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The Win A Car Sweepstakes Marketing Campaign In The Mall

Updated on February 19, 2008

We've all seen them. The Win A Car Sweepstakes marketing campaigns are not hard to spot. They seem to be at every corner of the shopping mall. At public events such as car shows, street markets, and city fairs. The Win A Car Sweepstakes is even found at sporting events and concert venues.

Q: What is a Win A Car sweepstakes marketing campaign?

A: It's a clever general public marketing tool to obtain information.

The Win a Car Sweepstakes is easily spotted. A brand new highly desired car, truck or SUV (boats too and more) is parked in a place where there is a high amount of foot traffic. The car is generally unlocked and open for people to look inside. The point is to grab the persons attention, make them want the car, and then give them a "chance" to win it.

The free car sweepstakes entry form booths for the car sweepstakes surround the vehicle. Generally there are at least 2 sweepstakes entry form booths, but it's not hard to find as many as 4 if the event the car sweepstakes is located at has extreme high amounts of foot traffic. Sports events and large concerts for example will have many of these booths.

They generally have a promotion advertisement for the car sweepstakes on top of the entry form booth . The booth it self may be just a table with entry form boxes to put the entry form slips in. More elaborate sweepstakes entry form booths may be a box themselves. Large platforms that you not only write on to fill out the form, but also have slits in the booth wide enough to slip the form in.

Q: Is this a legit sweepstakes? Does someone actually win a car?

A: I believe so.

Sweepstakes are legally bound to abide by federal sweepstakes laws. Contests are not. If a Win A Car campaign claims to be a sweepstakes then it has to be legit or can be punishable by fines. These are big marketing companies that hold these are they do not need anymore bad publicity then they already get. So, I am pretty sure that if they are advertising that someone is going to win a car. Then yes, someone is going to win a car.

The catch is that the car sweepstakes is probably a whole lot bigger then just the few sweepstakes entry form boxes you see wherever you've signed up. These are generally national marketing campaigns to get the most exposure possible. Since they really are giving away a car worth around $20 to 30K they want to get their monies worth.

This means by turning in that entry form you are not going up against a few thousand entries in that box, but hundreds of thousands, even possibly millions of entries from all over the country. Top that off with the fact that these sweepstakes marketing campaigns tend to have very long entry periods. Your odds basically.. umm. nicely put..suck.

So What Is The Point

Out of all of those sweepstakes entry forms only one is chosen for the car. But don't worry, here is where it all gets good. The rest of the entry forms are sold. Yes sold. To whom? telemarketing companies, "vacation clubs" better know as hard sell time share companies, and other sales marketing networks. Not all though, some of these are actually run by the companies themselves.

They use your sweepstakes entry form to get your name, address, and phone numbers.

The Phone Calls Start

See all this time you thought some great company was just offering a car with nothing wanted in return. Nope.

The phone calls will start coming in now. For the time share sort they go something like this

"Mrs. Dow, congratulations. You recently entered to win a car and your name was drawn"

"wow I won something"

question avoided.

"your name was drawn and now I have an exciting opportunity to offer you." We would like to give you a free vacation to either Las Vegas, Orlando, Maui, or Salt Lake City. In order to claim your prize we will need you to come down to offices for a 90 minute presentation. After that the trip is all yours.

What you noticed above is that the "did I win something" question mentioned being avoided. You didn't win anything, and they can't tell you that you have.

See the person that won the car, doesn't have to sit through a presentation, because a legitimate sweepstakes does not require you to buy anything or go anywhere to claim the prize (except in rare instances where the prize is handed out at a huge sporting event for example and they want the winner there.) The only thing you may have to do to claim a legitimate sweepstakes prize is signing an affidavit.

the rest of us are offered these 90 presentations. Sometimes by phone 3 or 4 times a week till you ask them to take you off their list enough. If you do go to the presentation, you will get a free vacation. But not before sitting through a high pressure sales pitch for a time-share.

The free vacation might not be all it's cracked up to be. Great cities, lame accommodations and many times only during certain times of the year.

Other calls may say, you didn't win the car, but your name was drawn to receive free window treatments, free alarm systems, etc. The catch being the alarm system and install is free, the monthly subscription price to the security service is not.

So next time your at one of these booths. Do yourself a favor and walk on by. Unless you need a free vacation, and don't mind a few restrictions *wink*


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