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Create A Fictional Person Called – My Personal Weight Loss Coach

Updated on August 4, 2015

My Personal Weight Loss Coach

Who would I want for my personal weight loss coach? Let's see – Scarlett Johansson, Jessica Alba, Candice Swanepoel – well, this list of beauties would certainly motivate me to drop a few pounds, but none of them are personal weight loss coaches, and if they were, I doubt I could afford any of them!

But, as a personal weight loss coach, you need to find out what your clients are seeking if you want to attract and retain clients, and stay in business. Of course, you can't provide them with supermodels or sexy actresses, but you can usually provide them with what they need.

What do Your Personal Weight Loss Coach Clients Want and Need?

To be a successful coach, you have to find out what potential clients want and need, and then you have to figure out ways to help them attain the outcomes they seek. A great way to do this is to create a fictional person called, “My Personal Weight Loss Coach.”

There are two great ways to determine what your clients want and need to be successful at shedding unwanted pounds – and they are both very easy!

  1. Think about what you would want and need from a coach – my personal weight loss coach.

  2. Ask them!

My Personal Weight loss Coach – What Would I Want?

Perhaps you have worked with a weight loss or fitness coach – perhaps that’s why you decided to become one yourself. Perhaps you have never had to worry about your weight a day in your life. No matter your life experience with weight, you need to take some time and figure out exactly what you would want - create that person called, “My Personal Weight Loss Coach.”

If you have had experience with weight loss coaching, think back to what you liked the most about the experience. Think about what it was that the coach did to inspire and motivate you. Think about what didn't inspire you. Write it all down and use this valuable information to shape your own coaching practice and marketing plan.

If you have not had experience with a coach, but have struggled with weight throughout your life, think back to what worked and what didn't work for you. Once again, write it all down and use this information to design your coaching practice business plan.

If you are one of those people who have never had to worry about weight at all, first of all, I hate you. But, if you are one of the lucky ones, you can still do your due diligence to figure out what you would want from a weight coach. Peruse the Internet, talk to friends and family, and read some books to find about all you can about weight loss. Write it down and use the information to get started. You can create an outline for “my personal weight loss coach” even if you have never used one.

Ask Your Clients What They Want

If you have already begun your career as a personal weight coach, this is an easy one. Ask your clients what they want! Feedback is part of what a good coach should include in their sessions, so this one is a no-brainer!

You can use the information you get from your clients to improve your practice and change your marketing efforts to reach more potential clients. Feedback is one of the most critical components of excellent coaching – use it to help your clients and to help yourself become a better and more successful coach.

The world of weight loss, fitness, and nutrition is constantly changing and evolving. As a personal weight loss coach, you need to continually learn more about your profession and your clients. Continuing education will help you keep up with the industry, but to keep up with what your clients want, you need to do one simple thing – ask them!

Take the time to create a fictional person: “My Personal Weight Loss Coach.” Use this outline to assist all your clients in achieving their weight loss goals. Use this outline to improve your practice and boost your income!


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