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A Tale of Culture Shock

Updated on January 10, 2020
JC Scull profile image

JC Scull lived abroad and worked in international market development and taught international business relations and strategies.


How It All Started

We were a bunch of teenagers sitting around the living room smoking cigarettes and drinking beer. My parents were out and not coming back for a few hours, so it was natural to take advantage of the opportunity.

My cousin Leah, a self-appointed clairvoyant, tarot card reader and the oldest in the group at the ripe old age of 18 was holding court. With a Newport Menthol burning on the ashtray next to her and a Budweiser at the edge of the coffee table, she told each of us our future. We all took turns and listened to her tell us about the person we would marry, how many children we would have and the type of adventures we could expect in our lifetime.

Her shtick was quite polished. First, she would ask the recipient of the upcoming divination to provide her with a personal item; a wallet, scarf, winter glove or anything in use at that moment. After holding the item in her hands for a minute, she would shuffle the tarot cards and begin the reading.

When my time came, I was quite excited. My cousin was cool. She had a certain bohemian air. She possessed that avantgarde look of someone not inhibited by conventions. To a sixteen-year old, she seemed larger than life. A sage.

“It’s your turn cuz,” she said. “What are you going to give me?” “My wallet.” I said, as I took it out of my trousers’ back pocket and handed it to her. After a minute of holding it with both hands, she gave the wallet back and started to flip the tarot cards.

Half of what she said was such nonsense that I don’t remember many of the details, except for one declaration she made. “You will travel all over the world and meet people from many different countries.” She said.

Totally mesmerized by the idea of faraway exotic Caribbean islands, Egyptian pyramids and African villages I joined the International Club of my high school. Although my brother and I spoke Spanish to my mother, I took Spanish and Italian classes; became friends with Hans Pieter, a classmate originally from Germany who would tell me about his culture. I was hooked.

By the time I was a senior in high school, there was no doubt in my mind I was going to pursue a career in international business. This was the perfect combination of working for large corporations that paid well plus the opportunity to travel all over the world for free. Some four years later I graduated from college with a bachelor's in international business and a minor in marketing.

Within a couple of months of graduating, I was hired to work in the European division of a large multi-national corporation based in Manhattan. Although I started at the bottom of the totem pole, I was extremely excited to be working in an international environment. An office where my co-workers spoke many foreign languages and originated from different parts of the world. Absolutely a dream come true.

Slowly, I was given more responsibility and two years later I was able to take my first overseas trip to a trade show in Frankfurt, Germany. Eventually, after seven years of commuting from New Jersey and getting off at the Park Avenue and 39th Street station, a possible overseas assignment surfaced. Throwing my name in the hat, was a forgone conclusion.

After lobbying everyone in sight, my transfer to a newly acquired company in Barcelona, Spain was approved. By then, married but with no children, the decision to pursue a transatlantic adventure was an easy one to make. My wife was all for it.

Although much preparation needed to be undertaken; sell the car and furniture; get visas; do research on culture, food, finances, time flew by. Before long we found ourselves in our new apartment in La Salut, a neighborhood in the District of Gràcia in Barcelona. Surrounded by the slopes of the hills Carmelo and Rovira our one-bedroom flat was a few blocks from the famous Park Güell designed by iconic architect Antonio Gaudí.

It would be an understatement to say that we were fascinated. Labyrinthine and narrow cobble stone streets with small shops and family owned restaurants in almost every corner. Cafes where you could get an expresso, a small iberic ham baguette sandwich and a glass of orange juice for breakfast with a few pesetas. Easy access to the “tranvía” or tram and the metro lines. And then of course, Park Güell within walking distance of the apartment. Barcelona was a dream come true.

Introduction to Culture Shock

Culture shock is a phenomenon that occurs to people who move to another country and confront different customs, ways of life, social organizations, eating habits, and social norms.

It is estimated that 85% of expats will suffer culture shock during the onset of their living abroad. It can be severe enough to impair one’s ability to function and its major causes are:

  • Language barriers.
  • The presence of irrational, inscrutable or offensive aspects of the host culture.
  • Absence of the comfort and familiarity one’s own culture provides. This often leads to the inability or unwillingness to adapt to the host country.

There are four phases to culture shock which expats will experience.

  • First Stage: Honeymoon
  • Second Stage: Culture Shock
  • Third Stage: Adjustment
  • Fourth Stage: Adaptation

The following is the story of our experience with culture shock.

Panoramic view of the entrance to the Park Güell. Barcelona,
Panoramic view of the entrance to the Park Güell. Barcelona, | Source

First Stage of Culture Shock: Honeymoon

We were undoubtedly in what psychologists call the honeymoon stage of culture shock, a period in which we saw the new country in very romantic terms. We were mesmerized by Spain's long and interesting history, great food, amazingly friendly people with fascinating habits.

We couldn’t believe we were so lucky as to be able to take a walk through streets with buildings considered works of art. Where the pace of life was a third of that in Northeast U.S.A. The realization that people moved at ‘human speed’, was comforting. As my wife would often say: “People here work to live, not live to work.”

Interestingly, of all the research we did before moving to Spain, we did not investigate or even realized there was such a phenomenon as culture shock. Had we known, we would have been more prepared as it typically occurs to people like us who move to another country and are exposed to different customs, social organizations, strange eating habits and what seems undecipherable government regulations and laws.

In our case, especially with my wife, the honeymoon phase lasted about three months. The difference between our fast Northeastern U.S. culture and Spain’s slower more family-centric approach to life began to show. What we considered a slow pace, came to a grinding halt at lunch time. This was the time grocery stores, government offices, retail outlets and businesses of all types would close from two to three hours, depending on the establishment.

While today the two-hour lunch break in Spain is slowly dying, back in those days it was a mainstay of the local culture. At first this practice seemed inconsequential, perhaps even somewhat novel. After a while however, it became irritating and cumbersome. In my case, since I lived some forty-five minutes from the office, going home for lunch was impractical. But going out for a three-course meal every day of the week was completely overbearing.

Time in general was a difficult issue in Spain. Americans and Canadians, as well as many other Northern European cultures are monochronic. This means tasks are performed one at a time. Southern European countries, particularly Spain are polychronic which allow for many assignments to be carried out at once.

In addition to these two approaches, Spaniards are synchronous while Americans are sequential in their time management. Synchronous cultures view the passing of time in an elastic, cyclical and interconnected fashion. Consequently, appointments and deadlines are not adhered to in strict time frames.

In my case, I view and adhere to time within a sequential structure. My day is subdivided into time segments ending at predetermined intervals. Once a segment expires, it is time to move on to the next task. If the initial job is not finished, time is allocated for it to be concluded at a later interval.

These disparately different approaches to managing and viewing time created a great deal of anxiety for me. At work and socially, appointments were hardly ever followed, meetings never started on time and deadlines were rescheduled. Finding myself at the office until 10:00 or 11:00 PM was not uncommon, most of the time waiting for co-workers to complete their jobs or in meetings that should have been held on schedule.

Classic Gaudi design
Classic Gaudi design | Source

Second Stage of Culture Shock: Negotiation or Culture Shock Itself

As these types of complaints accumulated, our excitement gave way to feelings of frustration and anger. In many cases we perceived some of these events as not only strange but as offensive to our values. In the case of my wife, language barriers exacerbated her frustration. Missing family, friends and the overall familiarity with our regular doctors, grocery stores, pharmacies and other services were also contributing factors.

This was the point at which we were experiencing the effects of culture shock or negotiation stage.

It wasn’t just the frustration and anger we felt over these issues, there were also secondary effects that we felt which challenged our decision to having moved to Spain. We experienced feeling of helplessness, withdrawal, irritability coupled with anger, mood swings, homesickness and boredom. A lot of these feelings led us to stereotyping the locals. At times we saw them as all the same – people who fit certain patterns we had arbitrarily assigned to them. This resulted in us feeling hostile toward most nationals we encountered.

To some degree, we were fortunate. The economy in post-Franco Spain was improving. We had access to good healthcare services, excellent sanitary conditions, many of the same freedoms we enjoyed at home and a Western culture which ultimately was not that different from ours. It could have been worse.

Years later we heard stories of expats who went to less developed countries who in addition to our frustrations developed other negative feelings. Some became obsessed with cleanliness, developed phobias of germs, viruses, close contact with others and even harbored thoughts of suicide. In some countries where freedoms of speech, religion and association are oppressed, foreigners, specially Americans, experience additional frustrations.

Narrow streets like this one are common in Barcelona.
Narrow streets like this one are common in Barcelona. | Source

Third Stage: Adjustment

Approximately a year after we had arrived and nine months after we had experienced culture shock, our anger and frustrations began to give way to some degree of adjustment to our environment. Many of the routines we had in the U.S. returned. We joined a tennis club that offered a swimming pool, exercise classes and many other activities. While my wife was still struggling with the language, she became friends with a few Spaniards with whom she could communicate in English. She also met some other foreigners including two American women who shared similar pleasure in hiking and biking.

Although we still missed many of our friends and family members back home, we began to feel at home in our host country. We knew what to expect and most importantly began to develop strategies for coping with situations that caused anxiety. Additionally, Spain’s culture began to make sense. This allowed us to see our environment as more normal.

For many other expats, this stage becomes impossible to navigate as they are not able to integrate into the new culture. They become isolated and withdraw from the local environment and see the only way out of this quagmire to return to their home country.

Barcelona's famous Superblocks
Barcelona's famous Superblocks | Source

Fourth Stage: Adaptation

Sometime after celebrating our one-year anniversary of living in Spain and experiencing the emotional roller coaster of culture shock syndrome, we began to adjust. We knew we were not going to be in Spain forever. The assignment I was fulfilling was not meant to go beyond four years. Most likely sometime after our second or third year, I would be offered a spot in another division in the U.S. or another country.

The point at which expats begin to accept and integrate in the host country is called the adaptation stage. In our case we were able to participate comfortably in our host country. While we did not give up our own culture and customs, we felt immersed into Catalan society. This was the point in which we became bi-cultural.

The routines we developed kept our lives organized. We would meet regularly with friends for tapas and drinks. They would come to our home or we would be invited to theirs. But most importantly, our understanding of the world broadened substantially. Barcelona began to feel like home. We felt a sense of attachment not just to our immediate surrounding but to the Catalan region and even to the country of Spain as a whole.

As it turns out, cultural shock is good to experience. Experts say turning from the familiar to the unfamiliar keeps the mind alert and nimble. It gets rid of prejudices, stereotypes and preconceived notions. It even fosters humor.

In his 1762 treatise Emile, or On Education, Swiss philosopher Jean-Jacques Rousseau said:

"I hold it for an incontestable maxim, that whoever has seen but one people, instead of knowing men, knows only those with whom he has lived."

 Catalan Cuisine – Paella / Fideuà
Catalan Cuisine – Paella / Fideuà | Source

Avoiding Culture Shock

While most people who move to other countries experience culture shock, it is not completely unavoidable. There are strategies that expats can use to circumvent its effects. Some of these are:

  • Learn as much as possible about the country to which you will move. This includes time zones, traffic patterns, climate, foods, political system, medical services, culture, religions. Potential risks such as crime, potable water, food safety and taboos.
  • Be open-minded and willing to learn about the local culture.
  • If a different language from English is spoken, try to learn it as much as possible.
  • Don't withdraw. Travel within the country. Participate in local celebrations. Visit historical sights.
  • Meet people and make friends.
  • Bring articles that remind you of home. Photos and videos of friends and relatives. Bring souvenirs from home.
  • Keep in touch with people at home. Skype, email, phone or whatever is convenient for you.
  • Be patient. While you will feel like a stranger at first, it will pass. Culture shock and the anxiety associated with it, will disappear in due time.
  • Expect weirdness. Understand social norms are different all over the world. Some cultures will undoubtedly be patently different from your.
  • Most importantly, maintain a sense of humor and make the most out of your experience.


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    • JC Scull profile imageAUTHOR

      JC Scull 

      2 weeks ago from Gainesville, Florida

      That sounds very interesting. You probably were lucky the job fell through as the cultural differences are quite severe. I experienced severe culture shock when I lived in China. It can be pretty tormenting.

      Thanks for commenting.

    • RoadMonkey profile image


      2 weeks ago

      Very interesting. Many years ago, I was offered a job in Africa. It took a year for all the details to be worked out and my then current job put on hold. I was really excited. My husband had seen me apply for many overseas jobs and not get any, so he had agreed to me applying for this job because he thought I would not get it. He did not take into account that I was ASKED to apply for it, so when I was offered it, he was shocked but wanted to come with me. I think culture shock for him started with the flight over and when the people supposed to meet us at the airport did not turn up. Luckily for him, the job fell through and we were only there for 3 weeks, otherwise I do not know what would have happened! I studied the country before going but never heard of culture shock. Very useful article.

    • JC Scull profile imageAUTHOR

      JC Scull 

      4 weeks ago from Gainesville, Florida

      Thank you for your comments Mark.

    • Mark Tulin profile image

      Mark Tulin 

      4 weeks ago from Santa Barbara, California

      A very good article. It reminds me of my adjustment from the East to the West coast.

    • JC Scull profile imageAUTHOR

      JC Scull 

      4 weeks ago from Gainesville, Florida

      Ciao Lorna,

      Grazie per i tuoi commenti. Sono d'accordo con te.

      I love Italy. Such a great country. I envy you.

    • Lorna Lamon profile image

      Lorna Lamon 

      4 weeks ago

      Such a useful article JC and one I can certainly relate to when I moved to Italy. I thought that my Italian was adequate, however, what I failed to take into account was the many different variations of Italian being spoken, and also the fact it was spoken so quickly. However, I persevered and after three years became quite proficient. Doing your homework is a must and of course that necessary sense of humor. An excellent read.


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