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Macy's was a Failure

Updated on January 31, 2013

R.H. Macy failed 7 times and his first parade wan't even on Thanksgiving

Macy's has long been known by the parade that happens each and every Thanksgiving. Everyone looks forward to the Macy's Day Parade. It is a long standing tradition in the United States, and marks the beginning of the Christmas and holiday shopping season. Macy's Thanksgiving Day Parade always takes place in fabulous New York City. It begins by Central Park, and ends in front of Macy's Department Store.

For 84 years, Macy has awed and delighted young and old with the parade of high flying balloons and ornate floats winding down the streets of Manhattan. Famous entertainers, choreographed dancers, the best of high school marching bands across the country and the employees of Macy's who handle the balloons in the parade come together on this day to make this amazing parade the spectacular event it ends up being.

The parade is watched by about three and a half million spectators standing along the parade route in New York City. Approximately fifty million viewers watch it from their television sets across the country.


Santa Claus

It took years of failures for Macy to get it right

It takes nearly 4,000 volunteers to make the 2 mile parade happen as smoothly as possible. And what appears to be such a success from the start, actually was not.

Rowland H. Macy is the founder of Macy's. He started 7 stores over a short period of time, and all of them were unsuccessful. His first parades were also. Macy's very first parade was in, of all places, Haverhill, Massachussetts on July 4, 1854, where his store was located at the time since 1851. His idea was to have a parade, and after the parade everyone would go into his store to shop.The temperatures were so hot, only 100 spectators came to see the parade, and everyone went home. In 1858,he opened his store in New York City.His first day of sales was $11.06, but by year's end, it became apparent the New York store was a success.

Macy's Made Business History

Macy's Department Store became an extraordinary force in the retail store industry. Through innovation and forward thinking they revolutionized the way people would shop. Around 1870, Macy's started creating interesting and beautiful window settings. They were the first store to employ a Santa Claus to sit in their store.  Macy's was one of the first stores to sell the identical products to every customer at the same price. They were the first store to sell new items such as the tea bag, colored towels, and the baked potato from Idaho. They were the first store in New York City to obtain a liquor license. Macy's was the first company to promote a woman to an executive position.

Be Inspired by Failures

Through years of expansion, Macy's grew to proclaim itself the largest retailer in the country. In 1924, the first Christmas Parade was held on Thanksgiving Day, using animals from the Central Park Zoo, as about 250,000 people watched the parade. In 1927, gigantic balloons were substituted for the live animals in the parade. Santa Claus stood on the balcony of the store entrance and was "crowned King of the Kiddies", according to wikipedia.com. In 1929, helium was used in the balloons, and as they were sent into the atmosphere, they broke unexpectedly, so in 1929, the balloons were designed with safety valves. Address labels were attached to the balloons so that they could get the balloons returned to them. Despite the depression years, Macy's continued with its annual Thanksgiving Day parade, and the retailer even grew during these bad economic times. Mickey Mouse became part of the parade in 1934. During the war years of 1942-1944, the parade did not go on, so that resources of rubber and helium could be devoted to the war effort. In recent years, measures have been taken to avert injuries and accidents from the balloons due to high winds.

Each year through Macy's sponsorship, the Thanksgiving Day Parade, has become an icon in American culture and the announcement to the start of the Christmas holiday shopping season. What started out as many failures, has turned into an amazing story of fortitude and what can happen when you keep trying.

I hope Thanksgiving Day can be an inspiration to you. So the next time you think it might be hard to "dust yourself off from being knocked down again", think about The Thanksgiving Day Parade. People who keep trying might just soar high above like the balloons that we see floating along the Manhattan skyline. Thanksgiving Day itself can be an inspiration too. We celebrate it because of people who were brave enough to come to this country, and establish a new life in this country. And of course it is also a day to think about all the things we are grateful for. So keep trying to achieve, and you may yet soar like the balloons. Keep faith in the belief that your attempts will take you to new places like the Pilgrims coming to America, who created a change for the better. And stay focused on why you will keep trying because of all the important people and priorities in your life, you are grateful for.

Comments

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    • jeri741 profile image

      jeri741 

      7 years ago from Lancaster, Ky

      Great article

    • bcatgray profile image

      bcatgray 

      7 years ago from United States of America

      I agree with GmaGoldie. This article is an inspiration for us hubbers. Thanks for the research and article.

    • GmaGoldie profile image

      Kelly Kline Burnett 

      7 years ago from Madison, Wisconsin

      Be inspired by failures - what a great motivation to all writers and entrepreneurs. Great Hub of history and life lessons. Thank you!

    • Happyboomernurse profile image

      Gail Sobotkin 

      7 years ago from South Carolina

      Great hub,

      Learned a lot of things I didn't know about Macy's.

    • rotl profile image

      rotl 

      7 years ago from Florida

      Good message. I like the Macy's Thanksgiving Parade, though now they barely show any of the parade during the telecast... it's all b-list celebrities and cheesy dance/song numbers. I just want to see the parade. The balloons are awesome... loved "Diary of a Wimpy Kid."

    • breakfastpop profile image

      breakfastpop 

      7 years ago

      I had no idea!

    • daydreamer13 profile image

      daydreamer13 

      7 years ago

      Interesting!

    • dahoglund profile image

      Don A. Hoglund 

      7 years ago from Wisconsin Rapids

      Macy's is now though merged with Dayton, Hudson Target marchal Fieldas part of their overall company, I believe.

    • kashmir56 profile image

      Thomas Silvia 

      7 years ago from Massachusetts

      Thank you for this great hub,a lot of that information about Macy's i did not know.

    • Tamarajo profile image

      Tamarajo 

      7 years ago

      Although I loathe the commercialism of the holiday season, I appreciate this story of vision and fortitude.

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