ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Building A Massage Therapy Practice - Part I

Updated on August 21, 2009

Before I became a Special Education teacher, I worked as a licensed Massage Therapist for fifteen years. I was a single mother needing to enter the workforce, with no desire to leave my kids forty hours a week and work a boring nine-to-five going nowhere job.

Back in 1984, massage therapy was not a career that was being promoted on bus stop benchs or vocational schools. Therefore, the job market was wide open and opportunities abounded to build a massage therapy practice after finishing the required hours of training and obtaining a state or county license to practice.

The first place I worked was an athletic club. I was fortunate to live close enough to the club so I could accommodate clientele on short notice. YES, image conducting a business in this manner before the cell phone! I started out with a dual-tone pager - one tone meant the athletic club was trying to reach me and the other tone meant the chiropractic office needed me. One of the easiest ways for me to build interest and book appointments was to offer promotional opportunities for people to experience massage first hand (no pun intended)

Here is a list of some of the promotional techniques I used to build my early practice:

1. Offer complimentary 10 minute sample massages to people right there on the spot. Quite often, people will ask to pay to extend the time and then book another appointment.

2. Give the management and other staff complimentary massages so that they can promote you. Word-of-mouth works! Within a very short period of time, I was booking 30 minute appointments back-to-back! (Oops, no pun intended again!)

3. Donate gift certificates for club events.


    0 of 8192 characters used
    Post Comment

    • profile image

      chatswood massage 

      7 years ago

      Nice information for building a massage therapy. I bookmarked this for future reference. Thanks

    • profile image


      7 years ago

      If there is aditional info. for the start up for a Professional Therapy building. We own commercial property and wish to build a 0 impact, light duty professional building. The therapy arts would be a great option for us. We would like to do this in Brimfield, Mass. We have immediate access to a major highway. Considering the rural neighborhood, our building is going to be designed to fit in. Any start up info. will be most appreciated.

    • profile image


      9 years ago

      Very Interesting Article On A Career Than Can Help Out A Single Mom Or Person Make A Wise Choice, If He Or She Desires.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)