ARE. This is clearly what the artist wanted to say, and when you read it it seems to be missing a word between NO and REAL...and the most likely words are more and less. No more real than you are...of course not, he's plastic, though more can be read into that. No less real than you are.. assuming that YOU is referring to the general public, with this phrase one might think that the artist is calling the public plastic, or fake. Saying that the people of the modern world are no better than a bunch or Legos. Or maybe the artist has trouble with English. All we know is that he went through significant trouble to put the figurine there, and therefore he wants the message to be contemplated, if not just to make people think.

A video taken soon after the "Discovery"


Do you think the Lego Man was about making a statement or money?

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    • cfin profile image


      6 years ago from The World we live in

      Alien.... Alien for sure

    • rick combe profile imageAUTHOR

      rick combe 

      6 years ago from USA

      Interesting theories guys. Does anyone else have ideas about this may mean?

    • Erin Boggs1 profile image

      Erin Boggs1 

      6 years ago from Western Maryland

      I wonder who had time to construct it and how they know where it is? Kind of funny and great for publicity. Maybe the person who made this Lego man either is not a native English speaker or wanted to leave the sentence up to interpretation.

    • davenmidtown profile image

      David Stillwell 

      6 years ago from Sacramento, California

      Great hub! Had heard nothing about this but thought it was interesting. No Real Than You Are. Perhaps it is the thought that since the Internet is not a real place then outside the internet is not real either... if you are on the inside looking out. Kind of like a snow globe. not real looking in and not real looking out?


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