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Fitness First Weight Splashing Billboard At Bus Stop

Updated on March 25, 2011

Terrifying or brilliant marketing idea, it is up you to decide?

Global fitness chain Fitness First has come up with new marketing idea by constructing a bus stop with weight splashing billboard in Netherlands.

If any commuter sit at the bus stop, the commuter weight will be shown at the billboard.

It's a noble effort taken by Fitness First to promote the important of taking care one health by doing exercise.

However, if my weight is more than 100 kg, certainly I don't want to take a seat at the bus stop.

Fitness First Weight Splashing BillBoard
Fitness First Weight Splashing BillBoard

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    • probyte2u profile imageAUTHOR

      Eidul Ameen Bin Sahul Hamid 

      8 years ago from Part Buntar, Malaysia

      Hi Valbond, thanks for the visit. If it shouts it will be better :)

    • valbond profile image

      valbond 

      8 years ago from UK

      At least it doesn't shout your weight as well. Looks a bit 'candid camera' to me, especially with that man's laugh at the end.

    • probyte2u profile imageAUTHOR

      Eidul Ameen Bin Sahul Hamid 

      8 years ago from Part Buntar, Malaysia

      I don't think there will be more this type bus in Netherlands :)

    • Chaotic Chica profile image

      Chaotic Chica 

      8 years ago

      Yikes! While I understand their philosophy behind this idea, a person's weight is a personal thing. Women especially are sensitive to their weight. I do not agree with this at all. I understand it, but I don't agree.

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