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Advertising Directed At Children Contributes to Childhood Obesity

Updated on February 20, 2013


Obesity In Children - A National Problem

Our culture contributes to childhood obesity. Our commercials and the advertising directed at children contributes to childhood obesity. What the kids are seeing when they watch TV, walk down the street or look out the window when they are in a car is that eating unhealthy is good.

Sweet cereals, energy drinks and chips and candy are common first sights when we visit grocery stores or convenient stores. The sugar is something that most people desire and when placing it right in front of people, it is more often sold.

Big Macs, huge sandwiches, french fries and a sweet drink are almost always ordered when visiting a fast food place. What used to be the normal dinner is a junior size burger or sandwich and a small fry. All of us, not just children over-indulge so why would we think that obesity in children wouldn't become a national problem. A huge percentage of our nation have weight problems. The advertising directed at children contributes to childhood obesity so why not start changing that to include advertisements that promote health and wellness especially in choosing foods?

Obesity Is The Result

Obesity is the result when what our children see makes them want to eat. And healthy foods are no comparison in taste to the unhealthy choices. So what can we do to fight this problem?

Schools have begun changing their menus, but it's a fight between getting our children healthy or making money on school lunch programs. If schools offer high fat meals and sweet treats along with chips and high fat or sugary drinks, they make more money. As schools begin to change this trend because children are dealing with problems of obesity, cafeteria employees must become more creative in making healthy food as appealing as unhealthy foods.

Our Culture Contributes To Childhood Obesity

Americans Get Much Less Exercise Than Years Ago

When looking back at video or photos from 30 years ago, people in general were thinner and the weight problems were much fewer. This is due to the way we eat of course but also due to Americans getting much less exercise during the course of a day than they did in years gone by. Many people used to walk to work and when they came home from work they didn't just sit for the rest of the night and order out for dinner. Many would take the stairs when now they take elevators or escalators. Many people did not sit in front of TV's, computers or video games for hours like people do today.

We are a nation of sitting. We don't move during the course of a day. We sit. Children are learning the same routines and may be even worse off that today's adults who have fallen into this pattern of non-movement. It is not uncommon for a child who lives 5 minutes away from school to get on his/her cell phone and call for a ride home from Mom or Dad and sit and wait when they could have already been home had they walked. This would never have happened years ago.

The combination of technology and conveniences have made our world a great place in some aspects but in other aspects, it's hurting us in unimaginable ways. Children of our nation are ending up with juvenile diabetes, obesity, high blood pressure and heart disease. These things were unheard of years ago.

As a nation, we must try to correct this problem and help keep our kids healthy and strong.

Obesity In Children In America


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    • billybuc profile image

      Bill Holland 

      6 years ago from Olympia, WA

      There is no doubt that advertising contributes to obesity, but in the end, the responsibility lies with the parents, and like Carol said, parents need to be strong and responsible. Good hub!

    • carol7777 profile image

      carol stanley 

      6 years ago from Arizona

      I so agree..Parents have to be strong. A treat once in a while is okay but not every day food. Food should not be important to kids....


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