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Faux Claims about Cold-Pressed Juice

Updated on January 24, 2015
A "Rainbow" of Cold Press Juice Bottles
A "Rainbow" of Cold Press Juice Bottles | Source

Cold-Pressed Juice Trend

So recently I got on the cold-pressed juice band wagon. It seems that every trendy coffee shop, health food store, and organic lunch counter is offering a refreshing bottle of the green drink. I like that it packs a hefty punch of so many nutrients in a small bottle. I feel like I am drinking a massive liquid salad every time I pick up a bottle. When you look at how many veggies are going into the Shrek cocktail of the health nut world, it is pretty astounding.

A 450mL bottle I drank recently said it contained the following:

  • 17 kale leaves
  • 1 lb spinach
  • 1 large apple
  • 1/4 english cucumber
  • 1 celery stalk
  • 1 lemon
  • 2 inches of ginger

If I wash it down with a few fiber chews, the only qualms I would have with the drink would be the price tag. I was not surprised when a “Juicery” opened up down the block from me 6 months ago since I live in a surfer town in SoCal. To be honest, I was shocked one had not opened up sooner. On the Pintrest worthy Blackboard sign outside the “Juicery” was a sales pitch perfectly written in white chalk that said: “detoxify your body with a juice cleanse”. This claim for some reason really bothered me.

Juice Detox Weekly Supply
Juice Detox Weekly Supply | Source

The Detoxifying your Body with Juice Claim

I know a lot of cold-pressed juice companies market juices as a healthy way to detoxify your body. Companies sell juice packages in the form of different cleanses to help you lose weight or detoxify specific areas of your body such as your colon or liver. Some cleanses even instruct consumers to fast for a set number of days without eating and only drinking the “cleansing” juice and water. There are a few things that I dislike about this. First, there is no scientific proof that drinking juice can detoxify your body and fasting is not exactly the safest or healthiest way to lose weight. Second, your body does not contain toxins that need to be detoxified to begin with. Third, by making false marketing claims about a product, it undermines the actual strengths in the product, especially for something that is naturally healthy and naturally good for you.

The idea of detoxifying your body has been around for years and has been popularized in the media and certain alternative medicine followers which has lead to an assortment of products making false claims. My personal favorite was the infomercial a few years back which featured the detox foot pads. These pads claimed to remove toxins from your body through your feet. You put the white, clean pads on your feet when you went to bed and then when you wake up, miraculously all the toxins are removed from your body which is visualized by the pad turning a brownish color. I am no expert but one may infer that there was a strong correlation between the moisture level of your feet and the amount of “toxins” that came out. Who knew sweaty feet is a sure sign of high toxicity levels.

Foot Detox Pads
Foot Detox Pads

Embrace Clean Eating and a Healthy Lifestyle

All of these products, the media, and tv shows are selling something that does not work and is not necessary. Everyone always fails to mention that your body and its organs naturally and very effectively work to detoxify you so there is no additional “toxins” to cleanse. Eating a clean diet, including nutrient dense foods such as fruits and vegetables, and limiting processed food and sugar is the healthiest and best approach to help keep your body working efficiently.

Cold-pressed juice and juicing in general is a very healthy drink choice but shouldn’t be sold as a quick gimmick. We are living in a society that embraces quick fixes and instant gratification. We are also living in a society that has tremendous challenges differentiating between what is healthy and what isn’t. This is a very complicated issue with significant consequences to our health and well being. Embracing clean eating and a healthy lifestyle as a whole is not a simple solution since it involves re-educating an entire population of people on how they view food. Selling foods that are actually healthy and good for you under false claims only makes it more difficult for people to understand the importance and significance of eating clean because you are forced to read between the lines . A food that is actually good for you should be able to sell itself on its own merits. Period. Leave the smoke and mirrors approach to McDonalds.

Shopping Basket with Healthy Vegetables
Shopping Basket with Healthy Vegetables | Source

Juice Cleansing Important Takeaways

  • Cold-pressed juice and juicing is a very healthy drink choice but should not be marketed as a way to detoxify or cleanse your body
  • There is not enough scientific backing or research from reputable sources to support the claim cold-pressed juice will detoxify your body

Readers Opinon

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